Learn how to set up the appropriate Smart Bidding strategy for your campaign, apply best practices, and optimize the campaign once it’s running. ... smart bidding, display smart bidding, target cpa, cpa, cost per acquisition, target roas, return on ad spend, max conversions, maxmize conversions, ecpc, enhanced cpc, manual bidding, display...
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Learn how Google Ad Manager can help you gather first-party contextual data and improve performance for advertisers and buyers. ... key-values, ad units, Google Ad Manager, First-party data, contextual data, third-party data, Privacy-forward, Publisher First-party data ... Why invest in contextual data? Contextual tools available in Ad Manager...
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Master how data-driven attribution uses your conversion data to calculate the actual contribution of each ad interaction across the conversion path. Each data-driven model is specific to each advertiser. ... Attribution, Google Ads, Measurement, Google Analytics ... Let's review steps one through four in the data-driven attribution model. Steps...
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Use structured data files to perform bulk edits in Display & Video 360. ... line item editing, insertion order editing, campaign editing, line item setup, insertion order setup, campaign setup, bulk editing, Structured Data Files, SDF, automation, Display & Video 360 ... Answer this question correctly to mark the module complete.Which two of the...
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Learn how to set up the appropriate Smart Bidding strategy for your campaign, apply best practices, and optimize the campaign once it’s running. ... smart bidding, display smart bidding, target cpa, cpa, cost per acquisition, target roas, return on ad spend, max conversions, maxmize conversions, ecpc, enhanced cpc, manual bidding, display...
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Review what you learned and access helpful resources
Generative AI for Educators... Review You have reached the end of our journey into the exciting world of AI for educators! Along the way, you gained a strong foundational understanding of AI in order to unlock its potential to support and...
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Creative is the largest driver of video campaign effectiveness. Learn how to make effective YouTube video ads for any marketing objective, discover video creative tools and resources available to you, boost creative performance with experimentation, and explore creative experimentation opportunities. Note: Some courses contain links to sites...
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Learn how Ads Creative Studio can help you achieve your marketing objectives and understand the right creative solutions for your marketing goals. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. ... Learn how Ads Creative Studio can help you achieve your...
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Grow Online Sales with Performance Max
Achieve Your Goals with Performance MaxDiscover how to set conversion values to achieve online sales marketing objectives with a single Performance Max campaign. ... performance max, performance, pmax, perfmax, automated campaigns, automation, marketing...
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Grow Online Sales with Performance Max
AI-Powered Performance Ads CertificationDiscover how to set conversion values to achieve online sales marketing objectives with a single Performance Max campaign. ... performance max, performance, pmax, perfmax, automated campaigns, automation, marketing...
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Grow Online Sales with Performance Max
Foundations of AI-Powered Performance AdsDiscover how to set conversion values to achieve online sales marketing objectives with a single Performance Max campaign. ... performance max, performance, pmax, perfmax, automated campaigns, automation, marketing...
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Welcome to Advanced training. By reading, watching videos, and doing activities, you'll learn cutting-edge strategies for integrating Google in your classroom. You can start and stop lessons at any time; we'll track your progress through the course. At the end of this course, you'll be ready to take the exam to become a Google Certified Educator...
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Curate Educational Content on YouTube
Fundamentals Training... Playlists to Reach All Students Expected Lesson Time: 14 minutes Subscribing and Curating YouTube Channels UNIT 11: CAPTIVATE YOUR CLASS WITH VIDEO Lesson Check See What We Came Up With Now let's do a quick check...
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Learn how to measure conversions in Google Ads and Google Analytics ... Here are two brief surveys for you to complete If you have conversions set up in both Google Analytics and Google Ads, the numbers will not be the same on both platforms. Google Analytics provides a cross-channel view of the consumer journey. There are some differences in...
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Develop a User-Focused Organization
Drive growth with mobile experienceReview key strategies of organizations that have successful mobile experiences. Identify ways marketers can help influence and support user-focused teams. ... Optimize, User, mWeb, Growth, Apps, Mobile, Google Ads ...
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Develop a User-Focused Organization
Drive growth with mobile experienceReview key strategies of organizations that have successful mobile experiences. Identify ways marketers can help influence and support user-focused teams. ... Optimize, User, mWeb, Growth, Apps, Mobile, Google Ads ...
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Welcome to Fundamentals training. By reading, watching videos, and doing activities, you'll learn how to integrate Google in your classroom. By the end of this course, you'll be ready to take the exam to become a Google Certified Educator Level 1. ... For educators who are new to Google tools, this course focuses on rethinking and retooling with...
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Assign work and collect assignments with Google Classroom
Basic use of Google Workspace for Education FundamentalsUse Google Classroom to create an assignment, set due dates, and add resources for your students and develop useful strategies for managing and collecting assignments using Google Classroom and Drive. ... Share...
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Differentiating Instruction with Technology
Certified Coach CurriculumIn this module, you’ll learn how to understand the principles of differentiated instruction and how technology can be applied to support differentiated instruction in the classroom. By the end of this module, you will...
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Discover how to set conversion values to achieve online sales marketing objectives with a single Performance Max campaign. ... performance max, performance, pmax, perfmax, automated campaigns, automation, marketing goals, marketing objectives, online sales, grow online ... Select your objective. Using conversion value rules, specify what...
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Focus on Mobile Speed
Drive growth with mobile experienceConnect speed to the role it plays in user experience and conversion rate. Learn what marketers can do to create and support faster mobile user experiences. ... Optimize, Core Web Vitals, Performance, Speed,...
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Focus on Mobile Speed
Drive growth with mobile experienceConnect speed to the role it plays in user experience and conversion rate. Learn what marketers can do to create and support faster mobile user experiences. ... Optimize, Core Web Vitals, Performance, Speed,...