Learn how Video Experiments can help you drive creative effectiveness, with step-by-step guidance to implement, interpret results, and take action. ... video creative, youtube creative, video ads, video ad creative, create video, build video ads, creative basics, video creative basics, video creative essentials, creative essentials, video...
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Recognize the most appropriate audience solutions for action goals, and apply implementation tips for optimal performance. ... YouTube, video, action, Google Ads, Video Action Campaign, campaign setup, video campaigns, marketing objectives ... Select the option that best describes your learning goal to receive a more personalized...
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Building Strong Teacher Relationships
Certified Coach Curriculum... Make It Stick Why Relationships Matter How to Build Strong Coaching Relationships Video: Building Relationships Through Empathy, Humility, Presence and Appreciation After reading through the ideas given in this...
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Learn how to set up the appropriate Smart Bidding strategy for your campaign, apply best practices, and optimize the campaign once it’s running. ... smart bidding, display smart bidding, target cpa, cpa, cost per acquisition, target roas, return on ad spend, max conversions, maxmize conversions, ecpc, enhanced cpc, manual bidding, display...
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Learn how Google Ad Manager can help you gather first-party contextual data and improve performance for advertisers and buyers. ... key-values, ad units, Google Ad Manager, First-party data, contextual data, third-party data, Privacy-forward, Publisher First-party data ... Why invest in contextual data? Contextual tools available in Ad Manager...
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Master how data-driven attribution uses your conversion data to calculate the actual contribution of each ad interaction across the conversion path. Each data-driven model is specific to each advertiser. ... Attribution, Google Ads, Measurement, Google Analytics ... Let's review steps one through four in the data-driven attribution model. Steps...
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Use structured data files to perform bulk edits in Display & Video 360. ... line item editing, insertion order editing, campaign editing, line item setup, insertion order setup, campaign setup, bulk editing, Structured Data Files, SDF, automation, Display & Video 360 ... Answer this question correctly to mark the module complete.Which two of the...
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Learn how to set up the appropriate Smart Bidding strategy for your campaign, apply best practices, and optimize the campaign once it’s running. ... smart bidding, display smart bidding, target cpa, cpa, cost per acquisition, target roas, return on ad spend, max conversions, maxmize conversions, ecpc, enhanced cpc, manual bidding, display...
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Measure What Matters in App Campaigns
Learn how to create and optimize Google App campaignsMake sure you have systems in place to measure the events that matter most to your business. Understand the impact of conversion data on your marketing efforts. ... Implement conversion tracking in 3 steps Conversion...
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Learnings from Our Pilot
Certified Coach Curriculum... What is the Dynamic Learning Project? What is the Dynamic Learning Project pilot? The Impact to Date of the Dynamic Learning Project Make It Stick The proven impact of Dynamic Learning Project coaching Elements of...
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Get Started with Mobile App Inventory
Elevate Your Campaigns with Programmatic BuyingCreate your moblie app strategy for Authorized Buyers. ... ADX, ad exchange, Marketplace, Programmatic Guranteed, Programmatic, Authorized Buyers ... Mobile app ads can drive positive outcomes for brands with better...
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Set Up and Measure Campaigns from Forecasts
Plan Google Video Campaigns with Reach PlannerLearn how to set up your campaign based on your plan once you've created a forecast in Reach Planner ... video ad formats, video ad format, awareness goals, awareness goal, reach goal, reach goals, reach campaign,...
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Navigate the Connected TV Landscape
Advance and Execute Your Media Strategy with Display & Video 360Examine important TV industry trends that can affect your business. Get started with planning a successful strategy for a connected TV campaign. ... IFAs, identifiers for advertising, privacy first approach, YouTube,...
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Assert ownership through assets
YouTube Content OwnershipBefore you can earn money on YouTube, you need to set up assets to represent your intellectual property and territorial rights. ... Introduction Make the most of your assets Make the most of your assets New Article...
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Set Up a Discovery Campaign
Learn How to Create and Optimize Discovery CampaignsFirst, learn the basics of setting up a Discovery campaign. Then, step into the Google Ads interface to practice creating a new campaign and setting up your bidding and audience strategies. ... Discovery, Discovery...
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Set Up a Discovery Campaign
Explore the Value of Discovery AdsFirst, learn the basics of setting up a Discovery campaign. Then, step into the Google Ads interface to practice creating a new campaign and setting up your bidding and audience strategies. ... Discovery, Discovery...
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Build on your foundational Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, Creatives, Optimization with Automated Bidding, Attribution models and mApp. After completing this intermediate learning path, you'll be able to: 1) Determine the appropriate deal strategy for a programmatic deal buys and implement...
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Plan TV with YouTube in Reach Planner
Plan Google Video Campaigns with Reach PlannerReach Planner includes third-party data around linear TV viewership in select regions to help users achieve a single plan across screens. Planning across TV and YouTube to expand reach is one of many powerful options...
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Examine important TV industry trends that can affect your business. Get started with planning a successful strategy for a connected TV campaign. ... IFAs, identifiers for advertising, privacy first approach, YouTube, CTV, Connected TV, Display & Video 360 ... The TV and video industry uses specific terms, like traditional/linear TV, OTT, and...
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Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products and test specific predetermined criteria aligned with...