Learn why YouTube is a powerful platform for users and creators, and how that connects to achieving awareness, consideration, and action goals. ... YouTube, Why YouTube, YouTube Story, video, google ads, youtube creators, creators, youtube creator, marketing objectives, customer journey, campaigns, awareness, consideration, action, goals,...
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Learn how to use omnichannel bidding to grow total sales. ... omnichannel bidding ... Case study: IKEA Belgium Check out the pitch activity charts within the Product Metrics tab in Connect Sales to analyze and track your leads gen form extensions pitch activity impact on products metrics. How? Watch this short 1min video! Tool Tip: let's track...
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One of the biggest drivers of digital maturity — and of marketing results — is the use of first-party data. Building and using first-party data effectively and respectfully are key imperatives for brands to move up the digital marketing maturity curve. ... user trust, first-party data, digital marketing maturity framework, digital marketing...
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Understand the health of your strategy with Search Ads 360 bid strategies reporting and performance measurement, so you can assess the strategy's performance and make adjustments as necessary. *This course provides background, instruction, and tips related to the updated versions of Search Ads 360 and Google Analytics (GA4). ... bid strategy...
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Learn how to plan for improved performance by using Performance Planner, our newest planning tool in Google Ads, to help you maximize the results you can drive with your Google Ads investment. ... Budget Planner, budget planning, budget forecasting, tools, Performance Planner ... In this module, you’ll learn how to describe the steps of the...
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Estimate Financing for Your Business Plan
Start Your Own Business - Grow with Google HBCU Career Readiness Program... In this lesson, you will project expenses, profits, and losses for a first year in business using a spreadsheet. You will practice this type of financial planning to experience how to prepare to approach a...
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Google Workspace: Sheets - Part 2
Google WorkspaceLearn spreadsheet functions, filters, and charts. ... skills, digital skills, applied digital skills, google docs, sheets, slides, google sheets, google slides, speadsheet ... Learn spreadsheet functions, filters,...
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Google Workspace: Docs - Part 1
Google WorkspaceLearn to edit and format a document. ... skills, digital skills, applied digital skills, google docs, sheets, slides, google sheets, google slides, speadsheet ... Learn to edit and format a document. ... Adjust...
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Write a Cover Letter for a Job or Career Change
Power your job searchExplain your skills and experiences to a potential employer by writing a compelling cover letter in Google Docs. ... Job search, resume, google docs, skills, digital skills, applied digital skills ... Explain your...
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Whether you’re a small business owner or enterprise marketer, Google Ads makes it easy to connect with billions of people at the moment they’re looking for what to do, where to go, and what to buy. Learn how Google Ads can help you get more customers and achieve your business goals. ... Sales Mastery, Grow Your Business with Google Ads, Search,...
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Learn how to make effective ads for Display campaigns using Google's guidance and best practices. ... Display Creative, Display Creative Best Practices, Display Creative Guidane, Display Ads, Display Ads Creative, Display Ad Creative, Create Display Ad, Make Display Ad, Display Ad Tips ... Resources Responsive displays ads are the most commonly...
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Learn how to set up Google Display ads, apply best practices, and optimize your ads. ... rda, responsive display ad, responsive display ads, display campaign, uploaded display ad, best practice for display ad ... We hope you had an enriching experience. Rate the content above, and share what you found helpful or what you think could be...
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Whether you’re a small business owner or enterprise marketer, Google Ads makes it easy to connect with billions of people at the moment they’re looking for what to do, where to go, and what to buy. Learn how Google Ads can help you get more customers and achieve your business goals. ... Sales Mastery, Grow Your Business with Google Ads, Search,...
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Build on your foundational Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, Creatives, Optimization with Automated Bidding, Attribution models and mApp. After completing this intermediate learning path, you'll be able to: 1) Determine the appropriate deal strategy for a programmatic deal buys and implement...
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Google Workspace: Slides - Part 1
Google WorkspaceLearn presentation themes, text, and transitions using Google Slides. ... skills, digital skills, applied digital skills, google docs, sheets, slides, google sheets, google slides, speadsheet ... Learn...
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Google Workspace: Sheets - Part 1
Google WorkspaceLearn to build, organize, and format a spreadsheet. ... skills, digital skills, applied digital skills, google docs, sheets, slides, google sheets, google slides, speadsheet ... Learn to build, organize, and...
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Google Workspace: Docs - Part 2
Google WorkspaceLearn tools and settings for working in a document. ... skills, digital skills, applied digital skills, google docs, sheets, slides, google sheets, google slides, speadsheet ... Learn tools and settings for...
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Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products and test specific predetermined criteria aligned with...
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Resources
Generative AI for EducatorsThroughout this course a variety of resources have been shared. Here are links to each resource for future use. ... Use the five prompt-writing building blocks to write your own prompts. ... How to write a...