... Module 3: Local Campaigns/ Performance Max for store goals Local Campaigns migration to Performance Max for store goals The way people search for local stores and the frequency of their visits has changed dramatically in the last few years. In fact, 80% of shoppers visit the stores less often, but when they do, the purchase rate and shopping...
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In this course, you will learn a few creative best practices for successful and memorable Waze campaigns. ... Best Practices Waze Creative Best Practices Content Considerations: Owning the In-Car Moment Check-list In this course, you will learn a few creative best practices for successful and memorable Waze campaigns. For the most effective Waze...
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Plan TV with YouTube in Reach Planner
Plan Google Video Campaigns with Reach PlannerReach Planner includes third-party data around linear TV viewership in select regions to help users achieve a single plan across screens. Planning across TV and YouTube to expand reach is one of many powerful options...
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Get to Know Consideration Video Ad Formats
Create and Manage Google Ads Video CampaignsDiscover the Video ad formats that are best suited for consideration goals, as well as tips for implementing them. ... YouTube, video, consideration, Google Ads, campaign setup, video campaigns, marketing objectives,...
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Get to Know Consideration Video Ad Formats
Learn the Fundamentals of Google Ads Video CampaignsDiscover the Video ad formats that are best suited for consideration goals, as well as tips for implementing them. ... YouTube, video, consideration, Google Ads, campaign setup, video campaigns, marketing objectives,...
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Be Prepared for Common Questions
Certified Trainer Course... Know Your Stuff Expected Lesson Time: 20 minutes UNIT 7: DEEPEN YOUR KNOWLEDGE OF GOOGLE FOR EDUCATION Lesson Check FAQs Anticipating Questions Now let's do a quick check to make sure you got this lesson (and that...
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Examine important TV industry trends that can affect your business. Get started with planning a successful strategy for a connected TV campaign. ... IFAs, identifiers for advertising, privacy first approach, YouTube, CTV, Connected TV, Display & Video 360 ... The TV and video industry uses specific terms, like traditional/linear TV, OTT, and...
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Set Optimal Bid and Budget for App Campaigns
Drive Apps Growth with GoogleLearn how to set appropriate campaign bidding and budgets, and adopt best practices for optimization. ... apps, app campaigns, apps best practices, app installs, app bids, app budgets ... Troubleshooting common issues...
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Write an original prompt and evaluate its output
Generative AI for Educators... This lesson provides an opportunity to practice what you know about effective prompt-writing. You will plan an input for the AI tool of your choice using prompt engineering concepts, evaluate the output, and...
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Improve online sales with Google Ads
Increase awareness with Google AdsDiscover the tools and strategies to improve online sales by maximizing performance for your clients. ... Improve online sales with Google Ads : Google Skip to main content This site uses cookies to provide you...
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Get Started with Video and TV Inventory
Elevate Your Campaigns with Programmatic BuyingDiscover the video and TV inventory offering through the Authorized Buyers program. ... ADX, ad exchange, Marketplace, Programmatic Guranteed, Programmatic, Authorized Buyers ... It's important to reach your audiences...
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Discover the Value of Google Analytics for Firebase
Drive Apps Growth with GoogleLearn the value of GA4F to your app business, the exclusive benefits and features unlocked by adopting GA4F SDK, and how to implement GA4F at a high level. ... Measurement, Apps, Apps Metrics, app metrics, Measuring...
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Engage your Audience with Interactive Activities
Certified Trainer Course... Lesson Check Expected Lesson Time: 20 minutes Get Them Involved Engagement Strategies UNIT 5: FACILITATE WITH PROFESSIONALISM Now let's do a quick check to make sure you got this lesson (and that we give you...
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Drive leads with Google Ads
Increase awareness with Google AdsUse Google Ads to drive quality leads and maximize performance for your clients. ... Drive leads with Google Ads : Google Skip to main content This site uses cookies to provide you with a greater user experience....
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Discover the Video ad formats that are best suited for consideration goals, as well as tips for implementing them. ... YouTube, video, consideration, Google Ads, campaign setup, video campaigns, marketing objectives, skippable in-stream, in-feed, CPV ... Select the option that best describes your learning goal to receive a more personalized...
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Applying for Coach Certification
Certified Coach Curriculum... Artifacts for your Certified Coach Application Submission Certified Coach Benefits Certified Coach Application Requirements Are you ready to take the Certified Coach Final Assessment? In order to make sure that...
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Drive foot traffic to your store with Google Ads
Increase awareness with Google AdsLearn how Google Ads can help you drive traffic from online advertising to your store. Note: Given the challenging environment many businesses need to operate in as a result of the COVID-19 outbreak, we understand...
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Explore Chromebook accessibility features
Tools for Diverse Learners Training... Explore features for students with motor and dexterity challenges Explore features for students with hearing loss Explore features for students with reading and comprehension challenges UNIT 1: USING CHROMEBOOKS...
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Making Content Accessible for All Students
Support English Language Learners... Making Learning Resources Available Making Core Instructional Tools Accessible Making Content Accessible for All Students Expected Lesson Time: 20 minutes Making Academic Directions Available UNIT 1: CREATING...
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Google Ads Certifications
Increase awareness with Google AdsShowcase your mastery of Google Ads by getting certified in Search, Display, Video, Shopping ads and Measurement. ... Google Ads Certifications : Google Skip to main content This site uses cookies to provide you...
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Choose effective references
YouTube Music Rights Management Certification... Always check your references Select acceptable references Exclude third-party content from references Look out for invalid references Resolve any reference overlaps Try it Check your knowledge Valid references,...
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Drive Action with Video Bidding Solutions
Create and Manage Google Ads Video CampaignsUncover the Video bidding solutions that are aligned to action goals and how to implement them in Google Ads. ... YouTube, video, action, Google Ads, Video Action Campaign, campaign setup, video campaigns, marketing...
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Drive Action with Video Bidding Solutions
Learn the Fundamentals of Google Ads Video CampaignsUncover the Video bidding solutions that are aligned to action goals and how to implement them in Google Ads. ... YouTube, video, action, Google Ads, Video Action Campaign, campaign setup, video campaigns, marketing...
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Tackle Global Issues with Your Plan, Your Planet
Advanced Training... Choose the Tools to Personalize Your Lesson Think Global, Act Local Big Change Starts Small Expected Lesson Time: 20 minutes Get Started Now Lesson Check UNIT 8: TEACH BEYOND THE FOUR WALLS OF YOUR CLASSROOM Now...