Learn how Google AI works in Search to connect advertisers and consumers with the right ad at the right price. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Broad Match, Keyword Strategy, Keyword Matching, Search Query, Value-Based Bidding, Value Bidding, Smart Bidding, Bid Strategy, Maximize Conversions,...
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Learn how to make effective ads for Search campaigns using Google's guidance and best practices. ... Search Ads, Search Creative, Search Creative Best Practices, Search Creative Guidance, Search Ads Creative, Search Ad Creative, Create Search Ad, Make Search Ad, Search Ad Tips, RSA, RSA tips, Create RSA, Make RSA ...
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Learn how to make effective ads for Discovery campaigns using Google's guidance and best practices. ... Discovery Creative, Discovery Creative Best Practices, Discovery Creative Guidane, Discovery Ads, Discovery Ads Creative, Discovery Ad Creative, Create Discovery Ad, Make Discovery Ad, Discovery Ad Tips ...
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Learn how to create new custom column functionalities and workflows in Search Ads 360. ... Search Ads 360 ... Custom columns are a powerful tool for aligning reporting to your business goals. Search Ads 360 has an intuitive custom column creation experience that allows you to easily add goals to your reports that are important to your...
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Display ads not only drive direct purchase actions; they can attract a person’s interest in your brand, and influence purchase intent, even if the person doesn't click on your ad. Learn how to measure the true effectiveness of your Google Display ads. After completing this foundational Google Display ads learning path, you'll be able to:...
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Learn the key benefits of Search Ads 360 Performance Center. ... Google Marketing Platform, GMP, Search Ads 360, SA360, Search Ads 360 budget management, budget management ...
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Learn how to use AI-powered Shopping ads to drive sales. This learning path covers how Shopping ads work, how to set up and manage a Merchant Center account, and how to connect Shopping ads to marketing goals. Once you complete this foundational Google Ads learning path, you'll be able to: Explore the Shopping ads ecosystem. Understand the...
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How can improving your campaign benefit your business? Harness Search campaign optimization best practices to unlock new potential. After completing this intermediate Google Ads Search learning path, you'll be able to: - Determine the Google Ads marketing metrics that align to your marketing objectives - Describe optimization strategies for...
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Understand how advertisers can create and optimize AI-powered Search ads to achieve marketing goals, focusing on broad match, responsive search ads, and value-based bidding. This practitioner learning path is a good fit for you if you need to understand Google's solutions and receive guidance for implementing them in Google Ads. To find other...
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Make use of information about your business to provide reporting insights and automate campaign management using Custom dimensions in Search Ads 360. ... Google Marketing Platform, GMP, Search Ads 360, SA360, custom dimensions, campaign management, automated rule, business data ... If you're creating a custom dimension that has only one value...
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Activating Google Ads Auction-Time Bidding in Search Ads 360 can enhance bidding performance on Google Search, yet still maintain your cross-channel bidding strategy by generating a unique bid for every search query through adaptive machine learning. *This course provides background, instruction, and tips related to the updated version of Search...
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Make better advertising decisions and improve your marketing efforts by understanding how digital ads performance is measured. Learn how to properly set-up Google Ads and Google Analytics measurement solutions, and put insights into action to improve your Google Ads performance. After completing this foundational Google Ads - Measurement...
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Learn how to drive successful campaign outcomes for awareness, consideration, and action goals using YouTube and Google Video advertising solutions. After completing this foundational Google Ads Video learning path, you'll be able to: Understand why YouTube is a powerful platform for users, creators, and advertisers aiming to acheive awareness,...
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Discover how AI-powered Search ads can help advertisers reach the right customer with the right ad. Learn best practices for keyword and bidding strategies, and boost campaign performance to reach your marketing goals. This strategist learning path is designed to help you if you need to understand Google's solutions but not the details on how to...
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Master the fundamentals of using Google Display to deliver effective display advertising for your business. Learn more about campaigns that build awareness, influence consideration or drive action and how to get your ad in front of the audience you want to reach most. After completing this foundational Google Ads Display learning path, you'll be...
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Google Marketing Platform offers a versatile solution for serving creative ad formats at scale that can reach the right person at the right moment with the right message, while allowing you to effectively collaborate with others and manage your creatives. After completing this intermediate learning path, you'll be able to: Identify immersive and...
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Fundamentals of Video
Drive Advertising Revenue with Google Ad ManagerExplore terminology, formats, and the fundamentals of how a video ad is served in Ad Manager 360. ... Video line item, Video creative, Ad tag, Ad units, IMA SDK, VMAP, VPAID, VAST, Ad standards, Video, Google Ad...
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Engage Users with AI-Powered Creative
Foundations of AI-Powered Search Ads for PractitionersLearn how to serve highly relevant ads for each Search query through responsive search ads. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Responsive Search Ads, RSAs, RSA,...
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Engage Users with AI-Powered Creative
Foundations of AI-Powered Search Ads for StrategistsLearn how to serve highly relevant ads for each Search query through responsive search ads. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Responsive Search Ads, RSAs, RSA,...
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Learn how Google Ad Manager can help you gather first-party contextual data and improve performance for advertisers and buyers. ... key-values, ad units, Google Ad Manager, First-party data, contextual data, third-party data, Privacy-forward, Publisher First-party data ... Why invest in contextual data? Contextual tools available in Ad Manager...
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Protect Users and Advertisers on AdMob
Get Started with Google AdMobAdMob’s ad blocking controls help you deliver an ad experience that works for you, your advertisers and your users. Discover robust ad blocking tools, learn how to stay ‘policy-compliant,’ and ensure that both your...
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Make deals with the Marketplace API
Authorized Buyers API BasicsThe Ad Exchange Marketplace offers a way to quickly and easily discover inventory opportunities and make deals programmatically with Ad Exchange publishers. ... programmatic, automation, efficiency, RTB ... The Ad...
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In this course, you will learn a few creative best practices for successful and memorable Waze campaigns. ... Best Practices Waze Creative Best Practices Content Considerations: Owning the In-Car Moment Check-list In this course, you will learn a few creative best practices for successful and memorable Waze campaigns. For the most effective Waze...