Master the fundamentals of using Google Display to deliver effective display advertising for your business. Learn more about campaigns that build awareness, influence consideration or drive action and how to get your ad in front of the audience you want to reach most. After completing this foundational Google Ads Display learning path, you'll be...
Search Results: %EB%A7%88%EC%82%B0%ED%99%8D%EB%93%B1%EA%B0%80%EC%88%9C%EC%9C%84%E3%80%90katalk%3AZA32%E3%80%91200%25%EB%B3%B4%EC%9E%A5 %EC%A0%84%EC%A7%80%EC%97%AD %EB%AA%A8%EB%91%90 %EC%B6%9C%EC%9E%A5%EA%B0%80%EB%8A%A5%EC%84%9C%EC%9A%B8%EC%B6%9C%EC%9E%A5%EC%95%88%EB%A7%88%2C%EC%84%9C%EC%9A%B8%EC%B6%9C%EC%9E%A5op%2C%EC%84%9C%EC%9A%B8%EC%B6%9C%EC%9E%A5%EC%B9%B4%ED%86%A1%2C%EC%84%9C%EC%9A%B8%ED%99%88%ED%83%80%EC%9D%B4%2C%EC%84%9C%EC%9A%B8%EC%B6%9C%EC%9E%A5%ED%9B%84%EB%B6%88
-
-
Google Marketing Platform offers a versatile solution for serving creative ad formats at scale that can reach the right person at the right moment with the right message, while allowing you to effectively collaborate with others and manage your creatives. After completing this intermediate learning path, you'll be able to: Identify immersive and...
-
Learn how to plan your first video campaign in Campaign Manager 360. ... Campaign Manager 360, CM360, Google Marketing Platform, GMP, digital marketing, ad campaign, ad serving, display campaigns, video campaign, websites ... Gather publisher specifications before building your campaign. It's important to make sure your video assets meet your...
-
Fundamentals of Video
Drive Advertising Revenue with Google Ad ManagerExplore terminology, formats, and the fundamentals of how a video ad is served in Ad Manager 360. ... Video line item, Video creative, Ad tag, Ad units, IMA SDK, VMAP, VPAID, VAST, Ad standards, Video, Google Ad...
-
Applying for Coach Certification
Certified Coach Curriculum... Artifacts for your Certified Coach Application Submission Certified Coach Benefits Certified Coach Application Requirements Are you ready to take the Certified Coach Final Assessment? In order to make sure that...
-
Engage Users with AI-Powered Creative
Foundations of AI-Powered Search Ads for StrategistsLearn how to serve highly relevant ads for each Search query through responsive search ads. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Responsive Search Ads, RSAs, RSA,...
-
Engage Users with AI-Powered Creative
Foundations of AI-Powered Search Ads for PractitionersLearn how to serve highly relevant ads for each Search query through responsive search ads. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Responsive Search Ads, RSAs, RSA,...
-
Choose effective references
YouTube Music Rights Management Certification... Always check your references Select acceptable references Exclude third-party content from references Look out for invalid references Resolve any reference overlaps Try it Check your knowledge Valid references,...
-
Protect Users and Advertisers on AdMob
Get Started with Google AdMobAdMob’s ad blocking controls help you deliver an ad experience that works for you, your advertisers and your users. Discover robust ad blocking tools, learn how to stay ‘policy-compliant,’ and ensure that both your...
-
Make deals with the Marketplace API
Authorized Buyers API BasicsThe Ad Exchange Marketplace offers a way to quickly and easily discover inventory opportunities and make deals programmatically with Ad Exchange publishers. ... programmatic, automation, efficiency, RTB ... The Ad...
-
Learn how Google Ad Manager can help you gather first-party contextual data and improve performance for advertisers and buyers. ... key-values, ad units, Google Ad Manager, First-party data, contextual data, third-party data, Privacy-forward, Publisher First-party data ... Why invest in contextual data? Contextual tools available in Ad Manager...
-
Gain Insights with Floodlight Variables
Build Your Campaign Strategy with Search Ads 360"Use custom Floodlight variables or purchase detail reporting in Search Ads 360 to report on nuanced conversion details, and gain a deeper insight into the way people are interacting with and converting through your...
-
Learn how to export your Ads Creative Studio ads, and publish them for your Google Marketing Platform campaigns. ... ads creative studio, ACS, video creative, youtube creative, video ads, video ad creative, create video, build video ads, creative basics, video creative basics, video creative essentials, creative essentials, video creative tools,...
-
Learn how Ads Creative Studio can help you achieve your marketing objectives and understand the right creative solutions for your marketing goals. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. ... Learn how Ads Creative Studio can help you achieve your...
-
Learn how to use AI-powered Shopping ads to drive sales. This learning path covers how Shopping ads work, how to set up and manage a Merchant Center account, and how to connect Shopping ads to marketing goals. Once you complete this foundational Google Ads learning path, you'll be able to: Explore the Shopping ads ecosystem. Understand the...
-
Make the most of Search Ads 360 capabilities to optimize the return on your advertising spend, use information about your business to provide reporting insights and automate campaign management, and incorporate social campaign measurement to consolidate your social campaigns. After completing this intermediate learning path, you'll be able to:...
-
Analyze and expand campaigns to identify conversion paths through custom channel groups using data-driven attribution models. Create automated channel groupings based on how you organize your Search campaigns to help optimize conversion paths. ... bid optimization, conversion path, channel grouping, custom channel grouping, automated channel...
-
"Run robust and insightful reports to help inform your bid strategy and workflow by using the integration points and share data between Search Ads 360 and Google Analytics. *This course provides background, instruction, and tips related to the updated versions of Search Ads 360 and Google Analytics (GA4)." ... search metric, paid search metric,...
-
Prioritize Marketing Objectives for Video Campaigns
Create and Manage Google Ads Video CampaignsDiscover how Google Ads Video solutions are aligned to your goals to drive performance across the consumer journey. ... consumer journey, marketing funnel, campaign goals, goals, action, consideration, awareness,...
-
Prioritize Marketing Objectives for Video Campaigns
Learn the Fundamentals of Google Ads Video CampaignsDiscover how Google Ads Video solutions are aligned to your goals to drive performance across the consumer journey. ... consumer journey, marketing funnel, campaign goals, goals, action, consideration, awareness,...
-
... Module 3: Local Campaigns/ Performance Max for store goals Local Campaigns migration to Performance Max for store goals The way people search for local stores and the frequency of their visits has changed dramatically in the last few years. In fact, 80% of shoppers visit the stores less often, but when they do, the purchase rate and shopping...
-
Build Creatives with Google Web Designer
Make Impactful Creatives with Google Web DesignerLearn the basics of building custom data-driven creatives (DDC) that work seamlessly with Ad Canvas in Display & Video 360, as well as how to customize Parallax, AMPHTML, and Responsive ads. ...
-
Learn Key Standards in the Video Ecosystem
Grow Your Monetization with Google Ad ManagerDiscover how recent and emerging industry standards address the complexities of the video ad ecosystem. Find out how Google Ad Manager works to seamlessly support video publishers by supporting and integrating with...