Learn how Google AI works in Search to connect advertisers and consumers with the right ad at the right price. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Broad Match, Keyword Strategy, Keyword Matching, Search Query, Value-Based Bidding, Value Bidding, Smart Bidding, Bid Strategy, Maximize Conversions,...
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Engage Users with AI-Powered Creative
Foundations of AI-Powered Search Ads for StrategistsLearn how to serve highly relevant ads for each Search query through responsive search ads. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Responsive Search Ads, RSAs, RSA,...
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Engage Users with AI-Powered Creative
Foundations of AI-Powered Search Ads for PractitionersLearn how to serve highly relevant ads for each Search query through responsive search ads. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Responsive Search Ads, RSAs, RSA,...
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Explore Conversion Modeling and Attribution
Measure the Full Value with AttributionGet to know the basics of conversion modeling, attribution modeling, and the benefits of each. ... Attribution, Google Ads, Measurement, Google Analytics ... Resources As the consumer journey gets more complex and...
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Make Effective Video Creative for Action Campaigns
Create Effective Ads for Video CampaignsLearn how to make effective video ads tailored to an action objective using Google's ABCDs of effective creative. ... video action, video ad creative, creative basics, video action ads, action creative, creative...
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Create Attribution Models
Display & Video 360 Certification ExamCreate and select attribution models in Display & Video 360. ... performance measure, reporting, tools, attribution models, DV360, display & video 360, Display & Video 360 ... Why use attribution tools in Display &...
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Create Attribution Models
Build Your Media Strategy with Display & Video 360Create and select attribution models in Display & Video 360. ... performance measure, reporting, tools, attribution models, DV360, display & video 360, Display & Video 360 ... Why use attribution tools in Display &...
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Guide the Machine for a Better App Campaign
Learn how to create and optimize Google App campaignsUnderstand why campaign-level guidance is necessary to guide machine learning toward optimal campaign outcomes. ... Screenshot for illustrative purposes After a campaign has ramped up, you’ll need to make sure you’re...
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Explore why apps are important to advertiser business objectives and how to set up advertisers for success with Google's app solutions. ... Apps are here to stay Show what you know Resources Pre-pandemic, apps were an essential part of everyday life That trend has only accelerated, and apps have become even more essential… It's not just...
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Explore the Multiplex creative ad format. Learn how to configure and enable Multiplex ad trafficking in Google Ad Manager. Verify and troubleshoot Multiplex ads delivery. ... Discover the new Multiplex creative format, including how it brings increased monetization potential and how to configure and enable Multiplex ad trafficking in Google Ad...
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Set Up and Manage Video Ad Rules
Optimize Google Ad Manager to Meet ObjectivesExplore how video ad rules work in Google Ad Manager and how to effectively manage your video ads experience. ... ad pod, post-roll, mid-roll, pre-roll, standard rule, session rule, standard pod, optimized pod, Video...
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Get to Know Awareness Video Ad Formats
Create and Manage Google Ads Video CampaignsDiscover the Video ad formats that are best suited for awareness goals, as well as tips for implementing them. ... YouTube, video, awareness, Google Ads, campaign setup, video campaigns, marketing objectives, Bumpers,...
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Get to Know Awareness Video Ad Formats
Learn the Fundamentals of Google Ads Video CampaignsDiscover the Video ad formats that are best suited for awareness goals, as well as tips for implementing them. ... YouTube, video, awareness, Google Ads, campaign setup, video campaigns, marketing objectives, Bumpers,...
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How to write an AI prompt
Generative AI for Educators... Get to know your new classroom partner In this lesson, you’ll learn even more about how AI can be a valuable classroom partner and personalized teaching assistant. You'll investigate the five building blocks of AI...
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Set Up Audiences to Drive Awareness
Learn How to Create and Optimize Google Display Ads CampaignsLearn how to set up Google Display ads to influence awareness, apply best practices, and optimize once your campaign is running. ... demographics, detailed demographics, detailed demo, detailed demographics targeting,...
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Boost Conversion-Based Strategies in Search
Intermediate AI-Powered Search Ads for Strategists & PractitionersLearn how optimization strategies can help marketers increase sales or leads with Search campaigns. ... boost conversion-based bidding strategies, conversions, lead generation, increase sales, marketing objectives,...
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Get to Know Display & Video 360
Power Your Media Plan with Display & Video 360Learn the role Display & Video 360 plays within the Google Marketing Platform suite of products. Understand the five modules within Display & Video 360 and how they can help you manage your campaign from end to end....
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Get to Know Display & Video 360
Display & Video 360 Certification ExamLearn the role Display & Video 360 plays within the Google Marketing Platform suite of products. Understand the five modules within Display & Video 360 and how they can help you manage your campaign from end to end....
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Find High-Quality Educational Content on YouTube
Fundamentals Training... Hello YouTube! Lesson Check UNIT 11: CAPTIVATE YOUR CLASS WITH VIDEO Increasing Student Engagement with Video Expected Lesson Time: 14 minutes Finding, Saving, and Showing Educational Videos Now let's do a quick...
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Troubleshoot Programmatic Guaranteed Deals
Advance and Execute Your Media Strategy with Display & Video 360To run effective ads, you'll need to know what to check before a deal runs and how to fix issues. We'll provide behind the scenes insights into deal-making from the buyer's and publisher's side to help you proactively...
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Explore Audience Solutions for Action Goals
Learn the Fundamentals of Google Ads Video CampaignsRecognize the most appropriate audience solutions for action goals, and apply implementation tips for optimal performance. ... YouTube, video, action, Google Ads, Video Action Campaign, campaign setup, video...
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Explore Audience Solutions for Action Goals
Create and Manage Google Ads Video CampaignsRecognize the most appropriate audience solutions for action goals, and apply implementation tips for optimal performance. ... YouTube, video, action, Google Ads, Video Action Campaign, campaign setup, video...