Lee is currently trying to promote a free eBook download on his website. He has spent time creating compelling emails and posting updates on his social media accounts. He decides to use data to work out if actionable insights can improve the success of his non-paid promotional efforts. Here are the highlights of the data that was gathered: - 75%...
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Know Video Ad Formats
Increase awareness with Google AdsDiscover the YouTube and Google Video portfolio of ad formats, and find out how they’re aligned to meet your marketing objectives. ... Outstream, Google Video Partners, CPD, Standard Reserve, Masthead, Non-Skippable...
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Drive Action with Video Bidding Solutions
Create and Manage Google Ads Video CampaignsUncover the Video bidding solutions that are aligned to action goals and how to implement them in Google Ads. ... YouTube, video, action, Google Ads, Video Action Campaign, campaign setup, video campaigns, marketing...
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Drive Action with Video Bidding Solutions
Learn the Fundamentals of Google Ads Video CampaignsUncover the Video bidding solutions that are aligned to action goals and how to implement them in Google Ads. ... YouTube, video, action, Google Ads, Video Action Campaign, campaign setup, video campaigns, marketing...
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Tackle Global Issues with Your Plan, Your Planet
Advanced Training... Choose the Tools to Personalize Your Lesson Think Global, Act Local Big Change Starts Small Expected Lesson Time: 20 minutes Get Started Now Lesson Check UNIT 8: TEACH BEYOND THE FOUR WALLS OF YOUR CLASSROOM Now...
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Explore the Multiplex creative ad format. Learn how to configure and enable Multiplex ad trafficking in Google Ad Manager. Verify and troubleshoot Multiplex ads delivery. ... Discover the new Multiplex creative format, including how it brings increased monetization potential and how to configure and enable Multiplex ad trafficking in Google Ad...
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Use Optimized Targeting with Display & Video 360
Build Your Media Strategy with Display & Video 360Use Optimized Targeting to expand your audience to meet your campaign goals. ... Display & Video 360, DV360, audiences, audience signals, first-party audiences, new digital advertising audiences, optimized targeting,...
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Use Optimized Targeting with Display & Video 360
Display & Video 360 Certification ExamUse Optimized Targeting to expand your audience to meet your campaign goals. ... Display & Video 360, DV360, audiences, audience signals, first-party audiences, new digital advertising audiences, optimized targeting,...
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Learn how to set appropriate campaign bidding and budgets, and adopt best practices for optimization. ... apps, app campaigns, apps best practices, app installs, app bids, app budgets ... Troubleshooting common issues Align with the goals to identify the right app campaign solutions Now that you're familiar with the different types of bidding,...
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Supercharge Task Automation with Add-ons and Apps Scripts
Advanced Training... UNIT 3: USE ADVANCED FEATURES TO OPTIMIZE WORKFLOW Do More with Google Workspace Getting Started with Add-ons Lesson Check See What Other Educators Said Easing the Assessment Process Expected Lesson Time: 20...
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Create Video Campaigns for Awareness
Create and Manage Google Ads Video CampaignsGet started with creating Video campaigns for awareness goals. ... marketing objectives, video campaigns, campaign setup, Google Ads, awareness, video, YouTube ... Select the option that best describes your learning...
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Create Video Campaigns for Awareness
Learn the Fundamentals of Google Ads Video CampaignsGet started with creating Video campaigns for awareness goals. ... marketing objectives, video campaigns, campaign setup, Google Ads, awareness, video, YouTube ... Select the option that best describes your learning...
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Create the Optimal Viewing Experience
Fundamentals Training... Expected Lesson Time: 20 minutes See What Other Educators Said YouTube Optimization Features Lesson Check YOUR Optimal Viewing Experience The Flexibility of YouTube UNIT 11: CAPTIVATE YOUR CLASS WITH VIDEO Now...
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Use Chrome to Explore the Web with Your Class
Fundamentals Training... Lesson Check So Much More than Average See What Other Educators Said UNIT 9: TEACH STUDENTS ONLINE SKILLS What Does This Mean for My Class? Expected Lesson Time: 20 minutes Fast, Streamlined, and Secured Now let's...
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Getting Started with Your Chromebooks
Chromebook Training... Just Open the Chromebook and… Starting on the Right Track See What Other Educators Said Lesson Check Welcome to Chromebooks! UNIT 1: CHROMEBOOKS ACROSS ADMINISTRATION AND CLASSROOM Expected Lesson Time: 20 minutes...
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Measure Student Progress
Fundamentals Training... Using Google Sheets & Forms to Measure Progress Collecting Different Types of Student Data Expected Lesson Time: 20 minutes See What Other Educators Said UNIT 8: MEASURE, UNDERSTAND, AND SHARE STUDENT GROWTH...
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Module 1: Local Inventory Ads
Advanced Omnichannel Certificate... Module 1: Local Inventory Ads Section 1: The ‘Why’ and ‘What’ of Local Inventory Ads Section 2: LIA Introduction Section 3: LIA Optimization Section 4: LIA Reporting Local Inventory Ads lets you show products and...
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More Ways to Use Technology to Facilitate Student Groups
Fundamentals Training... Lesson Check Managing Group Work in the Classroom UNIT 12: FACILITATE GROUP WORK See What Other Educators Said Collaboration Is the Key Getting Group Work Done Expected Lesson Time: 20 minutes Now let's do a quick...
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Help Students Shape Their Own School Experiences
Advanced Training... Inspiring Change UNIT 10: GIVE STUDENTS A VOICE See What Other Educators Said Students Making Change at Their School Expected Lesson Time: 20 minutes Giving Students Control Lesson Check Now let's do a quick check...
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Maximizing Student Learning
Support English Language Learners... Give Confidence in High Stakes Moments Effective Assessment Practices Maximizing Student Learning Putting it into Practice: Instructional Practices that Work Paraeducator Training in Google Tools Google Meet with...
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Creating and Curating Online Resources
Advanced Training... Sharing Beyond Your Classroom Expected Lesson Time: 20 minutes Connecting with Colleagues Professional Development on Your Time See What Other Educators Said Lesson Check UNIT 1: PROMOTE AND MODEL THE EFFECTIVE...
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Kick-start Environmental Problem Solving with Your Plan, Your Planet
Fundamentals Training... Expected Lesson Time: 20 minutes Engage Students with Interactive Explorations Integrate Your Plan, Your Planet into Your Lesson Provide an Interactive Learning Opportunity Lesson Check UNIT 10: BUILD INTERACTIVE...