Examine important TV industry trends that can affect your business. Get started with planning a successful strategy for a connected TV campaign. ... IFAs, identifiers for advertising, privacy first approach, YouTube, CTV, Connected TV, Display & Video 360 ... The TV and video industry uses specific terms, like traditional/linear TV, OTT, and...
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Navigate the Connected TV Landscape
Advance and Execute Your Media Strategy with Display & Video 360Examine important TV industry trends that can affect your business. Get started with planning a successful strategy for a connected TV campaign. ... IFAs, identifiers for advertising, privacy first approach, YouTube,...
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Plan TV with YouTube in Reach Planner
Plan Google Video Campaigns with Reach Planner...your YouTube campaign(s), you have two options:Global capSelect a value from the Frequency cap dropdown in the top settings bar of the forecast page.Campaign-level capFirst, select Edit for a given campaign in the...
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Get Started with Video and TV Inventory
Elevate Your Campaigns with Programmatic Buying...TV to reach their audiences. CTV is a device type that features many differences between mobile and desktop. Let's examine these differences below. Connected TV Out-stream video has specific controls for providing...
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Initiate a new connected TV campaign in Display & Video 360 that aligns with campaign goals. Based on the goal of the connected TV campaign, determine the best way to buy connected TV inventory, set frequency management, and creative requirements. ... MP4 creatives, VAST creatives, frequency management, open auction, auction packages, private...
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Set up Inventory in Connected TV Campaigns
Advance and Execute Your Media Strategy with Display & Video 360Initiate a new connected TV campaign in Display & Video 360 that aligns with campaign goals. Based on the goal of the connected TV campaign, determine the best way to buy connected TV inventory, set frequency...
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Establish measurement and reporting to track the performance of your connected TV campaigns. ... Inventory Availability Report, third-party measurement partners, Reach report, reporting, measurement, YouTube, CTV, Connected TV, Display & Video 360 ... Timely inventory performance insights play a key role in running a successful advertising...
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Get to know the best targeting options, including geography, device type, and more, for your connected TV campaigns. ... geography targeting, demographics targeting, brand safety, similar audiences, third-party audiences, first-party audiences, custom lists, Google audiences, audience targeting, YouTube, CTV, Connected TV, Display & Video 360...
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Set up Reporting in Connected TV Campaigns
Advance and Execute Your Media Strategy with Display & Video 360Establish measurement and reporting to track the performance of your connected TV campaigns. ... Inventory Availability Report, third-party measurement partners, Reach report, reporting, measurement, YouTube, CTV,...
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Set up Targeting in Connected TV Campaigns
Advance and Execute Your Media Strategy with Display & Video 360Get to know the best targeting options, including geography, device type, and more, for your connected TV campaigns. ... geography targeting, demographics targeting, brand safety, similar audiences, third-party...
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Organize and search your Gmail
Basic use of Google Workspace for Education FundamentalsStay on top of your digital communication and streamline your admin with simple and effective tricks to organize your inbox and group your emails. ... Star important messages Prioritize your emails Highlight important...
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Stay on top of your digital communication and streamline your admin with simple and effective tricks to organize your inbox and group your emails. ... Star important messages Prioritize your emails Highlight important emails Search your inbox Reflect on what you have learned Knowledge check Here's an overview of the Priority Inbox. Try it out...
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Improve your online business security
Improve your online business securityPrivacy and security should always be a top priority for any business. In these videos, we’ll introduce the basics of online security so that you can examine how it applies to your employees, your company, your users...
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Build on your Display & Video 360 knowledge by exploring digital marketing maturity concepts, Connected TV, and Structured Data Files while digging deeper into Programmatic Guaranteed deals. After completing this Display & Video 360 learning path, you'll be able to: Discover how the Digital Marketing Maturity Framework is a roadmap to achieving...
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Deep dive into display advertising
Promote a business with online advertising...connect businesses who want to advertise, with websites with ad space to sell. You can then harness the power of retargeting solutions to stay top of mind and really move potential customers through the sales funnel.
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Deep dive into display advertising
Fundamentals of digital marketing...connect businesses who want to advertise, with websites with ad space to sell. You can then harness the power of retargeting solutions to stay top of mind and really move potential customers through the sales funnel.
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Discover Why Advertisers Choose YouTube
Create and Manage Google Ads Video Campaigns...behavior YouTube offers ten monetization options to help support the creator economy YouTube is the top ad-supported streaming platform The relationship between users, creators, and advertisers Given this...
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Discover Why Advertisers Choose YouTube
Learn the Fundamentals of Google Ads Video Campaigns...behavior YouTube offers ten monetization options to help support the creator economy YouTube is the top ad-supported streaming platform The relationship between users, creators, and advertisers Given this...
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...consideration ... YouTube helps brands reach consumers authentically and drive purchasing behavior YouTube offers ten monetization options to help support the creator economy YouTube is the top ad-supported streaming platform The relationship between users, creators, and advertisers Given this shift, viewers in the U.S. report that...
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How to write an AI prompt
Generative AI for Educators...creativity. As your classroom partner, an AI tool can help you find fresh ideas, research exciting new topics, create compelling presentations, translate languages, and so much more. But always remember you’re the...
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Build on your foundational knowledge by digging deeper into making and optimizing Programmatic Guaranteed deals and buying media across the array of inventory options available to Authorized Buyers. After completing this intermediate learning path, you'll be able to: Determine the appropriate deal strategy for a Programmatic deal buys and...