Demonstrate your mastery of building and optimizing Google Search campaigns. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding to boost campaign performance for specific marketing objectives. By earning the Google Ads Search Certification, Google recognizes your ability to: Translate a vision for online...
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Validate your expertise using Google Display to deliver results that get the most from your display advertising investment. Certified users will demonstrate their ability to develop effective Display strategies and campaigns that achieve specific marketing goals. By earning the Google Ads Display Certification, Google recognizes your ability to:...
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Conversion modeling through Consent Mode in Google Ads
Privacy Resource Hub... Now, Consent Mode will enable conversion modeling to recover the attribution between ad-click events and conversions measured in Google Ads. ... Now, Consent Mode will enable conversion modeling to recover the...
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Evaluate App Performance Using Google Ad Manager
Optimize Google Ad Manager to Meet ObjectivesExplore the apps insight card and single apps page in Google Ad Manager. Learn how to use the Mediation Test Suite and delivery diagnostic tools to troubleshoot issues in apps. ...
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Set Up Apps to Monetize in Google Ad Manager
Optimize Google Ad Manager to Meet ObjectivesEnhance mobile app inventory quality for developers who choose to monetize with Google Ad Manager. ... After claiming mobile apps, targeting is much easier with the targeting picker in the Google Ad Manager UI....
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Use Data-Driven Attribution in Search Ads 360
Build Your Campaign Strategy with Search Ads 360Analyze and expand campaigns to identify conversion paths through custom channel groups using data-driven attribution models. Create automated channel groupings based on how you organize your Search campaigns to help...
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Use Data-Driven Attribution in Search Ads 360
Search Ads 360 Certification ExamAnalyze and expand campaigns to identify conversion paths through custom channel groups using data-driven attribution models. Create automated channel groupings based on how you organize your Search campaigns to help...
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Use Search Ads 360 and Google Analytics 4
Build Your Campaign Strategy with Search Ads 360"Run robust and insightful reports to help inform your bid strategy and workflow by using the integration points and share data between Search Ads 360 and Google Analytics. *This course provides background,...
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Drive foot traffic to your store with Google Ads
Increase awareness with Google AdsLearn how Google Ads can help you drive traffic from online advertising to your store. Note: Given the challenging environment many businesses need to operate in as a result of the COVID-19 outbreak, we understand...
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Boost Your Active View Score in Ad Manager
Drive Advertising Revenue with Google Ad ManagerDiscover viewability and why it’s important for publishers to consider. Use Ad Manager’s active view score to drive ad performance on your site or app. ... Active View, Google Ad Manager ... Check your knowledge Track...
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Tips for Your Resume, Cover Letter, and Job Interview
Land a Great Job - Grow with Google Indigenous Career Readiness Program... In this lesson, you will gain interview tips to help you land the job. Join us in this fast track to customizing your resume, writing a strong cover letter, passing the ATS, and acing your job interview. ...
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Tips for Your Resume, Cover Letter, and Job Interview
Land a Great Job - Grow with Google HBCU Career Readiness Program... In this lesson, you will gain interview tips to help you land the job. Join us in this fast track to customizing your resume, writing a strong cover letter, passing the ATS, and acing your job interview. ...
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Explore these short, on demand videos to stay up-to-date with new product features, best practices, and advice from Google experts. Learn how to implement new product features and optimize your usage of Google Ad Manager to drive growth for your business. Note: Some content from the linked sites may not be available in your preferred language....
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Boost Performance with Optimization Score
Increase awareness with Google AdsUse optimization score to maximize the potential of your advertising strategy. The tool provides recommendations right in Google Ads, making it easy to increase campaign performance and reach the right people in...
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Set Up Display Ad Formats to Meet Your Goals
Learn How to Create and Optimize Google Display Ads CampaignsLearn how to set up Google Display ads, apply best practices, and optimize your ads. ... rda, responsive display ad, responsive display ads, display campaign, uploaded display ad, best practice for display ad ...
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Build a First-Party Data Strategy with Google Ad Manager
Privacy-forward Solutions for PublishersDiscover how Google Ad Manager’s privacy-forward tools can help you improve the relevance of your ads and create a durable data strategy in an evolving privacy landscape. After completing this intermediate learning...
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A look into how buyers find ad inventory like yours
Learn from Google Ad Manager Product Experts... Learn how advertisers, buyers, and brands use DV360 to look for ad inventory for their campaigns. Get tips on how you can edit your publisher profile to help buyers find your site. ... . To register for events...
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Navigate the Connected TV Landscape
Advance and Execute Your Media Strategy with Display & Video 360Examine important TV industry trends that can affect your business. Get started with planning a successful strategy for a connected TV campaign. ... IFAs, identifiers for advertising, privacy first approach, YouTube,...
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Discover the variety of targeting options in a Google Display ads campaign, and learn how to select the best option for achieving your marketing objectives. ... Display targeting, build awareness, influence consideration, drive action, Demographic, Affinity, Custom Affinity, In-Market, Custom Intent, Similar Audiences, Audience Slider,...
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Understand the importance of Google’s cross-channel AI solutions and learn how to create and optimize these campaigns to achieve business goals. By earning the AI-Powered Performance Ads Certification, Google recognizes your ability to: Describe the importance of AI throughout Google Ads campaigns. Prepare an AI automation strategy that aligns...
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Understand the importance of Google’s cross-channel AI solutions and learn how to create and optimize these campaigns to achieve business goals. After completing this foundational Google Ads learning path, you'll be able to: Describe the importance of AI throughout Google Ads campaigns. Prepare an AI automation strategy that aligns to your...
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... Module 1: Local Inventory Ads Section 1: The ‘Why’ and ‘What’ of Local Inventory Ads Section 2: LIA Introduction Section 3: LIA Optimization Section 4: LIA Reporting Local Inventory Ads lets you show products and store information to shoppers who are nearby and searching on Google. Their primary purpose is to drive consumers to your...