Discover how developments in user preferences and the regulatory environment more broadly impact publishers and the digital advertising industry. ... Regulation, Compliance, Privacy regulations, Privacy, Privacy forward solutions, Consent, GDPR, US State Regulations, COPPA, LGPD, Transparency, TCF, Transparency & Consent Framework, user...
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...configure, execute, negotiate, deals, Marketplace, programmatic guaranteed, programmatic, DV360, Display & Video 360, reach, google affinity, first-party, third party ... Troubleshooting your deals Programmatic Guaranteed deals are between a publisher and buyer. There are steps both parties can follow to prevent issues when running a...
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Step 4: Implement a Strategy
Certified Coach Curriculum...available student work, or references from the experience itself. Questions to consider: Did you accomplish the sub-goal?(If you were collecting data) What data was collected to measure progress toward meeting...
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Whether you’re a small business owner or enterprise marketer, Google Ads makes it easy to connect with billions of people at the moment they’re looking for what to do, where to go, and what to buy. Learn how Google Ads can help you get more customers and achieve your business goals. ... Sales Mastery, Grow Your Business with Google Ads, Search,...
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...Information, Logo, Relevance, AI-Powered Creative, Creatives, Ad Extensions, Asset, Creative Best Practices, High-Quality Creatives, dynamic assets, dynamic sitelinks, dynamic structured snippets, dynamic callout assets, seller ratings, seller ratings assets, star assets, optimization score ... The organic search experience is becoming more...
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"Use custom Floodlight variables or purchase detail reporting in Search Ads 360 to report on nuanced conversion details, and gain a deeper insight into the way people are interacting with and converting through your ads. *This course provides background, instruction, and tips related to the updated version of Search Ads 360." ... conversion...
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Activating Google Ads Auction-Time Bidding in Search Ads 360 can enhance bidding performance on Google Search, yet still maintain your cross-channel bidding strategy by generating a unique bid for every search query through adaptive machine learning. *This course provides background, instruction, and tips related to the updated version of Search...
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...to collaborate effectively. ... Share your live document Knowledge check Let's look at a scenario By the end of the lesson, you’ll be able to: The biggest difference between other productivity software and Google Workspace for Education is the concept of a live document. With live document sharing, your students can share documents with...
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Resources
Generative AI for Educators...applications are already changing many aspects of our lives. From search engines, social media content recommenders, self-driving cars, and facial recognition software, to AI chatbots and image generation, these...
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Welcome to the Advanced Omnichannel Certificate program. Become a certified expert by completing advanced training modules created by our product experts. The certifications are designed to help you stay ahead of the curve with the latest product techniques and best practices on our Omnichannel product suite. By completing a training module,...
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...doing activities, you’ll learn how to integrate Digital Citizenship and Safety activities into your classroom curriculum. ... The proper use of technology helps students learn better, and as a whole it enables schools to function better. This program is an important step towards ensuring that all students learn, explore, and have a positive...
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Whether you are a school’s go-to technologist, a stellar classroom teacher or an enterprising consultant, Certified Trainers are passionate about helping educators transform classrooms with technology. In order to prepare for this application, you will be taken through the Trainer Course below. Our hope is that you will grow as a trainer by...
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...audience strategy, and measure performance goals for your campaigns and placements — all in one tool.By the end of this module, you'll be equipped to launch your first campaign in Campaign Manager 360 by completing the trafficking process from creating an advertiser to uploading creatives. Here's an overview of the six stages of setting up...
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...Analytics ... Resources Knowing the facts and learning how others have benefited can make choosing data-driven attribution an easy decision. In this module, you'll learn common myths and the truth about each. Answer this question correctly to mark the module complete. Sally is responsible for advertising at YourAdventure, a travel company....
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...review What happens when data isn’t available? Now that you know how to manage the data that Google Analytics collects, let's learn about conversions.By the end of this lesson, you'll be equipped to:Define a conversion for your businessMark an event as a conversion Answer this question correctly to mark the module complete. Show what you...
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Discover how Google Ads Video solutions are aligned to your goals to drive performance across the consumer journey. ... consumer journey, marketing funnel, campaign goals, goals, action, consideration, awareness, campaigns, customer journey, marketing objectives, google ads, video, YouTube ... Align your Video campaign strategy to your...
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Discover how value-based bidding can help advertisers focus on the right consumers for their business goals. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, conversion based strategies, volume-based strategies, conversion volume, optimize for conversion volume, Maximize conversions, conversion metrics,...
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Learn what is happening with third-party cookies, and how to help advertisers prepare for the transition. ... Cookies, Web Cookies, Firsty-party, Third-party, Regulations, legislations, GDPR, ePrivacy Directive ... Build Measure Engage Third-party cookie deprecation will lead to broad changes across a number of dimensions within the digital ads...
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When you don’t share the same physical space as your students, you have to close the distance and keep your community connected. Delivering content in a variety of modes with predictability and easy access helps create pathways for all learners. ... Why Distance Learning Scheduling remote learning Communication with all stakeholders Instruction...
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Welcome to Advanced training. By reading, watching videos, and doing activities, you'll learn cutting-edge strategies for integrating Google in your classroom. You can start and stop lessons at any time; we'll track your progress through the course. At the end of this course, you'll be ready to take the exam to become a Google Certified Educator...
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Feel more confident about public speaking, and learn how to quickly and easily tailor your speeches to specific audiences. ###***About this course*** Speaking in public is not something we are born with, but something that is learnt. Public speaking is not only for a select group of people, it can be learnt by anyone. This free of charge course...
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Learn how networking can help you take control of your career, find a job, or grow your business. ###***About this course*** Whether you are running a business, making your next professional step, or looking for work, networking can help you take control of your career. This free of charge course will help you build your network and personal...
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Get simple tips and advice on writing for businesess, and learn how to make your communications concise, easy-to-read, and engaging. ###***About this course*** Business writing is any written communication used in a professional setting. It could be an email, memo, presentation or report. In this free of charge course, you’ll learn some tips and...