In this lesson you'll learn how to manage remote devices and enforce security requirements from the Google Admin console. ... Additional Resources Secure institution-owned devices Reflect on what you have learned Knowledge check Secure device endpoints by enabling advanced mobile management in Google Workspace for Education Android device...
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Grow offline sales with Performance Max for store goals, and follow best practices to make the most of your campaign. ... performance max, performance, pmax, perfmax, automated campaigns, automation, marketing goals, marketing objectives, offline sales, grow offline, store sales ... Looking to increase store visits or in-store sales? Performance...
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Learn to explain the components of Quality Score. ... dynamic search ads, dsa, dynamic search, autotargeting, dynamic search implementation, dsa best practices, search automation, dsa targeting, dynamic search ads targeting ... We hope you had an enriching experience. Rate the content above, and share what you found helpful or what you think...
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... Module 1: Local Inventory Ads Section 1: The ‘Why’ and ‘What’ of Local Inventory Ads Section 2: LIA Introduction Section 3: LIA Optimization Section 4: LIA Reporting Local Inventory Ads lets you show products and store information to shoppers who are nearby and searching on Google. Their primary purpose is to drive consumers to your...
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Familiarize yourself with the Search Ads 360 performance dashboard and other helpful reporting tools. ... Search Ads 360 ... You're preparing for your first post-launch meeting with your customer. You need to illustrate cross-product campaign performance in a visual and shareable format, but your client doesn't have direct access to the data....
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"Use custom Floodlight variables or purchase detail reporting in Search Ads 360 to report on nuanced conversion details, and gain a deeper insight into the way people are interacting with and converting through your ads. *This course provides background, instruction, and tips related to the updated version of Search Ads 360." ... conversion...
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"Run robust and insightful reports to help inform your bid strategy and workflow by using the integration points and share data between Search Ads 360 and Google Analytics. *This course provides background, instruction, and tips related to the updated versions of Search Ads 360 and Google Analytics (GA4)." ... search metric, paid search metric,...
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Use Google Ads reporting and insights to bring transparency to automation. ... insights, reportings, insights page, reporting, automation insights, transparency ... Google Ads provides a variety of tools to help inform a marketing strategy and achieve business goals. Overview of Google’s AI powered insights The Recommendations page is dedicated...
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... Module 3: Local Campaigns/ Performance Max for store goals Local Campaigns migration to Performance Max for store goals The way people search for local stores and the frequency of their visits has changed dramatically in the last few years. In fact, 80% of shoppers visit the stores less often, but when they do, the purchase rate and shopping...
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Examine attribution reporting in Google Analytics 4, Google Analytics 4 conversion exports to Google Ads, and conversion modeling in Google Analytics 4. ... Attribution, Google Ads, Measurement, Google Analytics ... Answer this question correctly to mark the module complete.In Google Analytics 4, what section allows you to view attribution...
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Explore Campaign Manager 360's metrics for measuring and reporting out on your campaigns. ... Campaign Manager 360, CM360, Google Marketing Platform, GMP, digital marketing, ad campaign, ad serving, reporting, campaign performance, measure, report ... The Summary tab is where you access campaign data in a flexible way.The dashboard is...
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Dive deeper into the technical and organization factors that are a part of leveling up your digital marketing maturity. Develop your roadmap to moving your stage of digital maturity forward and get an overview of what progression looks like. ... six enablers, marketing enablers, multi-moment, multimoment, connected, emerging, nascent, digital...
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Recognize the most appropriate audience solutions for action goals, and apply implementation tips for optimal performance. ... YouTube, video, action, Google Ads, Video Action Campaign, campaign setup, video campaigns, marketing objectives ... Select the option that best describes your learning goal to receive a more personalized...
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Learn the role that Search Ads 360 plays within the Google Marketing Platform suite of products. Explore the Search Ads 360 features available to you and learn how to navigate between each platform. ... Search Ads 360 ... Search Ads 360 integrates with other platforms that are part of Google Marketing Platform.App Switcher allows you to easily...
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... Introduction: Grow Offline Sales with Google Introducing Google's omnichannel solutions The omnichannel shopping experience Consumers expect technology to seamlessly provide them with the information and services they need, precisely when they need it. Whether it’s trying out a new product in-store, buy it online and pickup for quicker...
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Explore the Multiplex creative ad format. Learn how to configure and enable Multiplex ad trafficking in Google Ad Manager. Verify and troubleshoot Multiplex ads delivery. ... Discover the new Multiplex creative format, including how it brings increased monetization potential and how to configure and enable Multiplex ad trafficking in Google Ad...
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Learn how to use Google Workspace for Education's tools and features to further protect your institution from scams and ransomware. ... Additional Resources Safety features to protect against phishing and spam Cyber threats to education Identify potential malware and ransomware Proactively monitor your domain with security dashboard Identify,...
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Learn how to determine if a campaign is successful ... Here are two brief surveys for you to complete Answer this question correctly to mark the module complete.An advertiser is running a video campaign and realizes that while the overall views are high, the engagement rates are low. Which three of the following questions could be asked to...
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Learn how to set up audiences in Google Ad Manager and when to use certain types of audiences to more effectively match users with the inventory you’re selling. ... Audience, Audience solutions, Identifier, Segments, Audience Segments, First-party identifiers, third-party identifiers, First-party segment, third-party segment, PPID, Publisher...
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Learn how consent mode can help maintain measurement and targeting capabilities while respecting user consent choices. ... Privacy, regulations, cookies, consent, legislations, data, user consent, Analytics cookies, marketing cookies, tagging, durable solution ... Show what you know Consent mode is a privacy-centric tool that helps advertisers...
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Track productivity, identify potential security threats and understand how to make the most of Google Workspace for Education with BigQuery and Looker Studio. ... Additional Resources Reflect on what you have learned Query the data Knowledge check Export data to BigQuery Use Looker Studio To learn more about this topic, select the links below....
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Ensure your Google Meet experience is comfortable, accessible and clear for everyone. ... Reflect on what you have learned Additional Resources Manage noise cancellation Knowledge check Google Meet accessibility features Set up live translated captions Set up call transcripts Record and save your meetings to Drive By the end of the lesson,...
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With the skills identified in this lesson, you will learn to design and customize your class site and create a convenient, well-designed workspace for students. Learn how to create and customize a site of your own. ... Create pages within a site Creating a site in Google Sites Preview and publish Reflect on what you have learned Invite others to...
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Learn how to use metrics to improve campaign performance ... Here are two brief surveys for you to complete Question stem goes here. Check out the Assessments section of the Editorial Guide for guidelines, writing tips, and standardized instructions wording. Check your knowledge Resources Answer this question correctly to mark the module...