One of the biggest drivers of digital maturity — and of marketing results — is the use of first-party data. Building and using first-party data effectively and respectfully are key imperatives for brands to move up the digital marketing maturity curve. ... user trust, first-party data, digital marketing maturity framework, digital marketing...
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Waze’s ad formats can help you capture attention and prompt action during relevant in-car moments. In this section you’ll learn how our formats are designed to influence navigation behaviors and drive impact. ... Stand Out From the Crowd Navigation Behaviors: Formats That Matter Join Your Consumers on the Ride Offer Awareness Call to Actions &...
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Create Video Campaigns for Action
Learn the Fundamentals of Google Ads Video CampaignsGet started with creating Video campaigns for action goals. ... YouTube, video, action, Google Ads, campaign setup, video campaigns, marketing objectives, Video Action Campaign ... Select the option that best...
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Create Video Campaigns for Action
Create and Manage Google Ads Video CampaignsGet started with creating Video campaigns for action goals. ... YouTube, video, action, Google Ads, campaign setup, video campaigns, marketing objectives, Video Action Campaign ... Select the option that best...
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Get started with creating Video campaigns for action goals. ... YouTube, video, action, Google Ads, campaign setup, video campaigns, marketing objectives, Video Action Campaign ... Select the option that best describes your learning goal to receive a more personalized experience.Select Strategist if you need to understand Google's solutions but...
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...and features of Search Ads 360 Identify available tools to help measure a Search Ads 360 campaignDifferentiate Search Ads 360 bid strategies based on campaign goals Illustrate the key benefits of the new Search Ads 360 experience ... Google Marketing Platform, GMP, External, Platforms, 2020, Skillshop, Search Ads 360, SA360, bid strategy,...
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Distance Learning without Internet access
Distance Learning For EducatorsInternet access is becoming easier and easier to obtain but this does not guarantee that everyone taking part in a distance learning course has reliable internet access all of the time. This module will explore how to...
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Internet access is becoming easier and easier to obtain but this does not guarantee that everyone taking part in a distance learning course has reliable internet access all of the time. This module will explore how to support users offline. ... Sharing recordings for make-up work Access for those without consistent internet access Lesson Check...
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Prioritize Marketing Objectives for Video Campaigns
Create and Manage Google Ads Video CampaignsDiscover how Google Ads Video solutions are aligned to your goals to drive performance across the consumer journey. ... consumer journey, marketing funnel, campaign goals, goals, action, consideration, awareness,...
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Prioritize Marketing Objectives for Video Campaigns
Learn the Fundamentals of Google Ads Video CampaignsDiscover how Google Ads Video solutions are aligned to your goals to drive performance across the consumer journey. ... consumer journey, marketing funnel, campaign goals, goals, action, consideration, awareness,...
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See How Attribution Works with Other Tools
Measure the Full Value with AttributionExplore how data-driven attribution can help you successively optimize campaign activities, improving performance for multichannel bidding. ... Attribution, Google Ads, Measurement, Google Analytics ... Answer this...
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Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned...
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Discover how Google Ads Video solutions are aligned to your goals to drive performance across the consumer journey. ... consumer journey, marketing funnel, campaign goals, goals, action, consideration, awareness, campaigns, customer journey, marketing objectives, google ads, video, YouTube ... Align your Video campaign strategy to your...
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Explore how data-driven attribution can help you successively optimize campaign activities, improving performance for multichannel bidding. ... Attribution, Google Ads, Measurement, Google Analytics ... Answer this question correctly to mark the module complete.What's an advantage of using data-driven attribution combined with Smart Bidding?...
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Discover Why Users and Creators Choose YouTube
Learn the Fundamentals of Google Ads Video Campaigns...lives. Users say that YouTube is the No. 1 platform they would miss most if it went away, according to a 2020 global video study by Talk Shoppe.These users span all generations. While Gen X and baby boomer viewers...
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Discover Why Users and Creators Choose YouTube
Create and Manage Google Ads Video Campaigns...lives. Users say that YouTube is the No. 1 platform they would miss most if it went away, according to a 2020 global video study by Talk Shoppe.These users span all generations. While Gen X and baby boomer viewers...
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Report on Your Guaranteed Campaigns
Optimize Google Ad Manager to Meet Objectives...at each line item and the key performance indicators the campaign will be evaluated against. Time period: September 2020 Goal quantity: 500,000 impressionsTargeting:Ad units: news, politicsKey values: pos = top...
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What is Creativity?
Inspire Creativity through Learner Engagement..."About - Project Zero - Harvard University." http://www.pz.harvard.edu/who-we-are/about. Accessed 31 Jul. 2020. “To be creative means to be in love with life. You can be creative only if you love life enough that...
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Grow your business by optimizing user experience after the click on mobile sites and apps. Learn ways to set up a user-focused organization and best practices to make the mobile experience fast, seamless, and personalized. After completing this foundational mobile learning path, you’ll be able to: Understand how user experience on mobile impacts...
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Grow your business by optimizing user experience after the click on mobile sites and apps. Learn ways to set up a user-focused organization and best practices to make the mobile experience fast, seamless, and personalized. After completing this foundational mobile learning path, you’ll be able to: Understand how user experience on mobile impacts...
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Plan Action and Full Funnel with Reach Planner
Plan Google Video Campaigns with Reach Planner...Media, and was 1.9x more effective in driving Full Funnel brand metrics than TV. (EU excluding GB, 2020-2022)On average, YouTube advertisers using a full funnel strategy experienced 234% unique reach across Brand...
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Deliver a Seamless Mobile User Journey
Drive growth with mobile experience...on design and performance optimization improved marketing effectiveness by as much as 26%, according to a 2020 BCG study. Rakuten Ichiba, a Japanese eCommerce company, found that enabling deep linking helped its...
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Deliver a Seamless Mobile User Journey
Drive growth with mobile experience...on design and performance optimization improved marketing effectiveness by as much as 26%, according to a 2020 BCG study. Rakuten Ichiba, a Japanese eCommerce company, found that enabling deep linking helped its...