Examine important TV industry trends that can affect your business. Get started with planning a successful strategy for a connected TV campaign. ... IFAs, identifiers for advertising, privacy first approach, YouTube, CTV, Connected TV, Display & Video 360 ... The TV and video industry uses specific terms, like traditional/linear TV, OTT, and...
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Learn how Ads Creative Studio can help you achieve your marketing objectives and understand the right creative solutions for your marketing goals. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. ... Learn how Ads Creative Studio can help you achieve your...
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Get Started with Video and TV Inventory
Elevate Your Campaigns with Programmatic Buying...providing a good user experience and protecting brands. All publisher implementations are approved for compliance with policy guidelines:Placement can't cause the page to reflowCreative must start off muted, but...
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...maturity framework, digital marketing maturity, digital marketing framework, marketing framework, marketing maturity, digital marketing ... Resources Marketers are facing the challenge of giving consumers the personalized experience they want, while trying to guard their privacy.Companies that engage in responsible marketing and show a...
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Grow Offline Sales with Google
Launch Your Offline Sales StrategyLearn about offline sales solutions to align with your business objective. ... Offline Sales, Performance Max for store goals, Local Inventory Ads, omnichannel, Local campaigns, store centric ... Consumers expect...
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Grow Offline Sales with Google
Grow Offline Sales CertificationLearn about offline sales solutions to align with your business objective. ... Offline Sales, Performance Max for store goals, Local Inventory Ads, omnichannel, Local campaigns, store centric ... Consumers expect...
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Applying for Coach Certification
Certified Coach Curriculum...we’ve provided some examples of artifacts that will be accepted; these reflect exercises that you completed while working through this curriculum. Important: Please make sure that you remove any confidential...
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Choose effective references
YouTube Music Rights Management Certification...non-exclusively from a third party, such as a vocal or instrumental sample.Content released under Creative Commons or similar open licenses.Intellectual property in the public domain.Video gameplay footage (unless...
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Learn about offline sales solutions to align with your business objective. ... Offline Sales, Performance Max for store goals, Local Inventory Ads, omnichannel, Local campaigns, store centric ... Consumers expect technology to seamlessly provide the information and services they need, when they need it. Whether it’s trying a new product...
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Plan Your Video Campaigns
Get Started with Campaign Manager 360...video ad alignment and quality assurance. Video tags such as VAST enable you to package video files, companions, tracking, and interactivity, and deliver them to a publisher in a standardized format. Key takeaways...
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Boost Performance with Optimization Score
Increase awareness with Google AdsUse optimization score to maximize the potential of your advertising strategy. The tool provides recommendations right in Google Ads, making it easy to increase campaign performance and reach the right people in...
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Manage your rights at scale
YouTube Content Ownership...exclusive online rights for the content you submit in the territories in which you assert rights. Common examples of items that may not be exclusive include mashups, remixes, video gameplay, unlicensed music...
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Engage Users with Responsive Search Ads
AI-Powered Performance Ads Certification...Rate the content above, and share what you found helpful or what you think could be improved.Would you recommend this content to others? Share your feedback! With billions of searches happening on Google each day,...
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Engage Users with Responsive Search Ads
Foundations of AI-Powered Performance Ads...Rate the content above, and share what you found helpful or what you think could be improved.Would you recommend this content to others? Share your feedback! With billions of searches happening on Google each day,...
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Introduction to using Google Workspace for Education in the classroom
Basic use of Google Workspace for Education Fundamentals...somewhere, will have ideas and resources for you. You only need to ask. Likewise, when you build a community of learning professionals, you are also able to share your expertise and experience with others.See...
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Module 3: Local Campaigns/ Performance Max for store goals
Advanced Omnichannel Certificate...Google’s machine learning technology will automatically optimize bids, ad placements, and asset combinations–maximizing your client’s in-store value by encouraging store visits, call clicks, and/or direction...
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Welcome to the Certified Coach Program
Certified Coach Curriculum...is the Certified Coach Program? Make It Stick Certified Coach Curriculum Orientation Support from Recommended Partners Building your Coaching Toolkit Completing the Year-Long Curriculum Welcome to the Certified...
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Measure Bid Performance in Search Ads 360
Build Your Campaign Strategy with Search Ads 360...performance Here are two questions to ask to evaluate the success of a Search Ads 360 bid strategy. Common metrics for evaluating performance Using bid performance measurements A few weeks after you apply a...
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Measure Bid Performance in Search Ads 360
Search Ads 360 Certification Exam...performance Here are two questions to ask to evaluate the success of a Search Ads 360 bid strategy. Common metrics for evaluating performance Using bid performance measurements A few weeks after you apply a...
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Increase Conversions with Performance Planner
Learn The Fundamentals Of A Google Ads Display Campaign...set. Use Performance Planner on a monthly basis for best results. Seasonality, fluctuating auctions, and competitors mean that Google Ads campaigns should be planned and optimized on at least a monthly basis.Using...