Learn how Google Analytics collects data that can help you meet your business needs. ... analytics, google analytics, ga, ga4, digital analytics ... The current version of Google Analytics is called Google Analytics 4, or GA4 for short. The previous version of Google Analytics, called Universal Analytics, was built primarily for websites and...
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Go deeper into events and how to collect the data you want for your business. ... analytics, google analytics, ga, ga4, digital analytics, reports ... Explore: Aria's fashion blog Let's look at Aria's blog to see how three anonymous users interact with her page and how Analytics measures that data. The following types of events are collected...
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Discover the Business Value of Apps
Drive Apps Growth with GoogleExplore why apps are important to advertiser business objectives and how to set up advertisers for success with Google's app solutions. ... Apps are here to stay Show what you know Resources Pre-pandemic, apps were an...
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Learn how the data processed by Google Analytics generates your reports using dimensions and metrics. ... analytics, google analytics, ga, ga4, digital analytics ... Now that you're familiar with the Admin menu and know how to add new users, let's learn how Google Analytics compiles your data into reports.By the end of this lesson, you'll be...
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Explore why apps are important to advertiser business objectives and how to set up advertisers for success with Google's app solutions. ... Apps are here to stay Show what you know Resources Pre-pandemic, apps were an essential part of everyday life That trend has only accelerated, and apps have become even more essential… It's not just...
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Resources
Generative AI for EducatorsThroughout this course a variety of resources have been shared. Here are links to each resource for future use. ... Use the five prompt-writing building blocks to write your own prompts. ... How to write a...
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Learn why this is the right moment to dive into in-app advertising. ... Open Measurement SDK, OM SDK, viewability, premium mobile inventory, in-game advertising, pre-bid verification, brand safety, app-ads.txt, mobile marketing, mApp inventory, app inventory, myths about mobile ad, advertising in mobile apps, Display & Video 360, in app...
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Discover Advertising in Mobile App Inventory
Display & Video 360 Certification ExamLearn why this is the right moment to dive into in-app advertising. ... Open Measurement SDK, OM SDK, viewability, premium mobile inventory, in-game advertising, pre-bid verification, brand safety, app-ads.txt, mobile...
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Discover Advertising in Mobile App Inventory
Build Your Media Strategy with Display & Video 360Learn why this is the right moment to dive into in-app advertising. ... Open Measurement SDK, OM SDK, viewability, premium mobile inventory, in-game advertising, pre-bid verification, brand safety, app-ads.txt, mobile...
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Use Google Ad Manager’s robust audience and video solutions to advance your monetization strategy. Engage users with the latest dynamic ad formats, and explore features in the privacy & messaging tab that can help support your advertising business. After completing this advanced learning path, you’ll be able to: Use Google Ad Manager’s...
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Understand Customer Lifetime Value
Drive Apps Growth with GoogleLearn how to assess the full value of each app customer. ... Measurement, Apps, Apps Metrics, app metrics, Measuring Apps, lifetime value ... Lifetime value (LTV) is one of the most powerful business key performance...
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Fundamentals of Video
Drive Advertising Revenue with Google Ad Manager...terminology, formats, and the fundamentals of how a video ad is served in Ad Manager 360. ... Video line item, Video creative, Ad tag, Ad units, IMA SDK, VMAP, VPAID, VAST, Ad standards, Video, Google Ad Manager ...
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Learn how to assess the full value of each app customer. ... Measurement, Apps, Apps Metrics, app metrics, Measuring Apps, lifetime value ... Lifetime value (LTV) is one of the most powerful business key performance indicators (KPIs). It's also a great tool to plan for future growth and serves as a reminder of the ever-growing importance of user...
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License assignment best practices
Premium IT Admin FeaturesThis lesson will teach you the best practices and benefits of license assignments in Google Workspace for Education. ... Additional resources View license assignments Reflect on what you have learned Knowledge check...
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Set Optimal Bid and Budget for App Campaigns
Drive Apps Growth with GoogleLearn how to set appropriate campaign bidding and budgets, and adopt best practices for optimization. ... apps, app campaigns, apps best practices, app installs, app bids, app budgets ... Troubleshooting common issues...
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Set Up and Manage Video Ad Rules
Optimize Google Ad Manager to Meet Objectives...video contract (Reach out to your Account Manager for more information.)A video player that uses the IMA SDK or a video player that can parse VMAPContent ingestion (recommended for better control on when to play...
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Begin with App Campaign Settings
Learn how to create and optimize Google App campaigns...with the developers at travel startup YourAdventure to implement the Google Analytics for Firebase SDK, linking it to Google Ads so that she can import conversion data to power her campaigns. Now she's ready...
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Create Your Own Google Analytics 4 Property
Discover the Next Generation of Google Analytics... web stream, web data stream, install analytics, gtm, gtag.js, gtag, google tag manager, firebase sdk, data stream, custom parameters, custom events, app stream, app data stream, analytics.js ... Understand...
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Master the essentials of creating, managing, and reporting on your inventory with AdMob. Learn best practices for growing your revenue and controlling the quality of ads. After completing this foundational Google AdMob learning path, you'll be able to:1) Set up an AdMob account.2) Create, manage and report on inventory with AdMob.3) Use AdMob...
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Meet Audience Solutions in Google Ad Manager
Build a First-Party Data Strategy with Google Ad ManagerLearn various types of audiences you can use in Google Ad Manager and how to more effectively match the right users with your inventory. ... Audience solutions, Audience, Identifier, Segments, Audience Segments,...
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This lesson will teach you the best practices and benefits of license assignments in Google Workspace for Education. ... Additional resources View license assignments Reflect on what you have learned Knowledge check How licensing works Assigning licenses Tips and recommendations for deploying licenses Why licensing matters By the end of the...
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Learn how to set appropriate campaign bidding and budgets, and adopt best practices for optimization. ... apps, app campaigns, apps best practices, app installs, app bids, app budgets ... Troubleshooting common issues Align with the goals to identify the right app campaign solutions Now that you're familiar with the different types of bidding,...
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Create Immersive and Engaging Ads with Native
Optimize Google Ad Manager to Meet Objectives...with the following:Custom rendering is available for in-app only, and it requires the Google Mobile Ads SDK. It’s not available on desktop or mobile web.The implementation and maintenance require developer...
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Build Inventory and Ad Units
Drive Advertising Revenue with Google Ad Manager...ads. For mobile in-app ads, app developers must integrate Google’s mobile ads software development kit (SDK), which allows the app to communicate with the ad exchange and request ads. Mobile in-app ads If you...