...conversion metrics, conversion measurement, tCPA, target cost per acquisition, set CPA target, keyword coverage, customer match, rlsa, maximize clicks, target impression share, creative optimization, generate leads, grow online sales, omnichannel sales, optimization score, optiscore, bid strategy report, portfolio bid strategy ... Increase...
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...conversion metrics, conversion measurement, tCPA, target cost per acquisition, set CPA target, keyword coverage, customer match, rlsa, maximize clicks, target impression share, creative optimization, generate leads, grow online sales, omnichannel sales, optimization score, optiscore, bid strategy report, portfolio bid strategy ... Increase...
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...analytics reports, paid media analytics, digital advertising analytics, google analytics property, google analytics view, advertising workspace, predictive analytics, online marketing analytics, analytics 360, analytics account, analytics fe, analytics navigation, analytics reporting, cross device reporting, cross platform reporting, ga360,...
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Understand the importance of Google’s cross-channel AI solutions and learn how to create and optimize these campaigns to achieve business goals. By earning the AI-Powered Performance Ads Certification, Google recognizes your ability to: Describe the importance of AI throughout Google Ads campaigns. Prepare an AI automation strategy that aligns...
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Understand the importance of Google’s cross-channel AI solutions and learn how to create and optimize these campaigns to achieve business goals. After completing this foundational Google Ads learning path, you'll be able to: Describe the importance of AI throughout Google Ads campaigns. Prepare an AI automation strategy that aligns to your...
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Make better advertising decisions and improve your marketing efforts by understanding how digital ads performance is measured. Learn how to properly set-up Google Ads and Google Analytics measurement solutions, and put insights into action to improve your Google Ads performance. After completing this foundational Google Ads - Measurement...
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Identify valuable best practices for AI-powered Search campaign optimization, then apply them to your campaigns. Evaluate your campaign results and increase performance for your business. This learning path is for both strategists and practitioners. It's a good fit for you if you need to understand Google's solutions and get guidance on...
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...able to: - Determine the Google Ads marketing metrics that align to your marketing objectives - Describe optimization strategies for Google Ads campaigns Note: Some courses contain links to sites that may not be available in your preferred language, or that require you to select your language. ... How can improving your campaign benefit your...
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With an ongoing focus on user privacy, regulations and platforms are making changes to the way that cookies are collected and used. For marketers, this may leave a gap in our understanding of the customer journey. Google has and continues to develop solutions to better support marketers during these changes while respecting user privacy. Below...
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...boost campaign performance to reach your marketing goals. This strategist learning path is designed to help you if you need to understand Google's solutions but not the details on how to implement them in Google Ads. To find other AI-powered Search ads learning paths and certifications, visit this page. ... Learn how to create and customize...
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...you'll be able to: Describe how Analytics addresses your business's measurement needs Set up your Analytics account in a way that supports your business objectives Navigate the key features of the Analytics interface to surface the insights you care about Note: Some courses contain links to sites that may not be available in your preferred...
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Understand how advertisers can create and optimize AI-powered Search ads to achieve marketing goals, focusing on broad match, responsive search ads, and value-based bidding. This practitioner learning path is a good fit for you if you need to understand Google's solutions and receive guidance for implementing them in Google Ads. To find other...
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Welcome to the Advanced Omnichannel Certificate program. Become a certified expert by completing advanced training modules created by our product experts. The certifications are designed to help you stay ahead of the curve with the latest product techniques and best practices on our Omnichannel product suite. By completing a training module,...
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Validate your proficiency with the Grow Offline Sales marketing objective. Certified users will also demonstrate knowledge of how to create and launch an offline sales strategy. By earning the Grow Offline Sales Certification, Google recognizes your ability to: Create an offline sales strategy that meets your business goals. Use best practices...
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Explore the livestreams below to learn how to reach today’s always-connected audiences wherever they are. Learn from Google Product Experts how to work smarter with end-to-end campaign management for enterprises in one tool- from media planning and creative development to measurement and optimization. ... Reach today's always-connected audiences...
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Grow your business by optimizing user experience after the click on mobile sites and apps. Learn ways to set up a user-focused organization and best practices to make the mobile experience fast, seamless, and personalized. After completing this foundational mobile learning path, you’ll be able to: Understand how user experience on mobile impacts...
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Make the most of Search Ads 360 capabilities to optimize the return on your advertising spend, use information about your business to provide reporting insights and automate campaign management, and incorporate social campaign measurement to consolidate your social campaigns. After completing this intermediate learning path, you'll be able to:...