Get started with creating Video campaigns for awareness goals. ... marketing objectives, video campaigns, campaign setup, Google Ads, awareness, video, YouTube ... Select the option that best describes your learning goal to receive a more personalized experience.Select Strategist if you need to understand Google's solutions but not the details...
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Introduction to Chromebooks
Chromebook Training... Lesson Check See What Other Educators Said What Are Chromebooks? Expected Lesson Time: 20 minutes The Impact of Using Chromebooks Why Go with Chromebooks? Now let's do a quick check to make sure you got this...
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Create Beautiful Learning Materials
Certified Trainer Course... Create Captivate Your Audience Let’s Start Creating! UNIT 5: FACILITATE WITH PROFESSIONALISM Expected Lesson Time: 30 minutes Lesson Check Now let's do a quick check to make sure you got this lesson (and that we...
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Learn key strategies to improve the performance of your ads ... Here are two brief surveys for you to complete Optimize with Smart Bidding Improve campaigns more efficiently Resources Answer this question correctly to mark the module complete.What are three actions that can improve your conversion rate? Show what you know To improve your...
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... Module 1: Local Inventory Ads Section 1: The ‘Why’ and ‘What’ of Local Inventory Ads Section 2: LIA Introduction Section 3: LIA Optimization Section 4: LIA Reporting Local Inventory Ads lets you show products and store information to shoppers who are nearby and searching on Google. Their primary purpose is to drive consumers to your...
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It's important to manage storage space in any institution, especially as your data grows. This lesson will teach you how to monitor storage and set limits for users and shared drives. ... Set storage limits Reflect on what you have learned Additional Resources Knowledge check See how storage is used at your institution How users experience...
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Making Time for Coaching
Certified Coach Curriculum... How an Administrator Can Help Time Management Best Practices for Coaches to Make Time for Coaching Time for Coaches to Coach and Teachers to Be Coached Make It Stick By now you’ve seen how time-consuming coaching...
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Get to know the types of reports that are available in Google Analytics. ... analytics, google analytics, ga, ga4, digital analytics, reports ... Share & export reports Offline Events Gain insight into your business performance by using Reports in Google Analytics. Reports can be used to monitor traffic, investigate data, and understand your...
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Describe the value of marketer influence in Google’s AI solutions, and learn how to help marketers and agencies guide AI algorithms to achieve performance goals. ... human input, ai algorithm, ai agency, marketing agency, google's ai ... Begin with key business objectives Fuel automated solutions to achieve business objectives To build a strong...
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Learn why this is the right moment to dive into in-app advertising. ... Open Measurement SDK, OM SDK, viewability, premium mobile inventory, in-game advertising, pre-bid verification, brand safety, app-ads.txt, mobile marketing, mApp inventory, app inventory, myths about mobile ad, advertising in mobile apps, Display & Video 360, in app...
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Set Up Display Campaign Settings and Budget
Learn How to Create and Optimize Google Display Ads CampaignsLearn how to structure the basic campaign settings for a Display campaign ... Basic settings, display settings, budget, daily budget, language, languages, location, location targeting, location settings, device type,...
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Use Optimized Targeting with Display & Video 360
Build Your Media Strategy with Display & Video 360Use Optimized Targeting to expand your audience to meet your campaign goals. ... Display & Video 360, DV360, audiences, audience signals, first-party audiences, new digital advertising audiences, optimized targeting,...
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Use Optimized Targeting with Display & Video 360
Display & Video 360 Certification ExamUse Optimized Targeting to expand your audience to meet your campaign goals. ... Display & Video 360, DV360, audiences, audience signals, first-party audiences, new digital advertising audiences, optimized targeting,...
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Create Independent Learners
Advanced Training... Lesson Check Ask 3 Before Me Expected Lesson Time: 17 minutes See What Other Educators Said What It Looks like in My Classroom It's Time to Share! UNIT 9: HARNESS THE POWER OF GOOGLE FOR RESEARCH Now let's do a...
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Learn how attribution plays a critical role in advertising ... Here are two brief surveys for you to complete Attribution in advertising Attribution models In reality, each deserves some credit for the part they played in this romance. Determining how much credit each step of a process should receive is called attribution. In advertising,...
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Apply recommendations automatically to help boost the efficiency and performance of your account while saving valuable time. ... Optiscore, Optimization Score, Optiscore explained, Recommendations, auto apply, automatically apply recommendations, apply recommendations, use recommendations, use optimization score, AAR ... Here are two brief...
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Discover Digital Marketing Maturity Framework
Advance and Execute Your Media Strategy with Display & Video 360Delivering the full potential of digital engagement involves many challenges, both technical and organizational. In this course you will learn how the Digital Marketing Maturity framework is a roadmap to achieving...
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Cultivating Innovation Advocates
Certified Coach Curriculum... Selecting/Recruiting Innovation Advocates Make It Stick Leveraging Innovation Advocates Who Are Innovation Advocates? Now that you have an idea about what kinds of activities and projects innovation advocates...
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Improve campaign performance with optimization score
Increase awareness with Google AdsLearn how to use optimization score recommendations to drive optimal performance for your advertising campaigns. This learning path will help you master bidding and budget strategies, successfully reach your audience...
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Learn how Google AI works in Search to connect advertisers and consumers with the right ad at the right price. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Broad Match, Keyword Strategy, Keyword Matching, Search Query, Value-Based Bidding, Value Bidding, Smart Bidding, Bid Strategy, Maximize Conversions,...
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Engage Users with AI-Powered Creative
Foundations of AI-Powered Search Ads for StrategistsLearn how to serve highly relevant ads for each Search query through responsive search ads. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Responsive Search Ads, RSAs, RSA,...
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Engage Users with AI-Powered Creative
Foundations of AI-Powered Search Ads for PractitionersLearn how to serve highly relevant ads for each Search query through responsive search ads. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Responsive Search Ads, RSAs, RSA,...