Discover how to set conversion values to achieve online sales marketing objectives with a single Performance Max campaign. ... performance max, performance, pmax, perfmax, automated campaigns, automation, marketing goals, marketing objectives, online sales, grow online ... Select your objective. Using conversion value rules, specify what...
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Discover how recent and emerging industry standards address the complexities of the video ad ecosystem. Find out how Google Ad Manager works to seamlessly support video publishers by supporting and integrating with these standards. ... User agents, Programmatic Access Library, Viewability, Google Interactive Media Ads SDK, video industry, Video...
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Google Marketing Platform brings together Google solutions to help you reach your digital marketing goals. Discover how this useful program can help you manage your campaign from end to end. ... Google Marketing Platform, GMP ... About Google Marketing Platform ,Google Marketing Platform ... Let's take a look at how the marketing department at...
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Decide how to choose the appropriate campaign type for your marketing objectives. ... shopping ads, shopping campaigns, standard shopping, smart shopping campaigns, automation, troas, enhanced cpc, max conversion value, maximize clicks, manual max cpc, sales, leads, website traffic, product data, product groups, bid strategy, no keywords,...
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Discover Google Ads' bidding strategies and how to select the best one for your marketing objectives. ... smart bidding, automated bidding, bidding strategies, awareness-based, consideration-focused, conversion-focused, value-based ... Hiroko is the digital marketing manager at Your Adventure, which sells bicycles and cycling gear both online...
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Boost your visualized learning experience in the classroom through Google tools. ... Promote student choice Knowledge check Apply digital tools in your classroom Facilitate project-based learning Reflect on what you have learned By the end of the lesson, you’ll be able to: Now it's your turn to try out creating a new copy of a document and...
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Discover App Campaigns for Engagement
Drive Apps Growth with GoogleLearn the value proposition of app campaigns for engagement and the prerequisites for running this type of app campaign. ... ACe, app campaigns for engagement, app campaigns for re-engagement, Firebase ... Re-engaging...
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Create a Performance Max Campaign
Achieve Your Goals with Performance MaxLearn how to create Performance Max campaigns and follow campaign creation best practices to help drive more conversions and achieve marketing objectives. ... performance max, performance, pmax, perfmax, automated...
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Create a Performance Max Campaign
AI-Powered Performance Ads CertificationLearn how to create Performance Max campaigns and follow campaign creation best practices to help drive more conversions and achieve marketing objectives. ... performance max, performance, pmax, perfmax, automated...
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Create a Performance Max Campaign
Foundations of AI-Powered Performance AdsLearn how to create Performance Max campaigns and follow campaign creation best practices to help drive more conversions and achieve marketing objectives. ... performance max, performance, pmax, perfmax, automated...
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Starting the Programmatic Guaranteed Negotiation Process
Optimize Google Ad Manager to Meet ObjectivesCreate and send Programmatic Guaranteed deals proposals. ... Proposals, Negotiaton, Deals, Ad Manager, Programmatic Guaranteed ... Proposal line items have unique IDs that are not visible to buyers! When sharing IDs...
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Include Social Emotional Learning (SEL) in your design
Distance Learning For EducatorsSubtle connections are made during in-person learning scenarios. In this module we will look at creating a learning environment that allows you as the educator to remain aware of barriers to learning and maintain...
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Discover the real truth about data-driven attribution and how customers have benefited, making data-driven attribution an easy decision for you. ... Attribution, Google Ads, Measurement, Google Analytics ... Resources Knowing the facts and learning how others have benefited can make choosing data-driven attribution an easy decision. In this...
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Understand the health of your strategy with Search Ads 360 bid strategies reporting and performance measurement, so you can assess the strategy's performance and make adjustments as necessary. *This course provides background, instruction, and tips related to the updated versions of Search Ads 360 and Google Analytics (GA4). ... bid strategy...
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Get to Know Incrementality Experiments
Understanding Incrementality ExperimentsLearn the importance of experimentation, the benefits of incrementality experiments and when to use them. ... incrementality, experiment, attribution, MMM ... Best-in-class approach to performance measurement Changes...
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Get familiar with music copyright
YouTube Music Rights Management Certification... Navigate the digital rights landscape Confirm what copyright protects How is copyright law applied on YouTube? Differentiate other legal protections Try it Check your knowledge YouTube offers tools that help you...
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Unlock the Power of Performance Max
Launch Your AI-Powered Shopping AdsLearn how Performance Max for Retail campaigns work and the benefits they offer. ... Learn how Smart Shopping campaigns work and what benefits they offer. ... performance max, performance max for retail, smart...
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Unlock the Power of Performance Max
Discover How AI-Powered Shopping Ads WorkLearn how Performance Max for Retail campaigns work and the benefits they offer. ... Learn how Smart Shopping campaigns work and what benefits they offer. ... performance max, performance max for retail, smart...
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Understand Shopping Ad Policy Violations
Discover How AI-Powered Shopping Ads WorkDescribe the types of Shopping ad policy violations and how to prioritize resolutions. ... policy enforcement, feed processing, data quality, request a review, shopping requirements, account warnings, item level...
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Submit a Product Feed in Merchant Center
Discover How AI-Powered Shopping Ads WorkLearn the different ways to add, update, and maintain products in Merchant Center. ... merchant center, uploading products, add products, feed schedule, website crawl, content api, google sheets, scheduled fetch ...