...scale For individual leaders, the agility needed to embrace automation might require a mindset change. But that shift can help marketers focus on growth, new opportunities, and innovation.To prepare for an even more automated future, help your C-Suite understand the value they can gain from digital transformation. The results are worth the...
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Win the future with Google's AI
AI-Powered Performance Ads Certification...can help marketers focus on growth, new opportunities, and innovation.To prepare for an even more automated future, help your C-Suite understand the value they can gain from digital transformation. The results are...
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Win the future with Google's AI
Foundations of AI-Powered Performance Ads...can help marketers focus on growth, new opportunities, and innovation.To prepare for an even more automated future, help your C-Suite understand the value they can gain from digital transformation. The results are...
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Discover some of the ways machine learning is helping improve lives and grow businesses. ###***About this course*** Whether it's recommending movies or helping scientists find breakthrough cures, machine learning is a powerful new tool with untold potential. In the Understanding the basics of machine learning course videos, we'll explore what...
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Intro to machine learning
Understand the basics of machine learningMachine learning is a powerful new tool for solving problems, from filtering a photo collection to helping people tackle some of the world's most pressing global challenges in health, environment, and beyond. In these...
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Land your next job
Land your next jobLanding your dream job is possible if you have the right tools and skills up your sleeve. In these videos, you’ll learn how to polish your CV and covering letter, develop your online presence, prepare for interviews...
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Learn how to write a CV, prepare for interviews, and land that next job. ###***About this course*** With the right tools and skills, anyone can achieve their dream job. Start our free of charge course and learn how to create a great CV and covering letter, develop your online presence, nail the interview, and stay on track to landing your next...
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Guide the Machine for a Better App Campaign
Learn how to create and optimize Google App campaignsUnderstand why campaign-level guidance is necessary to guide machine learning toward optimal campaign outcomes. ... Screenshot for illustrative purposes After a campaign has ramped up, you’ll need to make sure you’re...
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Future-proof your measurement with privacy-safe solutions
Privacy Resource HubPrivacy, measurement, privacy-centric measurement, cookies, tagging ... Getting started with privacy-safe measurement requires building a foundation of first-party data. ... Easier options for working with consented...
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Dele runs a successful clothing business. He's heard a bit about machine learning, and thinks it could help him make some of his day-to-day tasks more efficient. How do you think machine learning could help his business?
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Harry is new to machine learning and wants a quick overview of what it is and how it's evolved over the past few years. Thinking about everything you've learned so far, what insights can you give him?
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Explore Google App Campaigns
Learn how to create and optimize Google App campaignsDiscover how Google App campaigns, powered by machine learning, provide value to advertisers and users. ...
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Organize and search your Gmail
Basic use of Google Workspace for Education FundamentalsStay on top of your digital communication and streamline your admin with simple and effective tricks to organize your inbox and group your emails. ... Star important messages Prioritize your emails Highlight important...
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Stay on top of your digital communication and streamline your admin with simple and effective tricks to organize your inbox and group your emails. ... Star important messages Prioritize your emails Highlight important emails Search your inbox Reflect on what you have learned Knowledge check Here's an overview of the Priority Inbox. Try it out...
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Drive Yield with Opportunities & Experiments
Optimize Google Ad Manager to Meet ObjectivesPut machine learning to work with Ad Manager’s Opportunities and Experiments. This effective tool can help you scale strategic optimizations and maximize your revenue. ... Ad Manager, Opportunities, Experiments, yield...
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Improve your online business security
Improve your online business securityPrivacy and security should always be a top priority for any business. In these videos, we’ll introduce the basics of online security so that you can examine how it applies to your employees, your company, your users...
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...can enhance bidding performance on Google Search, yet still maintain your cross-channel bidding strategy by generating a unique bid for every search query through adaptive machine learning. *This course provides background, instruction, and tips related to the updated version of Search Ads 360. ... auction time bidding, auction-time bidding,...
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Explore the different ad formats you can create for your Google Display ads campaign that will help you send the right message to the right user. ... Display ad formats, Display ads, Responsive Display Ads, Uploaded Ads, Image Ads, AMPHTML Ads ... Creatives are the face of your brand through advertising, so you want to make sure they represent...
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Deep dive into social media
Fundamentals of digital marketing...time and energy. Become familiar with what social content works best, why advertising on social can be a powerful addition to your strategy, and how to measure success so that you can optimise future social content.
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Deep dive into display advertising
Promote a business with online advertising...connect businesses who want to advertise, with websites with ad space to sell. You can then harness the power of retargeting solutions to stay top of mind and really move potential customers through the sales funnel.