Showcase your ability to make effective ads for Video, Display, App, and Search campaigns. Certified users will demonstrate an understanding of how to make effective ad creative based on Google's research-backed guidance and use helpful tools and resources throughout the creative life cycle. By earning the Google Ads Creative Certification,...
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Recognize the updated navigation and advanced enterprise functionality of the new Search Ads 360. ... Search Ads 360 ... Account hierarchy To learn more about this topic, select the following links. Resources Answer this question correctly to mark the module complete.What are three new key functionalities of the new Search Ads 360 experience?...
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Learn how programmatic audio ads fit into Display & Video 360 and Google Marketing Platform. ... Advertising in Audio, audio inventory, programmatic audio advertising, Display & Video 360, DV360, audio advertising landscape, audio industry trends, Cross Exchange Audio ads, YouTube Audio ... Within Display & Video 360, buyers can create, plan,...
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We’re excited to announce that a new Google Ads campaign type will replace Discovery ads soon. So, before you begin learning about Discovery ads, we want to make sure you’re aware of the upcoming changes. Starting in October 2023, Demand Gen campaigns will be available to all advertisers in Google Ads and your Discovery campaigns will be...
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Demonstrate your mastery of creating Google App campaigns to deliver business impact. Certified users will show they understand the fundamentals of campaign creation and advanced optimization strategies. By earning the Google Ads Apps Certification, Google recognizes your ability to: Explain how App campaigns drive marketing success by enabling...
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Learn how to use Google Ads to drive increased awareness and consideration by connecting with your audience at scale, engaging them at key moments, and delivering them a message that resonates. After completing this learning path, you’ll know how to: Utilize Google Ads to increase awareness and consideration for your brand Connect with your...
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Demonstrate your ability to measure and optimize digital ad performance using Google’s measurement solutions. Certified users will show they can understand the metrics that matter and can turn key insights into action to improve Google Ads performance and make an impact on their business. By earning the Google Ads - Measurement Certification,...
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Showcase your ability to get results from YouTube and Google Video advertising solutions. Certified users will demonstrate an understanding of how to drive successful campaign outcomes for awareness, consideration, and action goals using YouTube and Google Video advertising solutions. By earning the Google Ads Video Certification, Google...
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Demonstrate your mastery of building and optimizing Google Search campaigns. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding to boost campaign performance for specific marketing objectives. By earning the Google Ads Search Certification, Google recognizes your ability to: Translate a vision for online...
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Validate your expertise using Google Display to deliver results that get the most from your display advertising investment. Certified users will demonstrate their ability to develop effective Display strategies and campaigns that achieve specific marketing goals. By earning the Google Ads Display Certification, Google recognizes your ability to:...
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Learn how to export your Ads Creative Studio ads, and publish them for your Google Marketing Platform campaigns. ... ads creative studio, ACS, video creative, youtube creative, video ads, video ad creative, create video, build video ads, creative basics, video creative basics, video creative essentials, creative essentials, video creative tools,...
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Set Up Display Ad Formats to Meet Your Goals
Learn How to Create and Optimize Google Display Ads CampaignsLearn how to set up Google Display ads, apply best practices, and optimize your ads. ... rda, responsive display ad, responsive display ads, display campaign, uploaded display ad, best practice for display ad ...
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Build a First-Party Data Strategy with Google Ad Manager
Privacy-forward Solutions for PublishersDiscover how Google Ad Manager’s privacy-forward tools can help you improve the relevance of your ads and create a durable data strategy in an evolving privacy landscape. After completing this intermediate learning...
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A look into how buyers find ad inventory like yours
Learn from Google Ad Manager Product Experts... Learn how advertisers, buyers, and brands use DV360 to look for ad inventory for their campaigns. Get tips on how you can edit your publisher profile to help buyers find your site. ... . To register for events...
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... Module 3: Local Campaigns/ Performance Max for store goals Local Campaigns migration to Performance Max for store goals The way people search for local stores and the frequency of their visits has changed dramatically in the last few years. In fact, 80% of shoppers visit the stores less often, but when they do, the purchase rate and shopping...
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Explore these short, on demand videos to stay up-to-date with new product features, best practices, and advice from Google experts. Learn how to implement new product features and optimize your usage of Google Ad Manager to drive growth for your business. Note: Some content from the linked sites may not be available in your preferred language....
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Discover Why Advertisers Choose YouTube
Create and Manage Google Ads Video CampaignsLearn why YouTube is a powerful platform for advertisers aiming to acheive awareness, consideration, and action goals. ... action, goals, campaign goals, marketing funnel, consumer journey, YouTube, Why YouTube,...
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Discover Why Advertisers Choose YouTube
Learn the Fundamentals of Google Ads Video CampaignsLearn why YouTube is a powerful platform for advertisers aiming to acheive awareness, consideration, and action goals. ... action, goals, campaign goals, marketing funnel, consumer journey, YouTube, Why YouTube,...
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Getting Started with Your Chromebooks
Chromebook Training... Just Open the Chromebook and… Starting on the Right Track See What Other Educators Said Lesson Check Welcome to Chromebooks! UNIT 1: CHROMEBOOKS ACROSS ADMINISTRATION AND CLASSROOM Expected Lesson Time: 20 minutes...
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Introduction to using Google Workspace for Education in the classroom
Basic use of Google Workspace for Education FundamentalsExplore the many ways Google Workspace for Education tools can be used in the classroom. ... Get started with technology Think beyond the textbook Create safe, responsible digital citizens Build your learning network...
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Welcome to the Certified Coach Program
Certified Coach Curriculum... Preparing to Apply for Certification What is the Certified Coach Program? Make It Stick Certified Coach Curriculum Orientation Support from Recommended Partners Building your Coaching Toolkit Completing the...
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Discover the variety of targeting options in a Google Display ads campaign, and learn how to select the best option for achieving your marketing objectives. ... Display targeting, build awareness, influence consideration, drive action, Demographic, Affinity, Custom Affinity, In-Market, Custom Intent, Similar Audiences, Audience Slider,...
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Understand the importance of Google’s cross-channel AI solutions and learn how to create and optimize these campaigns to achieve business goals. By earning the AI-Powered Performance Ads Certification, Google recognizes your ability to: Describe the importance of AI throughout Google Ads campaigns. Prepare an AI automation strategy that aligns...