Examine important TV industry trends that can affect your business. Get started with planning a successful strategy for a connected TV campaign. ... IFAs, identifiers for advertising, privacy first approach, YouTube, CTV, Connected TV, Display & Video 360 ... The TV and video industry uses specific terms, like traditional/linear TV, OTT, and...
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Generate Leads with Performance Max
Achieve Your Goals with Performance MaxAs consumer journeys become more complex, learn to use Performance Max for lead generation to focus your campaign on leads with the highest business value. ... performance max, performance, pmax, perfmax, automated...
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Generate Leads with Performance Max
AI-Powered Performance Ads CertificationAs consumer journeys become more complex, learn to use Performance Max for lead generation to focus your campaign on leads with the highest business value. ... performance max, performance, pmax, perfmax, automated...
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Generate Leads with Performance Max
Foundations of AI-Powered Performance AdsAs consumer journeys become more complex, learn to use Performance Max for lead generation to focus your campaign on leads with the highest business value. ... performance max, performance, pmax, perfmax, automated...
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Get Started with Ads in Mobile App Inventory
Display & Video 360 Certification ExamSuccessfully set up an in-app campaign in Display & Video 360. ... Open Measurement SDK, OM SDK, viewability, premium mobile inventory, pre-bid verification, brand safety, app-ads.txt, mobile marketing, mApp...
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Get Started with Ads in Mobile App Inventory
Build Your Media Strategy with Display & Video 360Successfully set up an in-app campaign in Display & Video 360. ... Open Measurement SDK, OM SDK, viewability, premium mobile inventory, pre-bid verification, brand safety, app-ads.txt, mobile marketing, mApp...
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Guide the Machine for a Better App Campaign
Learn how to create and optimize Google App campaigns...installs is 30 days, and the default conversion window for in-app events is 90 days. These windows might seem long, but conversion events frequently take a while to occur. For example, a user who downloads a real...
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Module 4: Measuring Offline Impact
Advanced Omnichannel Certificate... Module 4: Measuring Offline Impact Section I: Store Visits Measurement Section II: Store Sales Measurement Having learned about the different omnichannel formats and campaign solutions, it is time to look at how...
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Prioritize Conversion Rate Optimization
Drive growth with mobile experienceLearn about conversion rate optimization and why it matters. Understand how to identify, prioritize, and test potential improvements for mobile sites and apps. ... Optimize, Conversion Rate Optimization, Conversion...
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Prioritize Conversion Rate Optimization
Drive growth with mobile experienceLearn about conversion rate optimization and why it matters. Understand how to identify, prioritize, and test potential improvements for mobile sites and apps. ... Optimize, Conversion Rate Optimization, Conversion...
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As consumer journeys become more complex, learn to use Performance Max for lead generation to focus your campaign on leads with the highest business value. ... performance max, performance, pmax, perfmax, automated campaigns, automation, marketing goals, marketing objectives, generate leads, lead gen, lead generation ... Let’s look at how Regus,...
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Successfully set up an in-app campaign in Display & Video 360. ... Open Measurement SDK, OM SDK, viewability, premium mobile inventory, pre-bid verification, brand safety, app-ads.txt, mobile marketing, mApp inventory, app inventory, in-app advertising, display & video 360, advertising in mobile apps, Advertising in Mobile Apps, Display & Video...
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Grow Your Business with Google Display Ads
Learn The Fundamentals Of A Google Ads Display CampaignSummarize the value of display advertising on Google Display ads. ... Display, Display campaign types, Display campaigns, Smart Display Campaign, Standard Display Campaign ... With Google Display ads as your...
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Discover Why Users and Creators Choose YouTube
Learn the Fundamentals of Google Ads Video CampaignsLearn why YouTube is a powerful platform for users and creators, and how that connects to achieving awareness, consideration, and action goals. ... YouTube, Why YouTube, YouTube Story, video, google ads, youtube...
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Discover Why Users and Creators Choose YouTube
Create and Manage Google Ads Video CampaignsLearn why YouTube is a powerful platform for users and creators, and how that connects to achieving awareness, consideration, and action goals. ... YouTube, Why YouTube, YouTube Story, video, google ads, youtube...
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Grow Total Sales Using Omnichannel Bidding
Grow Offline Sales CertificationLearn how to use omnichannel bidding to grow total sales. ... omnichannel bidding ... Case study: IKEA Belgium Check out the pitch activity charts within the Product Metrics tab in Connect Sales to analyze and track...
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Grow Total Sales Using Omnichannel Bidding
Launch Your Offline Sales StrategyLearn how to use omnichannel bidding to grow total sales. ... omnichannel bidding ... Case study: IKEA Belgium Check out the pitch activity charts within the Product Metrics tab in Connect Sales to analyze and track...
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Report on Your Guaranteed Campaigns
Optimize Google Ad Manager to Meet ObjectivesUse reporting to evaluate and monitor campaign health. Familiarize yourself with example reports that can help you evaluate campaigns against common key performance indicators. ... Ad Manager Reporting, Reach Report,...
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Manage Project Communication
Work from AnywhereManage communication for your large-scale group project with digital tools. ... skills, digital skills, applied digital skills, google drive, digital tools, digital agenda, google chat, google meet, virtual meetings...
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Give and Receive Feedback
Succeed in the WorkplaceLearn to give and receive written feedback effectively. ... workplace, skills, digital skills, applied digital skills, digital tools, professional emails, email, online tools ... Learn to give and receive written...
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Send Emails in the Workplace
Succeed in the WorkplaceLearn how to write professional emails for specific workplace situations. ... workplace, skills, digital skills, applied digital skills, digital tools, professional emails, email, online tools ... Learn how to...