Understand the Apps Ecosystem
...are in the marketing Roberto is a big gamer and always looking for something fun to pass the time on his commute. When playing his favorite game, Adventure Duck, he saw an in-app promotion for another game that...
...are in the marketing Roberto is a big gamer and always looking for something fun to pass the time on his commute. When playing his favorite game, Adventure Duck, he saw an in-app promotion for another game that...
In this course, you will learn a few creative best practices for successful and memorable Waze campaigns. ... Best Practices Waze Creative Best Practices Content Considerations: Owning the In-Car Moment Check-list In this course, you will learn a few creative best practices for successful and memorable Waze campaigns. For the most effective Waze...
...Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, Creatives, Optimization with Automated Bidding, Attribution models and mApp. After completing this intermediate learning path, you'll be able to: 1) Determine the appropriate deal strategy for a programmatic deal buys and implement using the Programmatic...
...easy rule that can be applied when searching online is the ‘Rule of 3’. Encourage all students to compare three sources of information before coming to a conclusion on any given topic. A common misconception...
...is the distribution of all of YouTube vs TV, and the outer circle shows the YouTube devices below compared to TV (Cable, Satellite).Connected TV (CTV) includes:Streaming devices, smart TVs, set top boxes, and...
...contain a music video (Music Video Asset) or song (Sound Recording Asset), or it could be a cover song video (Composition Share Asset).It’s important to note that if you and other asset owners have different match...
Examine important TV industry trends that can affect your business. Get started with planning a successful strategy for a connected TV campaign. ... IFAs, identifiers for advertising, privacy first approach, YouTube, CTV, Connected TV, Display & Video 360 ... The TV and video industry uses specific terms, like traditional/linear TV, OTT, and...
...providing a good user experience and protecting brands. All publisher implementations are approved for compliance with policy guidelines:Placement can't cause the page to reflowCreative must start off muted, but...
Learn about offline sales solutions to align with your business objective. ... Offline Sales, Performance Max for store goals, Local Inventory Ads, omnichannel, Local campaigns, store centric ... Consumers expect...
Learn about offline sales solutions to align with your business objective. ... Offline Sales, Performance Max for store goals, Local Inventory Ads, omnichannel, Local campaigns, store centric ... Consumers expect...
...we’ve provided some examples of artifacts that will be accepted; these reflect exercises that you completed while working through this curriculum. Important: Please make sure that you remove any confidential...
...non-exclusively from a third party, such as a vocal or instrumental sample.Content released under Creative Commons or similar open licenses.Intellectual property in the public domain.Video gameplay footage (unless...
...hands-on experience using Google Marketing Platform products and test specific predetermined criteria aligned with critical job tasks. The certification exams are not recommended for users who don’t have direct product experience. About this exam The Display & Video 360 Certification exam covers programmatic and direct deal campaign setup,...
Use first-party identifiers in Ad Manager to enable key advertising use cases in a privacy-forward ads ecosystem. ... Privacy-forward, Publisher First-party data, Audience solutions, PPID, Publisher provided identifiers, Publisher first-party cookies, same app key, audience segments., Google Ad Manager, First-party data, audience data, audience...
Learn about offline sales solutions to align with your business objective. ... Offline Sales, Performance Max for store goals, Local Inventory Ads, omnichannel, Local campaigns, store centric ... Consumers expect technology to seamlessly provide the information and services they need, when they need it. Whether it’s trying a new product...
...video ad alignment and quality assurance. Video tags such as VAST enable you to package video files, companions, tracking, and interactivity, and deliver them to a publisher in a standardized format. Key takeaways...
Use optimization score to maximize the potential of your advertising strategy. The tool provides recommendations right in Google Ads, making it easy to increase campaign performance and reach the right people in...
...exclusive online rights for the content you submit in the territories in which you assert rights. Common examples of items that may not be exclusive include mashups, remixes, video gameplay, unlicensed music...