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Understand the importance of Google’s cross-channel AI solutions and learn how to create and optimize these campaigns to achieve business goals. By earning the AI-Powered Performance Ads Certification, Google recognizes your ability to: Describe the importance of AI throughout Google Ads campaigns. Prepare an AI automation strategy that aligns...
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Understand the importance of Google’s cross-channel AI solutions and learn how to create and optimize these campaigns to achieve business goals. After completing this foundational Google Ads learning path, you'll be able to: Describe the importance of AI throughout Google Ads campaigns. Prepare an AI automation strategy that aligns to your...
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Learn how to use AI-powered Shopping ads to drive sales. This learning path covers how Shopping ads work, how to set up and manage a Merchant Center account, and how to connect Shopping ads to marketing goals. Once you complete this foundational Google Ads learning path, you'll be able to: Explore the Shopping ads ecosystem. Understand the...
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Master the essentials of Google Ad Manager and manage your inventory. Learn how to get started, create inventory, set up ad campaigns, and manage creatives with Google Ad Manager. After completing this foundational Ad Manager learning path, you'll be able to:1) Set up an Ad Manager Network.2) Create inventory, ad campaigns, and creatives in Ad...
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Identify valuable best practices for AI-powered Search campaign optimization, then apply them to your campaigns. Evaluate your campaign results and increase performance for your business. This learning path is for both strategists and practitioners. It's a good fit for you if you need to understand Google's solutions and get guidance on...
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Learn how to use AI-powered Shopping ads to drive sales. This learning path covers how Shopping ads work, how to set up and manage a Merchant Center account, and how to connect Shopping ads to marketing goals. Once you complete this foundational Google Ads learning path, you'll be able to: Explore the Shopping ads ecosystem. Understand the...
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How can improving your campaign benefit your business? Harness Search campaign optimization best practices to unlock new potential. After completing this intermediate Google Ads Search learning path, you'll be able to: - Determine the Google Ads marketing metrics that align to your marketing objectives - Describe optimization strategies for...
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Discover how AI-powered Search ads can help advertisers reach the right customer with the right ad. Learn best practices for keyword and bidding strategies, and boost campaign performance to reach your marketing goals. This strategist learning path is designed to help you if you need to understand Google's solutions but not the details on how to...
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Understand how advertisers can create and optimize AI-powered Search ads to achieve marketing goals, focusing on broad match, responsive search ads, and value-based bidding. This practitioner learning path is a good fit for you if you need to understand Google's solutions and receive guidance for implementing them in Google Ads. To find other...
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Learn the fundamentals of Search Ads 360 to create, measure, and optimize campaigns that meet your digital marketing needs. After completing this foundational Search Ads 360 learning path, you'll be able to: Recall the value and products that make up Google Marketing Platform Understand the value and features of Search Ads 360 Identify available...
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With an ongoing focus on user privacy, regulations and platforms are making changes to the way that cookies are collected and used. For marketers, this may leave a gap in our understanding of the customer journey. Google has and continues to develop solutions to better support marketers during these changes while respecting user privacy. Below...
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Expand and deepen your understanding and usage of Google Ad Manager's features to achieve your business objectives and drive revenue growth. Ad Manager can help you optimize your monetization strategies, make more impactful decisions, and grow your digital advertising business. After completing this intermediate learning path, you’ll be able to:...
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Make the most of Search Ads 360 capabilities to optimize the return on your advertising spend, use information about your business to provide reporting insights and automate campaign management, and incorporate social campaign measurement to consolidate your social campaigns. After completing this intermediate learning path, you'll be able to:...