Examine how to fully leverage creative ad formats to improve engagement and increase brand impact even further through various immersive and engaging formats. Use data-driven creatives to personalize your creative’s look and feel for different customer segments. ... Google Marketing Platform, GMP, Creative, data-driven creative, creative...
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Resources
Generative AI for Educators...applications are already changing many aspects of our lives. From search engines, social media content recommenders, self-driving cars, and facial recognition software, to AI chatbots and image generation, these...
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...management, execute, deals, programmatic guaranteed, programmatic, DV360, Display & Video 360 ... User case highlight: Programmatic Guaranteed and you Let's clarify a common point of confusion regarding the difference between frequency cap and frequency management. Frequency cap vs. frequency management You can use a frequency cap to limit...
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Learn why viewers, creators, and advertisers choose YouTube. ... Video Creative, Attention, Creative Guidelines, YouTube Creative, Creative, YouTube, YouTube value prop, personal primetime ... Walt and Sophia discuss what YouTube's viewer growth means for his brand. Meet Walt, a brand manager at Sina & Co., and Sophia, his Google lead Hi Sophia,...
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Gain Insights with Floodlight Variables
Build Your Campaign Strategy with Search Ads 360"Use custom Floodlight variables or purchase detail reporting in Search Ads 360 to report on nuanced conversion details, and gain a deeper insight into the way people are interacting with and converting through your...
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"Use custom Floodlight variables or purchase detail reporting in Search Ads 360 to report on nuanced conversion details, and gain a deeper insight into the way people are interacting with and converting through your ads. *This course provides background, instruction, and tips related to the updated version of Search Ads 360." ... conversion...
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Explore and create new worlds (A world of possibilities)
Inspire Creativity through Learner Engagement...and landmarks.Geoliteracy is a relatively new term for a long-standing idea consisting of three components: interactions, interconnections and implications. It is the ability to use geographic understanding...
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Tap into unlimited potential with creativity tools
Inspire Creativity through Learner Engagement...with this tool in your classroom? How could you use the resource to inspire your learners to create an outcome that requires some original thinking? Other possible classroom applications for Google Arts & Culture:...
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Create Audio Creatives
Serve Creative Ad Formats at Scale Using Google Marketing Platform...enjoy audio during their daily routines, including morning workouts, as background work music, on daily commutes, weekend walks, and more.She wants to learn how to create audio ads, but she's concerned about...
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Get to Know Google Web Designer Components
Create and Implement Engaging, Interactive Creatives with Google Web DesignerGoogle Web Designer gives you the power to create beautiful, engaging ads through pre-built components, letting you easily add personalized creative assets without coding, yet giving you the flexibility and control to...
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Meet Google Web Designer
Make Impactful Creatives with Google Web Designer...need to use Google Web Designer.Web Designer offers some high-impact formats, such as Parallax, as specialized components. Customize high-impact formats for Display & Video 360 Data-driven creative (DDC) lets you...
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Manage Ad Formats and Inventory with AdMob
Get Started with Google AdMob...and ad formats work together to deliver ads in apps. You should also be able to identify the four most common ad formats offered on AdMob, how to tell the difference between ad units, ad types, and ad formats, and...
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...hands-on experience using Google Marketing Platform products and test specific predetermined criteria aligned with critical job tasks. The certification exams are not recommended for users who don’t have direct product experience. About this exam The Display & Video 360 Certification exam covers programmatic and direct deal campaign setup,...