... Module 3: Local Campaigns/ Performance Max for store goals Local Campaigns migration to Performance Max for store goals The way people search for local stores and the frequency of their visits has changed dramatically in the last few years. In fact, 80% of shoppers visit the stores less often, but when they do, the purchase rate and shopping...
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Understand the health of your strategy with Search Ads 360 bid strategies reporting and performance measurement, so you can assess the strategy's performance and make adjustments as necessary. *This course provides background, instruction, and tips related to the updated versions of Search Ads 360 and Google Analytics (GA4). ... bid strategy...
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Learn how to plan for improved performance by using Performance Planner, our newest planning tool in Google Ads, to help you maximize the results you can drive with your Google Ads investment. ... Budget Planner, budget planning, budget forecasting, tools, Performance Planner ... In this module, you’ll learn how to describe the steps of the...
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Discover the Business Value of Apps
Drive Apps Growth with GoogleExplore why apps are important to advertiser business objectives and how to set up advertisers for success with Google's app solutions. ... Apps are here to stay Show what you know Resources Pre-pandemic, apps were an...
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Promote a Safe and Responsible Online Presence
Fundamentals Training...your tracks stay around long after you leave the website you were viewing or close the computer. The Internet is not a private space, so students should be aware that what they do online is permanent.The ease with...
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Discover the Value of YouTube
Increase awareness with Google AdsLearn why viewers, creators, and advertisers choose YouTube. ... Video Creative, Attention, Creative Guidelines, YouTube Creative, Creative, YouTube, YouTube value prop, personal primetime ... Walt and Sophia discuss...
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Learnings from Our Pilot
Certified Coach Curriculum... What is the Dynamic Learning Project? What is the Dynamic Learning Project pilot? The Impact to Date of the Dynamic Learning Project Make It Stick The proven impact of Dynamic Learning Project coaching Elements of...
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Get Started with Mobile App Inventory
Elevate Your Campaigns with Programmatic Buying...an install has occurred.Device ID reset/device farms: A bad actor inserts a click from a device in their network, and their device installs an app. They then get credit for the install. Once installed, they delete...
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Welcome to the Advanced Omnichannel Certificate program. Become a certified expert by completing advanced training modules created by our product experts. The certifications are designed to help you stay ahead of the curve with the latest product techniques and best practices on our Omnichannel product suite. By completing a training module,...
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Learn the value of ad assets, the benefits of each asset type, and which assets can serve automatically. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Responsive Search Ads, RSAs, RSA, Creative, Creative Excellence, Assets, Image Assets, Sitelink Assets, Business Information, Logo, Relevance, AI-Powered...
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Learn why viewers, creators, and advertisers choose YouTube. ... Video Creative, Attention, Creative Guidelines, YouTube Creative, Creative, YouTube, YouTube value prop, personal primetime ... Walt and Sophia discuss what YouTube's viewer growth means for his brand. Meet Walt, a brand manager at Sina & Co., and Sophia, his Google lead Hi Sophia,...
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Manage revenue for multiple partners
YouTube Asset Monetization...own or control intellectual property in different countries. In these cases, YouTube will pay each owner all net revenue the asset earned in that country. For example, one owner will receive the revenue from views...
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Set Up a Discovery Campaign
Learn How to Create and Optimize Discovery CampaignsFirst, learn the basics of setting up a Discovery campaign. Then, step into the Google Ads interface to practice creating a new campaign and setting up your bidding and audience strategies. ... Discovery, Discovery...
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Set Up a Discovery Campaign
Explore the Value of Discovery AdsFirst, learn the basics of setting up a Discovery campaign. Then, step into the Google Ads interface to practice creating a new campaign and setting up your bidding and audience strategies. ... Discovery, Discovery...
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Assign Work More Easily
Fundamentals Training... Ways to Assign Work Ease the Assignment Process Smarter Assignments for All See What Other Educators Said Lesson Check Expected Lesson Time: 20 minutes UNIT 7: BRING STUDENT WORK ONLINE Now let's do a quick check...
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Review asset performance
YouTube Music Rights Management Certification...regularly to see if you are potentially losing out on revenue opportunities through assets without a Monetize policy.Ask: Which of our assets have a Block policy? See territories in conflict and the last ownership...
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Explore why apps are important to advertiser business objectives and how to set up advertisers for success with Google's app solutions. ... Apps are here to stay Show what you know Resources Pre-pandemic, apps were an essential part of everyday life That trend has only accelerated, and apps have become even more essential… It's not just...
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Learn how to leverage your data to reach your marketing objectives with Customer Match and Similiar Audiences. ... customer match, audience solutions, search audiences, remarketing lists, similar audiences, data, marketing objectives ... Whether you want to reengage existing customers or reach out to your most valuable customers, Google’s...
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Getting Started with Your Chromebooks
Chromebook Training... Just Open the Chromebook and… Starting on the Right Track See What Other Educators Said Lesson Check Welcome to Chromebooks! UNIT 1: CHROMEBOOKS ACROSS ADMINISTRATION AND CLASSROOM Expected Lesson Time: 20 minutes...
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Plan TV with YouTube in Reach Planner
Plan Google Video Campaigns with Reach PlannerReach Planner includes third-party data around linear TV viewership in select regions to help users achieve a single plan across screens. Planning across TV and YouTube to expand reach is one of many powerful options...