Showcase your ability to get results from YouTube and Google Video advertising solutions. Certified users will demonstrate an understanding of how to drive successful campaign outcomes for awareness, consideration, and action goals using YouTube and Google Video advertising solutions. By earning the Google Ads Video Certification, Google...
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Demonstrate your mastery of building and optimizing Google Search campaigns. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding to boost campaign performance for specific marketing objectives. By earning the Google Ads Search Certification, Google recognizes your ability to: Translate a vision for online...
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Validate your expertise using Google Display to deliver results that get the most from your display advertising investment. Certified users will demonstrate their ability to develop effective Display strategies and campaigns that achieve specific marketing goals. By earning the Google Ads Display Certification, Google recognizes your ability to:...
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Learn how Ads Creative Studio can help you achieve your marketing objectives and understand the right creative solutions for your marketing goals. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. ... Learn how Ads Creative Studio can help you achieve your...
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Set Up Display Ad Formats to Meet Your Goals
Learn How to Create and Optimize Google Display Ads CampaignsLearn how to set up Google Display ads, apply best practices, and optimize your ads. ... rda, responsive display ad, responsive display ads, display campaign, uploaded display ad, best practice for display ad ...
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Build a First-Party Data Strategy with Google Ad Manager
Privacy-forward Solutions for PublishersDiscover how Google Ad Manager’s privacy-forward tools can help you improve the relevance of your ads and create a durable data strategy in an evolving privacy landscape. After completing this intermediate learning...
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A look into how buyers find ad inventory like yours
Learn from Google Ad Manager Product Experts... Learn how advertisers, buyers, and brands use DV360 to look for ad inventory for their campaigns. Get tips on how you can edit your publisher profile to help buyers find your site. ... . To register for events...
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Explore these short, on demand videos to stay up-to-date with new product features, best practices, and advice from Google experts. Learn how to implement new product features and optimize your usage of Google Ad Manager to drive growth for your business. Note: Some content from the linked sites may not be available in your preferred language....
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Set Up and Measure Campaigns from Forecasts
Plan Google Video Campaigns with Reach PlannerLearn how to set up your campaign based on your plan once you've created a forecast in Reach Planner ... video ad formats, video ad format, awareness goals, awareness goal, reach goal, reach goals, reach campaign,...
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Discover the variety of targeting options in a Google Display ads campaign, and learn how to select the best option for achieving your marketing objectives. ... Display targeting, build awareness, influence consideration, drive action, Demographic, Affinity, Custom Affinity, In-Market, Custom Intent, Similar Audiences, Audience Slider,...
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Understand the importance of Google’s cross-channel AI solutions and learn how to create and optimize these campaigns to achieve business goals. By earning the AI-Powered Performance Ads Certification, Google recognizes your ability to: Describe the importance of AI throughout Google Ads campaigns. Prepare an AI automation strategy that aligns...
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Understand the importance of Google’s cross-channel AI solutions and learn how to create and optimize these campaigns to achieve business goals. After completing this foundational Google Ads learning path, you'll be able to: Describe the importance of AI throughout Google Ads campaigns. Prepare an AI automation strategy that aligns to your...
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... Module 1: Local Inventory Ads Section 1: The ‘Why’ and ‘What’ of Local Inventory Ads Section 2: LIA Introduction Section 3: LIA Optimization Section 4: LIA Reporting Local Inventory Ads lets you show products and store information to shoppers who are nearby and searching on Google. Their primary purpose is to drive consumers to your...
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Learn about the Google Ads Auction system, including the three factors that impact ad quality. ... ad quality, how the auction works, Google ads auction, ads auction, quality score, ad rank, auction, bidding, ad position ... The Google Ads auction creates a great experience for users and value for advertisers We hope you had an enriching...
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Learn how to make effective ads for Search campaigns using Google's guidance and best practices. ... Search Ads, Search Creative, Search Creative Best Practices, Search Creative Guidane, Search Ads Creative, Search Ad Creative, Create Search Ad, Make Search Ad, Search Ad Tips, RSA, RSA tips, Create RSA, Make RSA, Search Creative Guidance
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Learn how to make effective ads for App campaigns using Google's guidance and best practices. ... App Campaign, App Creative, App Ad Creative, App Creatives, App Creative Best Practices, App Creative Tips, App Campaign Best Practices, App Campaign Tips ... Google Ads Apps ,Google Ads
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Learn how to make effective ads for Display campaigns, including Discovery, using Google's guidance and best practices. ... Display Creative, Display Creative Best Practices, Display Creative Guidane, Display Ads, Display Ads Creative, Display Ad Creative, Create Display Ad, Make Display Ad, Display Ad Tips, Discovery Creative, Discovery...
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Recognize visual features of the web interstitial ads format and understand the fundamental implementation steps. Learn how to verify and troubleshoot the implementation along with reporting on the performance of web interstitial ads. ... Discover the new web interstitial creative format, including the ease of implementation and the increased...
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Examine how data-driven attribution in Google Ads helps drive performance through giving better signals to automation. ... Attribution, Google Ads, Measurement, Google Analytics ... How to verify correct account setup The old way: Cross-network paths were measured on a last-click basisIn the past, you could set up multiple child accounts for...
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Identify the benefits of using labels. Learn how to apply best practices when creating labels in Search Ads 360. ... Search Ads 360 ... Labels are a powerful tool for adding an extra layer to your reporting capabilities. Use labels in Search Ads 360 to manage and report on campaigns, ad groups, ads, and keywords outside the traditional campaign...
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Learn the role that Search Ads 360 plays within the Google Marketing Platform suite of products. Explore the Search Ads 360 features available to you and learn how to navigate between each platform. ... Search Ads 360 ... Search Ads 360 integrates with other platforms that are part of Google Marketing Platform.App Switcher allows you to easily...
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Learn the fundamentals of Search Ads 360 to create, measure, and optimize campaigns that meet your digital marketing needs. After completing this foundational Search Ads 360 learning path, you'll be able to: Recall the value and products that make up Google Marketing Platform Understand the value and features of Search Ads 360 Identify available...