Learn how Video Experiments can help you drive creative effectiveness, with step-by-step guidance to implement, interpret results, and take action. ... video creative, youtube creative, video ads, video ad creative, create video, build video ads, creative basics, video creative basics, video creative essentials, creative essentials, video...
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Recognize the most appropriate audience solutions for action goals, and apply implementation tips for optimal performance. ... YouTube, video, action, Google Ads, Video Action Campaign, campaign setup, video campaigns, marketing objectives ... Select the option that best describes your learning goal to receive a more personalized...
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Control your content through claims
YouTube Music Rights Management Certification... Become well versed in claims Identify where claims originate Exempt specific channels from claims Use campaigns to manage song UGC Try it Check your knowledge Whether you’re new or experienced when it comes to...
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Report on Programmatic Guaranteed Deals
Elevate Your Campaigns with Programmatic BuyingEvaluate the effectiveness of your deal performance. ... ADX, ad exchange, Marketplace, Programmatic Guranteed, Programmatic, Authorized Buyers ... Reporting for programmatic deals is handled by Reporting. To generate...
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Understand Customer Lifetime Value
Drive Apps Growth with GoogleLearn how to assess the full value of each app customer. ... Measurement, Apps, Apps Metrics, app metrics, Measuring Apps, lifetime value ... Lifetime value (LTV) is one of the most powerful business key performance...
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Compare delivery methods
YouTube Music Rights Management Certification... Review your available methods Use the DDEX feed to deliver music content Follow delivery best practices Try it Check your knowledge Whether you have just a few – or a few thousand – music videos or assets, you can...
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Learn how to set up the appropriate Smart Bidding strategy for your campaign, apply best practices, and optimize the campaign once it’s running. ... smart bidding, display smart bidding, target cpa, cpa, cost per acquisition, target roas, return on ad spend, max conversions, maxmize conversions, ecpc, enhanced cpc, manual bidding, display...
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Learn how Google Ad Manager can help you gather first-party contextual data and improve performance for advertisers and buyers. ... key-values, ad units, Google Ad Manager, First-party data, contextual data, third-party data, Privacy-forward, Publisher First-party data ... Why invest in contextual data? Contextual tools available in Ad Manager...
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Master how data-driven attribution uses your conversion data to calculate the actual contribution of each ad interaction across the conversion path. Each data-driven model is specific to each advertiser. ... Attribution, Google Ads, Measurement, Google Analytics ... Let's review steps one through four in the data-driven attribution model. Steps...
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Use structured data files to perform bulk edits in Display & Video 360. ... line item editing, insertion order editing, campaign editing, line item setup, insertion order setup, campaign setup, bulk editing, Structured Data Files, SDF, automation, Display & Video 360 ... Answer this question correctly to mark the module complete.Which two of the...
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Learn how to set up the appropriate Smart Bidding strategy for your campaign, apply best practices, and optimize the campaign once it’s running. ... smart bidding, display smart bidding, target cpa, cpa, cost per acquisition, target roas, return on ad spend, max conversions, maxmize conversions, ecpc, enhanced cpc, manual bidding, display...
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Market Responsibly with First-Party Data
Advance and Execute Your Media Strategy with Display & Video 360One of the biggest drivers of digital maturity — and of marketing results — is the use of first-party data. Building and using first-party data effectively and respectfully are key imperatives for brands to move up...
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Understand Your App Campaign Results
Learn how to create and optimize Google App campaignsExplore how marketers analyze reporting and use measurement solutions to optimize App campaigns. ... Answer all “Show what you know” questions to mark this module complete.You're running an App campaign for OneStop,...
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Learn how Performance Max for Retail campaigns work and the benefits they offer. ... Learn how Smart Shopping campaigns work and what benefits they offer. ... performance max, performance max for retail, smart shopping campaigns, reach, max conversion value, upgrade to performance max, machine learning, automated ... How do Performance Max...
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Invest in Mobile Experience for Growth
Drive growth with mobile experienceLearn why a user’s journey across mobile web and apps matters to businesses. Explore the challenges and opportunities of creating a great mobile experience. ... mWeb, Growth, Apps, Mobile, Google Ads ... While mobile...
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Invest in Mobile Experience for Growth
Drive growth with mobile experienceLearn why a user’s journey across mobile web and apps matters to businesses. Explore the challenges and opportunities of creating a great mobile experience. ... mWeb, Growth, Apps, Mobile, Google Ads ... While mobile...
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Learn how to make the best audio ads creatives for your campaign and use our proprietary tools. ... Display & Video 360, Audio Mixer, Audio Ad Creatives Best Practices, DV360, Advertising in Audio, audio inventory, YouTube Audio, programmatic audio advertising, Cross Exchange Audio ads, Audio Ad Creatives, Ad Canvas ... The upload process for...
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Build Reports and Manage Brand Quality
Power Your Media Plan with Display & Video 360Learn how to build both instant and offline reporting, access metrics based on campaign needs, and manage brand suitability for your account within the Brand Controls page. ... Display & Video 360, DV360, digital...
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Build Reports and Manage Brand Quality
Display & Video 360 Certification ExamLearn how to build both instant and offline reporting, access metrics based on campaign needs, and manage brand suitability for your account within the Brand Controls page. ... Display & Video 360, DV360, digital...
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Successfully set up an in-app campaign in Display & Video 360. ... Open Measurement SDK, OM SDK, viewability, premium mobile inventory, pre-bid verification, brand safety, app-ads.txt, mobile marketing, mApp inventory, app inventory, in-app advertising, display & video 360, advertising in mobile apps, Advertising in Mobile Apps, Display & Video...
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Learn how treatment and control groups are measured and how to conduct an experiment. ... incrementality, methodology ... Incrementality is an active process that changes conditions to test a specific hypothesis. It also identifies the true causal impact of a particular ad strategy on consumer conversion behavior. To discover how many...
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Explore the Google Incrementality Toolbox
Understanding Incrementality ExperimentsLearn about the four incrementality tools Google offers and how they work. ... conversion lift, geo, brand lift, search lift ... Google offers four incrementality tools that can help you measure the effectiveness of...
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One of the biggest drivers of digital maturity — and of marketing results — is the use of first-party data. Building and using first-party data effectively and respectfully are key imperatives for brands to move up the digital marketing maturity curve. ... user trust, first-party data, digital marketing maturity framework, digital marketing...
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Learn how to assess the full value of each app customer. ... Measurement, Apps, Apps Metrics, app metrics, Measuring Apps, lifetime value ... Lifetime value (LTV) is one of the most powerful business key performance indicators (KPIs). It's also a great tool to plan for future growth and serves as a reminder of the ever-growing importance of user...