Welcome to the Privacy-forward Solutions for Publishers program. This collection of learning includes intermediate-level content to help you succeed in a privacy-forward world. Your learning journey consists of 12 moldules of content within the Build a First-Party Data Strategy with Google Ad Manager learning path. Complete each of the required...
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Discover Why Advertisers Choose YouTube
Create and Manage Google Ads Video Campaigns...YouTube helps brands reach consumers authentically and drive purchasing behavior YouTube offers ten monetization options to help support the creator economy YouTube is the top ad-supported streaming platform The...
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Discover Why Advertisers Choose YouTube
Learn the Fundamentals of Google Ads Video Campaigns...YouTube helps brands reach consumers authentically and drive purchasing behavior YouTube offers ten monetization options to help support the creator economy YouTube is the top ad-supported streaming platform The...
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Master how data-driven attribution uses your conversion data to calculate the actual contribution of each ad interaction across the conversion path. Each data-driven model is specific to each advertiser. ... Attribution, Google Ads, Measurement, Google Analytics ... Let's review steps one through four in the data-driven attribution model. Steps...
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Plan TV with YouTube in Reach Planner
Plan Google Video Campaigns with Reach PlannerReach Planner includes third-party data around linear TV viewership in select regions to help users achieve a single plan across screens. Planning across TV and YouTube to expand reach is one of many powerful options...
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Waze’s ad formats can help you capture attention and prompt action during relevant in-car moments. In this section you’ll learn how our formats are designed to influence navigation behaviors and drive impact. ... Stand Out From the Crowd Navigation Behaviors: Formats That Matter Join Your Consumers on the Ride Offer Awareness Call to Actions &...
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Learn the role Campaign Manager 360 plays within the Google Marketing Platform suite of products. Understand how different types of organizations use Campaign Manager 360 to traffic and manage creatives and run ad campaigns. ... Campaign Manager 360, CM360, Google Marketing Platform, GMP, digital marketing, Ad Serving ... Campaign Manager 360 is...
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Discover how Google Ads Video solutions are aligned to your goals to drive performance across the consumer journey. ... consumer journey, marketing funnel, campaign goals, goals, action, consideration, awareness, campaigns, customer journey, marketing objectives, google ads, video, YouTube ... Align your Video campaign strategy to your...
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Programmatic Guaranteed gives you the ability to include or exclude audience lists, like Google Audiences, on Programmatic Guaranteed deals with Ad Manager publishers. Learn how to determine which audience lists to use, and how to use them in your deals. ... third party, first-party, google affinity, reach, negotiate, deals, programmatic...
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Introduction to using Google Workspace for Education in the classroom
Basic use of Google Workspace for Education Fundamentals...with technology Think beyond the textbook Create safe, responsible digital citizens Build your learning network Tools for the Classroom Google tools for collaboration Google tools for connecting Google tools for...
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Welcome to the Certified Coach Program
Certified Coach Curriculum... Preparing to Apply for Certification What is the Certified Coach Program? Make It Stick Certified Coach Curriculum Orientation Support from Recommended Partners Building your Coaching Toolkit Completing the...
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Assign Work More Easily
Fundamentals Training... Ways to Assign Work Ease the Assignment Process Smarter Assignments for All See What Other Educators Said Lesson Check Expected Lesson Time: 20 minutes UNIT 7: BRING STUDENT WORK ONLINE Now let's do a quick check...
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Use the Audience Explorer and Traffic explorer tools to help you analyze your first-party audience segments and inventory within Google Ad Manager. Develop enhanced inventory narratives to show the value of your first-party data and drive more revenue. ... Audience, Audience solutions, Identifier, Segments, Audience Segments, First-party,...
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...frequency management, execute, deals, programmatic guaranteed, programmatic, DV360, Display & Video 360 ... Use case scenario A global manufacturer and marketer of consumer goods wanted greater penetration in a national market. They decided to partner with a trusted national news outlet’s inventory with regularity and build greater...
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Learn how to serve highly relevant ads for each Search query through responsive search ads. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Responsive Search Ads, RSAs, RSA, Creative, Creative Excellence, Assets, Image Assets, Sitelink Assets, Business Information, Logo, Relevance, AI-Powered Creative,...
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Welcome to the Advanced Omnichannel Certificate program. Become a certified expert by completing advanced training modules created by our product experts. The certifications are designed to help you stay ahead of the curve with the latest product techniques and best practices on our Omnichannel product suite. By completing a training module,...
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Learn how to set up an Authorized Buyers account and adhere to the Authorized Buyer program policies. Understand how to meet a client’s campaign requirements with the appropriate deal type and ad format. After completing this foundational Authorized Buyers learning path, you'll be able to: 1) Set up Authorized Buyer Program parent and child...
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"Use custom Floodlight variables or purchase detail reporting in Search Ads 360 to report on nuanced conversion details, and gain a deeper insight into the way people are interacting with and converting through your ads. *This course provides background, instruction, and tips related to the updated version of Search Ads 360." ... conversion...
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Navigate the Google Ads interface and Google Analytics to measure the full value of Display. After completing this foundational Google Display ads learning path, you'll be able to: Summarize the importance of analyzing both click-through and view-through conversion performance in your Display campaign's results Choose what ad interactions to...
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Linda owns a guesthouse and has a website where customers can book and pay for rooms in advance. Linda uses SEM to create targeted ads for her rooms. She’s now looking at the analytics data for the different ad campaigns she runs. Take a look at the analytics data for the three campaigns. Which one campaign is performing least well?
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...for Education tools can be used in the classroom. ... Get started with technology Think beyond the textbook Create safe, responsible digital citizens Build your learning network Tools for the Classroom Google tools for collaboration Google tools for connecting Google tools for knowledge and access 21st century skills When you have a question...
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Linda owns a guesthouse and has a website where customers can book and pay for rooms in advance. Linda uses SEM to create targeted ads for her rooms. She’s now looking at the analytics data for the different ad campaigns she runs. Take a look at the analytics data for the three campaigns. Select as TRUE the campaign that is performing least...