Learn why YouTube is a powerful platform for advertisers aiming to acheive awareness, consideration, and action goals. ... action, goals, campaign goals, marketing funnel, consumer journey, YouTube, Why YouTube, YouTube Story, video, google ads, marketing objectives, customer journey, campaigns, awareness, consideration ... YouTube helps brands...
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Boost Performance with Optimization Score
Increase awareness with Google AdsUse optimization score to maximize the potential of your advertising strategy. The tool provides recommendations right in Google Ads, making it easy to increase campaign performance and reach the right people in...
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Set Optimal Bid and Budget for App Campaigns
Drive Apps Growth with GoogleLearn how to set appropriate campaign bidding and budgets, and adopt best practices for optimization. ... apps, app campaigns, apps best practices, app installs, app bids, app budgets ... Troubleshooting common issues...
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Discover Google's ABCDs of Effective Creative
Create Effective Ads for Video CampaignsLearn how to make effective video ads using Google's ABCDs of effective creative. ... video creative, youtube creative, video ads, video ad creative, create video, build video ads, creative basics, video creative...
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Discover Google's ABCDs of Effective Creative
Create and Manage Google Ads Video CampaignsLearn how to make effective video ads using Google's ABCDs of effective creative. ... video creative, youtube creative, video ads, video ad creative, create video, build video ads, creative basics, video creative...
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Discover Google's ABCDs of Effective Creative
Learn the Fundamentals of Google Ads Video CampaignsLearn how to make effective video ads using Google's ABCDs of effective creative. ... video creative, youtube creative, video ads, video ad creative, create video, build video ads, creative basics, video creative...
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Discover Google's ABCDs of Effective Creative
Create Effective Ads for Google Marketing Platform CampaignsLearn how to make effective video ads using Google's ABCDs of effective creative. ... video creative, youtube creative, video ads, video ad creative, create video, build video ads, creative basics, video creative...
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Navigate the Connected TV Landscape
Advance and Execute Your Media Strategy with Display & Video 360Examine important TV industry trends that can affect your business. Get started with planning a successful strategy for a connected TV campaign. ... IFAs, identifiers for advertising, privacy first approach, YouTube,...
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Assert ownership through assets
YouTube Content OwnershipBefore you can earn money on YouTube, you need to set up assets to represent your intellectual property and territorial rights. ... Introduction Make the most of your assets Make the most of your assets New Article...
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Learn how to make effective video ads using Google's ABCDs of effective creative. ... video creative, youtube creative, video ads, video ad creative, create video, build video ads, creative basics, video creative basics, video creative essentials, creative essentials, ABCDs ... Have you ever been asked about the impact of the ABCDs creative...
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Learn how to set appropriate campaign bidding and budgets, and adopt best practices for optimization. ... apps, app campaigns, apps best practices, app installs, app bids, app budgets ... Troubleshooting common issues Align with the goals to identify the right app campaign solutions Now that you're familiar with the different types of bidding,...
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Understand the Apps Ecosystem
Learn how to create and optimize Google App campaignsExplore key trends about app behavior and usage across different types of businesses. Learn how app promotion helps with discovery and engagement. ... Customers expect to connect with their favorite brands and...
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Create a World to Explore with Students
Advanced Training... Connect Learning to Location Bringing Literature to Life Expected Lesson Time: 25 minutes UNIT 8: TEACH BEYOND THE FOUR WALLS OF YOUR CLASSROOM Lesson Check See What Other Educators Said Across the Curriculum Your...
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Module 3: Local Campaigns/ Performance Max for store goals
Advanced Omnichannel Certificate... Module 3: Local Campaigns/ Performance Max for store goals Local Campaigns migration to Performance Max for store goals The way people search for local stores and the frequency of their visits has changed...
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Get to Know Consideration Video Ad Formats
Create and Manage Google Ads Video CampaignsDiscover the Video ad formats that are best suited for consideration goals, as well as tips for implementing them. ... YouTube, video, consideration, Google Ads, campaign setup, video campaigns, marketing objectives,...
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Get to Know Consideration Video Ad Formats
Learn the Fundamentals of Google Ads Video CampaignsDiscover the Video ad formats that are best suited for consideration goals, as well as tips for implementing them. ... YouTube, video, consideration, Google Ads, campaign setup, video campaigns, marketing objectives,...
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Be Prepared for Common Questions
Certified Trainer Course... Know Your Stuff Expected Lesson Time: 20 minutes UNIT 7: DEEPEN YOUR KNOWLEDGE OF GOOGLE FOR EDUCATION Lesson Check FAQs Anticipating Questions Now let's do a quick check to make sure you got this lesson (and that...
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Write an original prompt and evaluate its output
Generative AI for Educators... This lesson provides an opportunity to practice what you know about effective prompt-writing. You will plan an input for the AI tool of your choice using prompt engineering concepts, evaluate the output, and...
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Examine important TV industry trends that can affect your business. Get started with planning a successful strategy for a connected TV campaign. ... IFAs, identifiers for advertising, privacy first approach, YouTube, CTV, Connected TV, Display & Video 360 ... The TV and video industry uses specific terms, like traditional/linear TV, OTT, and...
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Improve online sales with Google Ads
Increase awareness with Google AdsDiscover the tools and strategies to improve online sales by maximizing performance for your clients. ... Improve online sales with Google Ads : Google Skip to main content This site uses cookies to provide you...
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Discover the Value of Google Analytics for Firebase
Drive Apps Growth with GoogleLearn the value of GA4F to your app business, the exclusive benefits and features unlocked by adopting GA4F SDK, and how to implement GA4F at a high level. ... Measurement, Apps, Apps Metrics, app metrics, Measuring...
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Begin with App Campaign Settings
Learn how to create and optimize Google App campaignsReady to start building a campaign in Google Ads? Begin by setting campaign-level settings that will guide the campaign. ... In this scenario, focusing on install volume means that the campaign will optimize for as...
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Engage your Audience with Interactive Activities
Certified Trainer Course... Lesson Check Expected Lesson Time: 20 minutes Get Them Involved Engagement Strategies UNIT 5: FACILITATE WITH PROFESSIONALISM Now let's do a quick check to make sure you got this lesson (and that we give you...