Master how data-driven attribution uses your conversion data to calculate the actual contribution of each ad interaction across the conversion path. Each data-driven model is specific to each advertiser. ... Attribution, Google Ads, Measurement, Google Analytics ... Let's review steps one through four in the data-driven attribution model. Steps...
Search Results: p%20%ED%99%88%ED%83%80%EC%9D%B4%E2%97%8F%EB%AA%A8%EB%93%A0%ED%86%A1%20GTTG5%E2%97%8F%E3%AA%A4%EC%84%9C%EC%9A%B8%EC%8B%9C%EC%84%9C%EC%B4%88%EA%B1%B4%EB%A7%88%E5%8D%BB%EC%84%9C%EC%9A%B8%EC%8B%9C%EC%84%9C%EC%B4%88%EA%B1%B4%EB%A7%88%EC%B6%9C%EC%9E%A5%E6%BA%BE%EC%84%9C%EC%9A%B8%EC%8B%9C%EC%84%9C%EC%B4%88%EA%B1%B4%EC%A0%84%EB%A7%88%EC%82%AC%EC%A7%80%E3%B7%97%EC%84%9C%EC%9A%B8%EC%8B%9C%EC%84%9C%EC%B4%88%EB%82%A8%EC%84%B1%EC%A0%84%EC%9A%A9%F0%9F%94%95bootlick
-
-
Use structured data files to perform bulk edits in Display & Video 360. ... line item editing, insertion order editing, campaign editing, line item setup, insertion order setup, campaign setup, bulk editing, Structured Data Files, SDF, automation, Display & Video 360 ... Answer this question correctly to mark the module complete.Which two of the...
-
Learn how to set up the appropriate Smart Bidding strategy for your campaign, apply best practices, and optimize the campaign once it’s running. ... smart bidding, display smart bidding, target cpa, cpa, cost per acquisition, target roas, return on ad spend, max conversions, maxmize conversions, ecpc, enhanced cpc, manual bidding, display...
-
Identify valuable best practices for AI-powered Search campaign optimization, then apply them to your campaigns. Evaluate your campaign results and increase performance for your business. This learning path is for both strategists and practitioners. It's a good fit for you if you need to understand Google's solutions and get guidance on...
-
Understand how advertisers can create and optimize AI-powered Search ads to achieve marketing goals, focusing on broad match, responsive search ads, and value-based bidding. This practitioner learning path is a good fit for you if you need to understand Google's solutions and receive guidance for implementing them in Google Ads. To find other...
-
Demonstrate your mastery of building and optimizing Google Search campaigns. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding to boost campaign performance for specific marketing objectives. By earning the Google Ads Search Certification, Google recognizes your ability to: Translate a vision for online...
-
Build on your foundational Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, Creatives, Optimization with Automated Bidding, Attribution models and mApp. After completing this intermediate learning path, you'll be able to: 1) Determine the appropriate deal strategy for a programmatic deal buys and implement...
-
Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products and test specific predetermined criteria aligned with...