...hands-on experience using Google Marketing Platform products and test specific predetermined criteria aligned with critical job tasks. The certification exams are not recommended for users who don’t have direct product experience. About this exam The Display & Video 360 Certification exam covers programmatic and direct deal campaign setup,...
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Learn the importance of experimentation, the benefits of incrementality experiments and when to use them. ... incrementality, experiment, attribution, MMM ... Best-in-class approach to performance measurement Changes to privacy across the board have been implemented to respect consumers but, in turn, have made measurement more challenging. You...
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Introduction
Fundamentals Training...each lesson. In this unit, you’ll learn:How to make your presentations look better and more effectively communicate your pointHow graphic design can help with your messagingHow to add dynamic and engaging content...
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Apply recommendations automatically to help boost the efficiency and performance of your account while saving valuable time. ... Optiscore, Optimization Score, Optiscore explained, Recommendations, auto apply, automatically apply recommendations, apply recommendations, use recommendations, use optimization score, AAR ... Here are two brief...
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Use Campaign Manager 360's mobile-specific metrics to gain insights on your mobile campaign performance. ... Campaign Manager 360, CM360, Google Marketing Platform, GMP, digital marketing, ad campaign, ad serving, display campaigns, mobile campaign, websites, apps, mobile sites, reporting, campaign performance, measure, report ... Tracking...
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Plan, implement, and evaluate On-Target Reach with Display & Video 360. ... audience builder, on-target reach, frequency cap, campaign activity, audiences, DV360, Display & Video 360, Frequency Management ... To update a plan, select the pencil icon on the far right side. Now you're ready to add products to your plan. Add one or more products...
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...settings, search settings, search campaign settings, budget, search budget, language targeting, location targeting ... Answer this question correctly to mark the course complete.As the owner of a local pizza parlor in Toronto, you'd like to spend $340 per month to drive more orders from consumers within the city. Which two of the following...
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Develop a User-Focused Organization
Drive growth with mobile experience...Rate the content above, and share what you found helpful or what you think could be improved.Would you recommend this content to others? Share your feedback! L'Oreal integrated a test-and-learn mindset into the...
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Develop a User-Focused Organization
Drive growth with mobile experience...Rate the content above, and share what you found helpful or what you think could be improved.Would you recommend this content to others? Share your feedback! L'Oreal integrated a test-and-learn mindset into the...
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Get started with creating Video campaigns for awareness goals. ... marketing objectives, video campaigns, campaign setup, Google Ads, awareness, video, YouTube ... Select the option that best describes your learning goal to receive a more personalized experience.Select Strategist if you need to understand Google's solutions but not the details...
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Set Up Your Profile
Build a First-Party Data Strategy with Google Ad Manager...PROFILE Make sure your profile is set up correctly before starting this training. To ensure progress and completion is being tracked, follow the steps below: 1. Select your photo in the upper right-hand corner and...
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Getting and activating Pointy
Pointy, a part of Google... You can connect to Pointy in two ways. For retailers with a smart point of sale (see the full list here), you can connect directly via your point of sale. For all other retailers, we’ll send you a Pointy box...
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Review what you learned and access helpful resources
Generative AI for Educators...You delved into machine learning and discovered how it enables personal voice assistants, music recommendations, fraud detection solutions, and lots more. In addition, you learned how AI models provide the...
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Remain compliant by using the Verification tool. ... Campaign Manager 360, CM360, Google Marketing Platform, GMP, digital marketing, ad campaign, ad serving, verification ... Configure your Verification settings Select the Verification tab in Reporting. Select Update settings. All advertisers and campaigns will inherit your account-level...
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Set up your goal based on your performance objectives and creative preferences. ... Goal, marketing objectives, marketing goal, sales, website traffic, leads, consideration, awareness, action, online sales, offline sales, visitors, display, display campaign ... What campaign goal might be a suitable choice? To create a Display campaign, select...
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One Minute Demo: Importing Conversion Values
Learn how to create and optimize Google App campaigns... Watch this one minute video to learn how to import conversion actions in Google Ads. ...
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Learn how attribution plays a critical role in advertising ... Here are two brief surveys for you to complete Attribution in advertising Attribution models In reality, each deserves some credit for the part they played in this romance. Determining how much credit each step of a process should receive is called attribution. In advertising,...
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One Minute Demo: Setting Third Party Link IDs
Learn how to create and optimize Google App campaigns... Watch this one-minute video to learn how to create and link a third-party AAP link ID on Google Ads. ...
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Understand the differences between Google’s value-focused Smart Bidding strategies, Target ROAS and Maximize Conversion Value. Identify which option is best for your business to apply the right bidding strategy for your campaign. ... smart bidding, search smart bidding, search bidding, target ROAS, target ROAS bidding, maximize conversion value,...
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Learn how consent mode can help maintain measurement and targeting capabilities while respecting user consent choices. ... Privacy, regulations, cookies, consent, legislations, data, user consent, Analytics cookies, marketing cookies, tagging, durable solution ... Show what you know Consent mode is a privacy-centric tool that helps advertisers...
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Learn how the solutions Affinity Audiences, Detailed Demographics, and In-Market Audiences work together to help reach prospective customers. ... google audience solutions, audiences, audience targeting, audience solutions, search audiences, affinity audiences, detailed demographics, in-market audiences ... Google’s Audience solutions let you...
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...the links below. Resources We hope you had an enriching experience. Rate the content above, and share what you found helpful or what you think could be improved.Would you recommend this content to others? Share your feedback! Answer this question correctly to mark the module complete.An outerwear brand wants to reach customers in Norway with...
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Deliver Content with Poise, Clarity and Presence
Certified Trainer Course...3. During the training, it’s important to stay attuned to your learners and to keep the channels of communication open. 2. What are some attributes of active listening? (Select all that apply) 1. Which of the...
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Confirm Data Is Being Collected
Get started using Google AnalyticsValidate that data is coming into Google Analytics from your website or app. ... analytics, google analytics, ga, ga4, digital analytics ... You learned how to set up data collection for websites and apps. Now let's...