Master how data-driven attribution uses your conversion data to calculate the actual contribution of each ad interaction across the conversion path. Each data-driven model is specific to each advertiser. ... Attribution, Google Ads, Measurement, Google Analytics ... Let's review steps one through four in the data-driven attribution model. Steps...
Search Results: %ED%99%88%20%ED%83%80%EC%9D%B4%2020%EB%8C%80%E3%80%90KaKaoTalk:za31%E3%80%91%EB%B3%B4%EB%A0%B9%EC%B6%9C%EC%9E%A5%EC%95%88%EB%A7%88%E2%88%AB%E2%94%80%EC%8B%9C%EC%B6%9C%EC%9E%A5%EC%83%B5%EB%B3%B4%EB%A0%B9%EC%B6%9C%EC%9E%A5%EC%95%84%EA%B0%80%EC%94%A8%EB%B3%B4%EB%A0%B9%EC%BD%9C%E2%88%AB%EB%B3%B4%EB%A0%B9%EC%B6%9C%EC%9E%A5%EC%97%85%EC%86%8C%EB%B3%B4%EB%A0%B9%EC%B6%9C%EC%9E%A5%EB%A7%88%EC%82%AC%EC%A7%80%EB%B3%B4%EB%A0%B9%EB%AA%A8%ED%85%94%EC%B6%9C%EC%9E%A5%EB%B3%B4%EB%A0%B9%EC%B6%9C%EC%9E%A5%EC%83%B5
-
-
Use structured data files to perform bulk edits in Display & Video 360. ... line item editing, insertion order editing, campaign editing, line item setup, insertion order setup, campaign setup, bulk editing, Structured Data Files, SDF, automation, Display & Video 360 ... Answer this question correctly to mark the module complete.Which two of the...
-
Learn how to set up the appropriate Smart Bidding strategy for your campaign, apply best practices, and optimize the campaign once it’s running. ... smart bidding, display smart bidding, target cpa, cpa, cost per acquisition, target roas, return on ad spend, max conversions, maxmize conversions, ecpc, enhanced cpc, manual bidding, display...
-
Google Marketing Platform offers a versatile solution for serving creative ad formats at scale that can reach the right person at the right moment with the right message, while allowing you to effectively collaborate with others and manage your creatives. After completing this intermediate learning path, you'll be able to: Identify immersive and...
-
Make the most of Search Ads 360 capabilities to optimize the return on your advertising spend, use information about your business to provide reporting insights and automate campaign management, and incorporate social campaign measurement to consolidate your social campaigns. After completing this intermediate learning path, you'll be able to:...
-
Build on your foundational Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, Creatives, Optimization with Automated Bidding, Attribution models and mApp. After completing this intermediate learning path, you'll be able to: 1) Determine the appropriate deal strategy for a programmatic deal buys and implement...
-
Expand and deepen your understanding and usage of Google Ad Manager's features to achieve your business objectives and drive revenue growth. Ad Manager can help you optimize your monetization strategies, make more impactful decisions, and grow your digital advertising business. After completing this intermediate learning path, you’ll be able to:...
-
Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products and test specific predetermined criteria aligned with...