...terms, like traditional/linear TV, OTT, and CTV. Here's how to differentiate them. For decades, the standard way to watch TV was straightforward. People gathered with family or friends, turned on their traditional TV set, and tuned into their favorite shows at a scheduled day and time. These programs were delivered by broadcast, cable, or...
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Navigate the Connected TV Landscape
Advance and Execute Your Media Strategy with Display & Video 360...straightforward. People gathered with family or friends, turned on their traditional TV set, and tuned into their favorite shows at a scheduled day and time. These programs were delivered by broadcast, cable, or...
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Plan TV with YouTube in Reach Planner
Plan Google Video Campaigns with Reach Planner...Reach Planner provides unique reach of audiences forecasted to be exposed to an ad a minimum number of times. This is called N+ reach. To see the N+ reach of a user reached by either TV or YouTube a certain number...
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Get Started with Video and TV Inventory
Elevate Your Campaigns with Programmatic Buying...Guranteed, Programmatic, Authorized Buyers ... It's important to reach your audiences at the right time, and more and more households are getting connected TVs. Access engaged audiences on premium content...
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Initiate a new connected TV campaign in Display & Video 360 that aligns with campaign goals. Based on the goal of the connected TV campaign, determine the best way to buy connected TV inventory, set frequency management, and creative requirements. ... MP4 creatives, VAST creatives, frequency management, open auction, auction packages, private...
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Set up Inventory in Connected TV Campaigns
Advance and Execute Your Media Strategy with Display & Video 360Initiate a new connected TV campaign in Display & Video 360 that aligns with campaign goals. Based on the goal of the connected TV campaign, determine the best way to buy connected TV inventory, set frequency...
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... Inventory Availability Report, third-party measurement partners, Reach report, reporting, measurement, YouTube, CTV, Connected TV, Display & Video 360 ... Timely inventory performance insights play a key role in running a successful advertising campaign. For Connected TV (CTV) ads, you can tap into multiple sources to aggregate...
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Get to know the best targeting options, including geography, device type, and more, for your connected TV campaigns. ... geography targeting, demographics targeting, brand safety, similar audiences, third-party audiences, first-party audiences, custom lists, Google audiences, audience targeting, YouTube, CTV, Connected TV, Display & Video 360...
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Set up Reporting in Connected TV Campaigns
Advance and Execute Your Media Strategy with Display & Video 360...partners, Reach report, reporting, measurement, YouTube, CTV, Connected TV, Display & Video 360 ... Timely inventory performance insights play a key role in running a successful advertising campaign. For...
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Set up Targeting in Connected TV Campaigns
Advance and Execute Your Media Strategy with Display & Video 360Get to know the best targeting options, including geography, device type, and more, for your connected TV campaigns. ... geography targeting, demographics targeting, brand safety, similar audiences, third-party...
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Organize and search your Gmail
Basic use of Google Workspace for Education FundamentalsStay on top of your digital communication and streamline your admin with simple and effective tricks to organize your inbox and group your emails. ... Star important messages Prioritize your emails Highlight important...
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Stay on top of your digital communication and streamline your admin with simple and effective tricks to organize your inbox and group your emails. ... Star important messages Prioritize your emails Highlight important emails Search your inbox Reflect on what you have learned Knowledge check Here's an overview of the Priority Inbox. Try it out...
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Build on your Display & Video 360 knowledge by exploring digital marketing maturity concepts, Connected TV, and Structured Data Files while digging deeper into Programmatic Guaranteed deals. After completing this Display & Video 360 learning path, you'll be able to: Discover how the Digital Marketing Maturity Framework is a roadmap to achieving...
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Improve your online business security
Improve your online business securityPrivacy and security should always be a top priority for any business. In these videos, we’ll introduce the basics of online security so that you can examine how it applies to your employees, your company, your users...
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Deep dive into display advertising
Promote a business with online advertising...connect businesses who want to advertise, with websites with ad space to sell. You can then harness the power of retargeting solutions to stay top of mind and really move potential customers through the sales funnel.
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Deep dive into display advertising
Fundamentals of digital marketing...connect businesses who want to advertise, with websites with ad space to sell. You can then harness the power of retargeting solutions to stay top of mind and really move potential customers through the sales funnel.
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Build on your foundational knowledge by digging deeper into making and optimizing Programmatic Guaranteed deals and buying media across the array of inventory options available to Authorized Buyers. After completing this intermediate learning path, you'll be able to: Determine the appropriate deal strategy for a Programmatic deal buys and...
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Discover the Value of YouTube
Increase awareness with Google AdsLearn why viewers, creators, and advertisers choose YouTube. ... Video Creative, Attention, Creative Guidelines, YouTube Creative, Creative, YouTube, YouTube value prop, personal primetime ... Walt and Sophia discuss...
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Learn why viewers, creators, and advertisers choose YouTube. ... Video Creative, Attention, Creative Guidelines, YouTube Creative, Creative, YouTube, YouTube value prop, personal primetime ... Walt and Sophia discuss what YouTube's viewer growth means for his brand. Meet Walt, a brand manager at Sina & Co., and Sophia, his Google lead Hi Sophia,...
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Get to Know Display & Video 360
Power Your Media Plan with Display & Video 360...Tie your creative strategy to your data and media plan.Inventory: Discover high-quality inventory from top broadcasters and publishers.Insights: Get all the campaign metrics you need, in one place. Simplify the...