Validate your expertise using Google Display to deliver results that get the most from your display advertising investment. Certified users will demonstrate their ability to develop effective Display strategies and campaigns that achieve specific marketing goals. By earning the Google Ads Display Certification, Google recognizes your ability to:...
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Discover the essentials of planning, executing, and measuring your media plans in Display & Video 360. Explore how to design, produce, and manage high impact ads, and learn how to get your ad in front of the consumers you want to reach the most. After completing this foundational Display & Video 360 learning path, you'll be able to: Discover...
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Gain Access to the Analytics Demo Account
Use Google Analytics to Meet Your Business Objectives...Information about where website users originate. This includes information about organic traffic, paid search traffic, and display traffic. Content data. Information about the behavior of users on the site. This...
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Learn how to strengthen measurement with durable tagging ... Here are two brief surveys for you to complete Question stem goes here. Check out the Assessments section of the Editorial Guide for guidelines, writing tips, and standardized instructions wording. Check your knowledge To learn more about this topic, select the following links....
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Measure conversions while respecting user consent choices
Privacy Resource Hub...selection. With Consent Mode, campaigns running on Google Ads, Campaign Manager, Display & Video 360, and Search Ads 360 will be able to continue reporting conversions – while respecting users’ consent choices for...
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Master the essentials of Google Ad Manager and manage your inventory. Learn how to get started, create inventory, set up ad campaigns, and manage creatives with Google Ad Manager. After completing this foundational Ad Manager learning path, you'll be able to:1) Set up an Ad Manager Network.2) Create inventory, ad campaigns, and creatives in Ad...
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Make better advertising decisions and improve your marketing efforts by understanding how digital ads performance is measured. Learn how to properly set-up Google Ads and Google Analytics measurement solutions, and put insights into action to improve your Google Ads performance. After completing this foundational Google Ads - Measurement...
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Find out how Google Analytics can give you the insights you need to help meet your marketing objectives. Learn key measurement features in Analytics that can show the effectiveness of your online marketing efforts and help you get more return.After completing this foundational learning path on Google Analytics, you'll be able to: Navigate the...
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Master the fundamentals of using Google Display to deliver effective display advertising for your business. Learn more about campaigns that build awareness, influence consideration or drive action and how to get your ad in front of the audience you want to reach most. After completing this foundational Google Ads Display learning path, you'll be...
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Find out how the latest generation of Google Analytics can take your measurement strategy to the next level. Learn how to set up an Analytics account and gain the insights you need to meet your business objectives. After completing this foundational learning path on Google Analytics, you'll be able to: Describe how Analytics addresses your...