Welcome to the Advanced Omnichannel Certificate program. Become a certified expert by completing advanced training modules created by our product experts. The certifications are designed to help you stay ahead of the curve with the latest product techniques and best practices on our Omnichannel product suite. By completing a training module,...
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Whether you’re a small business owner or enterprise marketer, Google Ads makes it easy to connect with billions of people at the moment they’re looking for what to do, where to go, and what to buy. Learn how Google Ads can help you get more customers and achieve your business goals. ... Sales Mastery, Grow Your Business with Google Ads, Search,...
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Learn the value of ad assets, the benefits of each asset type, and which assets can serve automatically. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Responsive Search Ads, RSAs, RSA, Creative, Creative Excellence, Assets, Image Assets, Sitelink Assets, Business Information, Logo, Relevance, AI-Powered...
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Whether you’re a small business owner or enterprise marketer, Google Ads makes it easy to connect with billions of people at the moment they’re looking for what to do, where to go, and what to buy. Learn how Google Ads can help you get more customers and achieve your business goals. ... introduction, fundamentals, campaign, Universal App,...
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Whether you’re a small business owner or enterprise marketer, Google Ads makes it easy to connect with billions of people at the moment they’re looking for what to do, where to go, and what to buy. Learn how Google Ads can help you get more customers and achieve your business goals. ... Sales Mastery, Grow Your Business with Google Ads, Search,...
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Learn how to structure the basic campaign settings for a Display campaign ... Basic settings, display settings, budget, daily budget, language, languages, location, location targeting, location settings, device type, device targeting, content exclusions, start date, end date, display campaign settings ... Campaign settings are additional levers...
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Learn how to structure the basic campaign settings for a Display campaign ... Basic settings, display settings, budget, daily budget, language, languages, location, location targeting, location settings, device type, device targeting, content exclusions, start date, end date, display campaign settings ... Your daily budget is the average amount...
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Use Optimized Targeting to expand your audience to meet your campaign goals. ... Display & Video 360, DV360, audiences, audience signals, first-party audiences, new digital advertising audiences, optimized targeting, audience targeting ... Show what you know Answer this question correctly to mark the module complete.What are three times to use...
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Market Responsibly with First-Party Data
Advance and Execute Your Media Strategy with Display & Video 360One of the biggest drivers of digital maturity — and of marketing results — is the use of first-party data. Building and using first-party data effectively and respectfully are key imperatives for brands to move up...
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Delivering the full potential of digital engagement involves many challenges, both technical and organizational. In this course you will learn how the Digital Marketing Maturity framework is a roadmap to achieving success with data-driven marketing. ... digital marketing, marketing maturity, marketing framework, digital marketing framework,...
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Discover App Campaigns for Engagement
Drive Apps Growth with GoogleLearn the value proposition of app campaigns for engagement and the prerequisites for running this type of app campaign. ... ACe, app campaigns for engagement, app campaigns for re-engagement, Firebase ... Re-engaging...
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Learn how to serve highly relevant ads for each Search query through responsive search ads. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Responsive Search Ads, RSAs, RSA, Creative, Creative Excellence, Assets, Image Assets, Sitelink Assets, Business Information, Logo, Relevance, AI-Powered Creative,...
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Get to know the basics of conversion modeling, attribution modeling, and the benefits of each. ... Attribution, Google Ads, Measurement, Google Analytics ... Resources As the consumer journey gets more complex and people interact with your brand across more devices and channels, it’s challenging to piece together the holistic set of insights you...
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Learn how to make effective video ads tailored to an action objective using Google's ABCDs of effective creative. ... video action, video ad creative, creative basics, video action ads, action creative, creative essentials, video creative, video creative essentials, Action ABCDs, creative for action, youtube creative, video ads, create video,...
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Learn how to set up Google Display ads to influence awareness, apply best practices, and optimize once your campaign is running. ... demographics, detailed demographics, detailed demo, detailed demographics targeting, demographics targeting, affinity, custom affinity, upper funnel, awareness, display campaign ... Whether you have a new product...
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Create and select attribution models in Display & Video 360. ... performance measure, reporting, tools, attribution models, DV360, display & video 360, Display & Video 360 ... Why use attribution tools in Display & Video 360? Display & Video 360 and Campaign Manager 360 let users customize attribution models to reflect their criteria for...
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Understand Your App Campaign Results
Learn how to create and optimize Google App campaignsExplore how marketers analyze reporting and use measurement solutions to optimize App campaigns. ... Answer all “Show what you know” questions to mark this module complete.You're running an App campaign for OneStop,...
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Discover the Video ad formats that are best suited for awareness goals, as well as tips for implementing them. ... YouTube, video, awareness, Google Ads, campaign setup, video campaigns, marketing objectives, Bumpers, Bumper ads, Skippable in-stream, In-feed, Non-skippable in-stream, Masthead ... Select the option that best describes your...
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Learn how to set up Google Display ads to influence awareness, apply best practices, and optimize once your campaign is running. ... demographics, detailed demographics, detailed demo, detailed demographics targeting, demographics targeting, affinity, custom affinity, upper funnel, awareness, display campaign ... Audience campaigns focused on...
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Learn how optimization strategies can help marketers increase sales or leads with Search campaigns. ... boost conversion-based bidding strategies, conversions, lead generation, increase sales, marketing objectives, business objectives, bid strategies, bid strategy, bidding, target cost per action, tcpa, keyword strategy, Broad Match, DSA,...
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Describe the importance of AI throughout Google Ads campaigns. ... automation, cross-channel automation, google automation, ai, google's ai, ai solutions ... Identify your objectives Build a strong data strategy Activate everywhere with Google's AI solutions Drive the right metrics Test, learn, and scale For individual leaders, the agility...
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Learn the role Display & Video 360 plays within the Google Marketing Platform suite of products. Understand the five modules within Display & Video 360 and how they can help you manage your campaign from end to end. ... Display & Video 360, DV360, Google Marketing Platform, GMP, digital marketing, ad campaign, display campaigns, demand side...
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To run effective ads, you'll need to know what to check before a deal runs and how to fix issues. We'll provide behind the scenes insights into deal-making from the buyer's and publisher's side to help you proactively diagnose and troubleshoot. ... bid requests, troubleshooter, troubleshoot, targeting, configure, execute, negotiate, deals,...
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Learn how Video Experiments can help you drive creative effectiveness, with step-by-step guidance to implement, interpret results, and take action. ... video creative, youtube creative, video ads, video ad creative, create video, build video ads, creative basics, video creative basics, video creative essentials, creative essentials, video...