Recognize the most appropriate audience solutions for consideration goals, and apply implementation tips for optimal performance. ... YouTube, video, consideration, Google Ads, campaign setup, video campaigns, marketing objectives, custom audiences, in-market, life events ... Select the option that best describes your learning goal to receive a...
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...you show products and store information to shoppers who are nearby and searching on Google. Their primary purpose is to drive consumers to your brick-and-mortar stores to complete a purchase (although they still have the option to purchase online as well). Available countries: Local Inventory Ads have launched in 20 countries globally. In...
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...for every single auction, saving you time while driving better results. This can be achieved by valuing all relevant conversion actions (online and offline) and incorporating them into your Smart Bidding strategies. Consider which categories perform especially well in-store compared to online. Map campaigns by online ROAS or conversion...
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Resources
Generative AI for Educators...way. ... Young people need to understand AI and machine learning Artificial intelligence and machine learning applications are already changing many aspects of our lives. From search engines, social media content...
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...for Education. ... Additional resources View license assignments Reflect on what you have learned Knowledge check How licensing works Assigning licenses Tips and recommendations for deploying licenses Why licensing matters By the end of the lesson, you’ll be able to: View a license assignment. Try it out To learn more about this topic,...
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...for Education Content filtering and data protection Configure mail routing options By the end of the lesson, you’ll be able to: Review the scenario below and decide how to handle suspicious emails that come to your domain. Scenario: Block suspicious emails Tools you'll use Sections Mr. Pike, the IT Director of ABC Institution, received a...
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Use Google to Get a New Job
Power your job search...job search using digital tools. ... Job search, resume, google docs, skills, digital skills, applied digital skills ... Conduct a successful job search using digital tools. ... College and continuing...
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... UNIT 1: INFLUENCE ORGANIZATIONAL CHANGE Envision Your Role as a Leader See What Other Educators Said Address the Needs of Adult Learners See What Other Educators Said Set Goals with Your Audience in Mind Lesson Check Expected Lesson Time: 15 minutes Now let's do a quick check to make sure you got this lesson (and that we give you credit for...
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Welcome to Advanced training. By reading, watching videos, and doing activities, you'll learn cutting-edge strategies for integrating Google in your classroom. You can start and stop lessons at any time; we'll track your progress through the course. At the end of this course, you'll be ready to take the exam to become a Google Certified Educator...
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Learn why YouTube is a powerful platform for advertisers aiming to acheive awareness, consideration, and action goals. ... action, goals, campaign goals, marketing funnel, consumer journey, YouTube, Why YouTube, YouTube Story, video, google ads, marketing objectives, customer journey, campaigns, awareness, consideration ... YouTube helps brands...
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Explore opportunities to experiment with video creative and drive effectiveness based on Google's research. ... video creative, youtube creative, video ads, video ad creative, create video, build video ads, creative basics, video creative basics, video creative essentials, creative essentials, video experiments, experimentation, test creative,...
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Discover how developments in user preferences and the regulatory environment more broadly impact publishers and the digital advertising industry. ... Regulation, Compliance, Privacy regulations, Privacy, Privacy forward solutions, Consent, GDPR, US State Regulations, COPPA, LGPD, Transparency, TCF, Transparency & Consent Framework, user...
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Learn the role Campaign Manager 360 plays within the Google Marketing Platform suite of products. Understand how different types of organizations use Campaign Manager 360 to traffic and manage creatives and run ad campaigns. ... Campaign Manager 360, CM360, Google Marketing Platform, GMP, digital marketing, Ad Serving ... Campaign Manager 360 is...
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...connected, emerging, nascent, digital marketing maturity framework, digital marketing maturity, digital marketing framework, marketing framework, marketing maturity, digital marketing ... Answer this question correctly to mark the module complete.The statements below describe transitions from one stage of the Digital Marketing Maturity...
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Determine the appropriate deal strategy for a programmatic buy. ... Display & Video 360, DV360, programmatic, programmatic guaranteed, Marketplace, deals, negotiate execute, configure, discover, negotitate execute ... We hope you had an enriching experience. Rate the content above, and share what you found helpful or what you think could be...
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...generation of Google Analytics can take your measurement strategy to the next level, and learn how to set up a Google Analytics 4 property for your business. After completing this foundational learning path on Google Analytics 4 properties, you'll be able to: Explain how Google Analytics 4 properties address your measurement needs Describe...
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...by digging deeper into making and optimizing Programmatic Guaranteed deals and buying media across the array of inventory options available to Authorized Buyers. After completing this intermediate learning path, you'll be able to: Determine the appropriate deal strategy for a Programmatic deal buys and implement them using the Programmatic...
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...investigate data, and understand your users and their activity.By the end of this lesson, you'll be equipped to:Recognize the different types of reports you'll see in the navigation panelCustomize the report collections you see in the navigation panel Answer this question correctly to mark the module complete. Show what you know Answer...
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Welcome to Fundamentals training. By reading, watching videos, and doing activities, you'll learn how to integrate Google in your classroom. By the end of this course, you'll be ready to take the exam to become a Google Certified Educator Level 1. ... For educators who are new to Google tools, this course focuses on rethinking and retooling with...
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...of the customer journey. Google has and continues to develop solutions to better support marketers during these changes while respecting user privacy. Below is a compilation of resources for you to use to help navigate changes and solutions related to privacy. ... Google has and continues to develop privacy solutions to better support...
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Use the settings and controls in the Admin menu to manage user access and data collection. ... analytics, google analytics, ga, ga4, digital analytics ... Here are the steps to create an organization: Now that your Google Analytics property is set up with data being collected, let's review how to manage your account and property.By the end of...
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After completing this Google Analytics learning path, you'll be able to: Understand how Google Analytics collects and processes data Set up your Analytics account in a way that supports your business objectives Describe how data is compiled into reports in Analytics ... Learn how Google Analytics collects and processes data, how to set up your...
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After completing this Google Analytics learning path, you'll be able to: Navigate the Google Analytics interface Understand the reports that are available in Analytics Generate and gain insight from your reports Manage the data you are sending to Analytics ... Learn how to navigate the Google Analytics interface, which reports are available, how...
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...can take your measurement strategy to the next level. Learn how to set up an Analytics account and gain the insights you need to meet your business objectives. After completing this foundational learning path on Google Analytics, you'll be able to: Describe how Analytics addresses your business's measurement needs Set up your Analytics...