Learn the role Display & Video 360 plays within the Google Marketing Platform suite of products. Understand the five modules within Display & Video 360 and how they can help you manage your campaign from end to end. ... Display & Video 360, DV360, Google Marketing Platform, GMP, digital marketing, ad campaign, display campaigns, demand side...
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To run effective ads, you'll need to know what to check before a deal runs and how to fix issues. We'll provide behind the scenes insights into deal-making from the buyer's and publisher's side to help you proactively diagnose and troubleshoot. ... bid requests, troubleshooter, troubleshoot, targeting, configure, execute, negotiate, deals,...
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Learn how Video Experiments can help you drive creative effectiveness, with step-by-step guidance to implement, interpret results, and take action. ... video creative, youtube creative, video ads, video ad creative, create video, build video ads, creative basics, video creative basics, video creative essentials, creative essentials, video...
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Recognize the most appropriate audience solutions for action goals, and apply implementation tips for optimal performance. ... YouTube, video, action, Google Ads, Video Action Campaign, campaign setup, video campaigns, marketing objectives ... Select the option that best describes your learning goal to receive a more personalized...
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Discover how developments in user preferences and the regulatory environment more broadly impact publishers and the digital advertising industry. ... Regulation, Compliance, Privacy regulations, Privacy, Privacy forward solutions, Consent, GDPR, US State Regulations, COPPA, LGPD, Transparency, TCF, Transparency & Consent Framework, user...
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Introduction to using Google Workspace for Education in the classroom
Basic use of Google Workspace for Education FundamentalsExplore the many ways Google Workspace for Education tools can be used in the classroom. ... Get started with technology Think beyond the textbook Create safe, responsible digital citizens Build your learning network...
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Welcome to the Certified Coach Program
Certified Coach Curriculum... Preparing to Apply for Certification What is the Certified Coach Program? Make It Stick Certified Coach Curriculum Orientation Support from Recommended Partners Building your Coaching Toolkit Completing the...
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Measure Bid Performance in Search Ads 360
Build Your Campaign Strategy with Search Ads 360Understand the health of your strategy with Search Ads 360 bid strategies reporting and performance measurement, so you can assess the strategy's performance and make adjustments as necessary. *This course provides...
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Measure Bid Performance in Search Ads 360
Search Ads 360 Certification ExamUnderstand the health of your strategy with Search Ads 360 bid strategies reporting and performance measurement, so you can assess the strategy's performance and make adjustments as necessary. *This course provides...
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Increase Conversions with Performance Planner
Learn The Fundamentals Of A Google Ads Display CampaignLearn how to plan for improved performance by using Performance Planner, our newest planning tool in Google Ads, to help you maximize the results you can drive with your Google Ads investment. ... Budget Planner,...
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Learn how to plan your first video campaign in Campaign Manager 360. ... Campaign Manager 360, CM360, Google Marketing Platform, GMP, digital marketing, ad campaign, ad serving, display campaigns, video campaign, websites ... Gather publisher specifications before building your campaign. It's important to make sure your video assets meet your...
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Learn how to serve highly relevant ads to each Search query through responsive Search ads. ... responsive search ads, rsa, creative excellence, creative, search creative, image assets ... Responsive search ads are generated by mixing and matching headline and description assets. Here's how to set up a responsive search ad.Note: Screenshots use...
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Enhance Ads with Assets
Foundations of AI-Powered Search Ads for StrategistsLearn the value of ad assets, the benefits of each asset type, and which assets can serve automatically. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Responsive Search Ads,...
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Enhance Ads with Assets
Foundations of AI-Powered Search Ads for PractitionersLearn the value of ad assets, the benefits of each asset type, and which assets can serve automatically. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Responsive Search Ads,...
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Learn how to set up the appropriate Smart Bidding strategy for your campaign, apply best practices, and optimize the campaign once it’s running. ... smart bidding, display smart bidding, target cpa, cpa, cost per acquisition, target roas, return on ad spend, max conversions, maxmize conversions, ecpc, enhanced cpc, manual bidding, display...
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Learn how Google Ad Manager can help you gather first-party contextual data and improve performance for advertisers and buyers. ... key-values, ad units, Google Ad Manager, First-party data, contextual data, third-party data, Privacy-forward, Publisher First-party data ... Why invest in contextual data? Contextual tools available in Ad Manager...
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Master how data-driven attribution uses your conversion data to calculate the actual contribution of each ad interaction across the conversion path. Each data-driven model is specific to each advertiser. ... Attribution, Google Ads, Measurement, Google Analytics ... Let's review steps one through four in the data-driven attribution model. Steps...
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Use structured data files to perform bulk edits in Display & Video 360. ... line item editing, insertion order editing, campaign editing, line item setup, insertion order setup, campaign setup, bulk editing, Structured Data Files, SDF, automation, Display & Video 360 ... Answer this question correctly to mark the module complete.Which two of the...
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Learn how to set up the appropriate Smart Bidding strategy for your campaign, apply best practices, and optimize the campaign once it’s running. ... smart bidding, display smart bidding, target cpa, cpa, cost per acquisition, target roas, return on ad spend, max conversions, maxmize conversions, ecpc, enhanced cpc, manual bidding, display...
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Learnings from Our Pilot
Certified Coach Curriculum... What is the Dynamic Learning Project? What is the Dynamic Learning Project pilot? The Impact to Date of the Dynamic Learning Project Make It Stick The proven impact of Dynamic Learning Project coaching Elements of...
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Manage revenue for multiple partners
YouTube Asset MonetizationDetermine payouts to contributors based on asset performance and communicate clearly and effectively around revenue and payments. ... New Article Title New Article Title Interpret field names in downloadable reports...
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Explore the many ways Google Workspace for Education tools can be used in the classroom. ... Get started with technology Think beyond the textbook Create safe, responsible digital citizens Build your learning network Tools for the Classroom Google tools for collaboration Google tools for connecting Google tools for knowledge and access 21st...
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Understand the health of your strategy with Search Ads 360 bid strategies reporting and performance measurement, so you can assess the strategy's performance and make adjustments as necessary. *This course provides background, instruction, and tips related to the updated versions of Search Ads 360 and Google Analytics (GA4). ... bid strategy...
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Learn how to plan for improved performance by using Performance Planner, our newest planning tool in Google Ads, to help you maximize the results you can drive with your Google Ads investment. ... Budget Planner, budget planning, budget forecasting, tools, Performance Planner ... In this module, you’ll learn how to describe the steps of the...