Learn how to export your Ads Creative Studio ads, and publish them for your Google Marketing Platform campaigns. ... ads creative studio, ACS, video creative, youtube creative, video ads, video ad creative, create video, build video ads, creative basics, video creative basics, video creative essentials, creative essentials, video creative tools,...
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... Module 1: Local Inventory Ads Section 1: The ‘Why’ and ‘What’ of Local Inventory Ads Section 2: LIA Introduction Section 3: LIA Optimization Section 4: LIA Reporting Local Inventory Ads lets you show products and store information to shoppers who are nearby and searching on Google. Their primary purpose is to drive consumers to your...
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Learn how Google Ad Manager can help you gather first-party contextual data and improve performance for advertisers and buyers. ... key-values, ad units, Google Ad Manager, First-party data, contextual data, third-party data, Privacy-forward, Publisher First-party data ... Why invest in contextual data? Contextual tools available in Ad Manager...
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Learn how to make the best audio ads creatives for your campaign and use our proprietary tools. ... Display & Video 360, Audio Mixer, Audio Ad Creatives Best Practices, DV360, Advertising in Audio, audio inventory, YouTube Audio, programmatic audio advertising, Cross Exchange Audio ads, Audio Ad Creatives, Ad Canvas ... The upload process for...
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Determine the best way to buy and execute audio ads within Display & Video 360. ... Audio Ad Creatives, Advertising in Audio, Display & Video 360, DV360, audio inventory, programmatic audio advertising, Cross Exchange Audio ads, YouTube Audio, Audio Ads deals ... Once you've set up your line items and determined parameters for your audio...
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Learn how to set up the appropriate Smart Bidding strategy for your campaign, apply best practices, and optimize the campaign once it’s running. ... smart bidding, display smart bidding, target cpa, cpa, cost per acquisition, target roas, return on ad spend, max conversions, maxmize conversions, ecpc, enhanced cpc, manual bidding, display...
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"Use custom Floodlight variables or purchase detail reporting in Search Ads 360 to report on nuanced conversion details, and gain a deeper insight into the way people are interacting with and converting through your ads. *This course provides background, instruction, and tips related to the updated version of Search Ads 360." ... conversion...
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When students are away from the school, distance learning can mean fewer connections to school life. In this module we will look at how using Hangouts Meet for video calls and livestreaming can help keep that vital connection when distance learning. ... Recording a Meet Presenting your Screen in Meet Lesson Check Distance Learning Video Calls...
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Resources
Generative AI for Educators...are increasingly common in our everyday world. Young people who understand how AI works will be better equipped to engage with the world around them, make informed decisions about using and creating AI...
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Discover how AI-powered Search ads can help advertisers reach the right customer with the right ad. Learn best practices for keyword and bidding strategies, and boost campaign performance to reach your marketing goals. This strategist learning path is designed to help you if you need to understand Google's solutions but not the details on how to...
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Identify valuable best practices for AI-powered Search campaign optimization, then apply them to your campaigns. Evaluate your campaign results and increase performance for your business. This learning path is for both strategists and practitioners. It's a good fit for you if you need to understand Google's solutions and get guidance on...
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Understand how advertisers can create and optimize AI-powered Search ads to achieve marketing goals, focusing on broad match, responsive search ads, and value-based bidding. This practitioner learning path is a good fit for you if you need to understand Google's solutions and receive guidance for implementing them in Google Ads. To find other...
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Demonstrate your mastery of building and optimizing Google Search campaigns. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding to boost campaign performance for specific marketing objectives. By earning the Google Ads Search Certification, Google recognizes your ability to: Translate a vision for online...
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Welcome to the Advanced Omnichannel Certificate program. Become a certified expert by completing advanced training modules created by our product experts. The certifications are designed to help you stay ahead of the curve with the latest product techniques and best practices on our Omnichannel product suite. By completing a training module,...
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Get even more from your Google Analytics data! Find out how to control the data you collect, combine data from other sources, and learn about your options if you need enterprise Analytics features. After completing this Google Analytics learning path, you'll be able to: Customize and manage how data is collected in your Analytics property Import...
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...learning path on Google Analytics 4 properties, you'll be able to: Explain how Google Analytics 4 properties address your measurement needs Describe the key differences between Google Analytics 4 properties and Universal Analytics properties Navigate the features and interface in Google Analytics 4 properties Set up Google Analytics 4...
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Learn how to use Google Ads to drive increased awareness and consideration by connecting with your audience at scale, engaging them at key moments, and delivering them a message that resonates. After completing this learning path, you’ll know how to: Utilize Google Ads to increase awareness and consideration for your brand Connect with your...