... Apps are here to stay Show what you know Resources Pre-pandemic, apps were an essential part of everyday life That trend has only accelerated, and apps have become even more essential… It's not just marketers that should care about apps. Apps are more than a marketing story Driving apps growth is a marketing objective that impacts...
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Explore the Multiplex creative ad format. Learn how to configure and enable Multiplex ad trafficking in Google Ad Manager. Verify and troubleshoot Multiplex ads delivery. ... Discover the new Multiplex creative format, including how it brings increased monetization potential and how to configure and enable Multiplex ad trafficking in Google Ad...
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How to write an AI prompt
Generative AI for Educators...to generate effective and appropriate content. Earlier in this course, you used an AI tool to help with common activities, including planning a trip and creating an icebreaker. Now, click on each image to reveal...
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Set Up Audiences to Drive Awareness
Learn How to Create and Optimize Google Display Ads Campaigns...reaches people based on general information, such as a particular age range, gender, or household income, while Detailed Demographics reaches people based on more specific information, such as marital status,...
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Boost Conversion-Based Strategies in Search
Intermediate AI-Powered Search Ads for Strategists & Practitioners...Gordon is an agency strategist focused on growing leads for his client, a startup selling software. The company sources new business from users submitting leads on their website.As the company continues to grow,...
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Win the future with Google's AI
AI-Powered Performance Ads Certification...those who don't adopt digital innovations.Review the following three traits digital leaders have in common. Digital leaders have an agile mindset Answer this question correctly to mark the module complete. The...
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Win the future with Google's AI
Foundations of AI-Powered Performance Ads...those who don't adopt digital innovations.Review the following three traits digital leaders have in common. Digital leaders have an agile mindset Answer this question correctly to mark the module complete. The...
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Discover Google's ABCDs of Effective Creative
Learn the Fundamentals of Google Ads Video Campaigns...to drop viewers in. Audio and supers support the storyReinforce your message with audio and text. Avoid competing elements. Keep visuals bright and high-contrast Ensure visuals are optimized for mobile device...
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Discover Google's ABCDs of Effective Creative
Create Effective Ads for Google Marketing Platform Campaigns...to drop viewers in. Audio and supers support the storyReinforce your message with audio and text. Avoid competing elements. Keep visuals bright and high-contrast Ensure visuals are optimized for mobile device...
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Discover Google's ABCDs of Effective Creative
Create Effective Ads for Video Campaigns...to drop viewers in. Audio and supers support the storyReinforce your message with audio and text. Avoid competing elements. Keep visuals bright and high-contrast Ensure visuals are optimized for mobile device...
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Discover Google's ABCDs of Effective Creative
Create and Manage Google Ads Video Campaigns...to drop viewers in. Audio and supers support the storyReinforce your message with audio and text. Avoid competing elements. Keep visuals bright and high-contrast Ensure visuals are optimized for mobile device...
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Get to Know Display & Video 360
Power Your Media Plan with Display & Video 360...management and a higher return on investment.Let’s check back with our guitarist. If an impression becomes available on a site they’re visiting, if the advertiser is eligible to bid on the impression, it could...
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Get to Know Display & Video 360
Display & Video 360 Certification Exam...management and a higher return on investment.Let’s check back with our guitarist. If an impression becomes available on a site they’re visiting, if the advertiser is eligible to bid on the impression, it could...
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Find High-Quality Educational Content on YouTube
Fundamentals Training...Fundamentals has integration of YouTube built right into it. YouTube videos are easily embedded into communication tools that teachers might use such as Blogger, Google Sites, and Google Classroom. You can even...
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Troubleshoot Programmatic Guaranteed Deals
Advance and Execute Your Media Strategy with Display & Video 360...Life cycle of a deal and Programmatic Guaranteed deal Answer this question correctly to mark the module complete.You've set up a Programmatic Guaranteed deal and it's now running, but you're not seeing any bid...
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Explore Audience Solutions for Action Goals
Learn the Fundamentals of Google Ads Video Campaigns...who used optimized targeting saw an average of 20% more conversions among the automated audiences compared to manual audiences.Let's examine the four audience stages and what to do in each one to increase the...
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Explore Audience Solutions for Action Goals
Create and Manage Google Ads Video Campaigns...who used optimized targeting saw an average of 20% more conversions among the automated audiences compared to manual audiences.Let's examine the four audience stages and what to do in each one to increase the...
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Conducting and Leading a group project
Advanced Training...evaluation processes. In a 21st century education, new skills are necessary for teachers and students to become good collaborators and great leaders. Effective peer leadership is difficult for students to do and,...
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Deliver Interactive Slides Presentations
Advanced Training...EDUCATORS’ IDEAS Rather than tell my students specific requirements about what to create for their upcoming Informational reports, I introduced them to Google Slides and asked what they thought it could be used...
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Assign Value to What's Being Measured
Learn the fundamentals of Google Ads Campaign Measurement...a media ROI, or return on media investment. There are quite a few ways to do that, but they can be complex. Let’s take it one step at a time. Common questions Imagine there are two shoppers using a baby apparel...