All Activities
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Measure the Full Value with Attribution
As expectations for privacy grow and the technology/regulatory landscape shifts, a reliable measurement and attribution solution will help connect the dots and model conversions that can’t be observed. Find out how data-driven attribution can help.
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Privacy Resource Hub
Google has and continues to develop privacy solutions to better support marketers during market changes Here is a compilation of resources for you to use to help navigate changes and solutions related to privacy.
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Measure the Full Value of Google Display Ads
Display ads not only drive direct purchase actions; they can attract a person’s interest in your brand, and influence purchase intent, even if the person doesn't click on your ad. Learn how to measure the true effectiveness of your Google...
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Take Steps to Measure Display’s Full Value
Navigate the Google Ads interface and Google Analytics to measure the full value of Display. After completing this foundational Google Display ads learning path, you'll be able to: Summarize the importance of analyzing both click-through and view-through conversion performance in...
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Explore Search Ads Optimization Best Practices
How can improving your campaign benefit your business? Examine Search campaign optimization best practices to unlock new potential.
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Certified Trainer Course
Improve your skills as a trainer as you learn to create and deliver inspiring training sessions on Google tools.
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Advanced Training
Moving beyond fundamentals, this advanced course teaches cutting-edge strategies for integrating Google in your classroom.
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Optimize Google Ad Manager to Meet Objectives
Expand and deepen your understanding and usage of Google Ad Manager's features to achieve your business objectives and drive revenue growth. Optimize your monetization strategies, make more impactful decisions, and grow your digital advertising business.
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Create and Implement Engaging, Interactive Creatives with Google Web Designer
Google Web Designer gives you the power to design and implement engaging creative content. Use animation and interactive elements to bring your creative vision to life in a wide array of formats that seamlessly integrates with other Google products.
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Elevate Your Campaigns with Programmatic Buying
Build on your foundational knowledge by digging deeper into making and optimizing Programmatic Guaranteed deals and buying media across the array of inventory options available to Authorized Buyers.
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Serve Creative Ad Formats at Scale Using Google Marketing Platform
Google Marketing Platform offers a versatile solution for serving creative ad formats at scale that can reach the right person at the right moment with the right message, while allowing you to effectively collaborate with others and manage your creatives.