Understand the importance of Google’s cross-channel AI solutions and learn how to create and optimize these campaigns to achieve business goals. After completing this foundational Google Ads learning path, you'll be able to: Describe the importance of AI throughout Google Ads campaigns. Prepare an AI automation strategy that aligns to your...
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Showcase your ability to make effective ads for Video, Display, App, and Search campaigns. Certified users will demonstrate an understanding of how to make effective ad creative based on Google's research-backed guidance and use helpful tools and resources throughout the creative life cycle. By earning the Google Ads Creative Certification,...
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Acquire the skill set for which you can productively work from anywhere. You will learn how to use a digital agenda, stay organized and run effective meetings. After completing this learning path, you will be able to: Connect with coworkers, business associates, and contacts from anywhere using Google Meet. Use Google Chat to communicate with...
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Grasp the fundamentals of Campaign Manager 360 to create, measure, and optimize campaigns that meet your digital marketing needs. Learn how to reach specific audiences and track campaign performance. After completing this foundational Campaign Manager 360 learning path, you'll be able to: Prepare and run campaigns that work effectively for...
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Discover why using Customer Match on Display strengthens connections with your known customer base and forges new relationships across the web and apps. After completing this foundational Google Display ads learning path, you'll be able to: - Summarize what Customer Match is, how it works, and how it can complement your Remarketing strategy -...
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...Analytics 4 properties address your measurement needs Describe the key differences between Google Analytics 4 properties and Universal Analytics properties Navigate the features and interface in Google Analytics 4 properties Set up Google Analytics 4 properties for your business Note: Some courses contain links to sites that may not be...
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...that seamlessly integrates with other Google products. After completing this intermediate learning path, you’ll be able to: Learn about the different components, including 3D, in Google Web Designer and how to leverage them to support your creative design process. Create and implement responsive creatives in Google Web Designer. Create...
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Make the most of Search Ads 360 capabilities to optimize the return on your advertising spend, use information about your business to provide reporting insights and automate campaign management, and incorporate social campaign measurement to consolidate your social campaigns. After completing this intermediate learning path, you'll be able to:...
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Demonstrate your mastery of building and optimizing Google Search campaigns. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding to boost campaign performance for specific marketing objectives. By earning the Google Ads Search Certification, Google recognizes your ability to: Translate a vision for online...
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Understand the importance of Google’s cross-channel AI solutions and learn how to create and optimize these campaigns to achieve business goals. By earning the AI-Powered Performance Ads Certification, Google recognizes your ability to: Describe the importance of AI throughout Google Ads campaigns. Prepare an AI automation strategy that aligns...
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Obtain the necessary skills to be successful in the workplace. Learn how to communicate effectively and collaborate digitally via email. You will also grasp on how to give and receive written feedback effectively. After completing this learning path, you will be able to: Improve your digital collaboration and communication skills using online...
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Demonstrate your ability to measure and optimize digital ad performance using Google’s measurement solutions. Certified users will show they can understand the metrics that matter and can turn key insights into action to improve Google Ads performance and make an impact on their business. By earning the Google Ads - Measurement Certification,...
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Make better advertising decisions and improve your marketing efforts by understanding how digital ads performance is measured. Learn how to properly set-up Google Ads and Google Analytics measurement solutions, and put insights into action to improve your Google Ads performance. After completing this foundational Google Ads - Measurement...
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Learn how to set up an Authorized Buyers account and adhere to the Authorized Buyer program policies. Understand how to meet a client’s campaign requirements with the appropriate deal type and ad format. After completing this foundational Authorized Buyers learning path, you'll be able to: 1) Set up Authorized Buyer Program parent and child...
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Learn how Google Marketing Platforms creative solutions can help you achieve your marketing objectives and understand the right creative solutions for your marketing goals. After completing this foundational Creatives learning path, you'll be able to: 1) Identify creative ad formats that are possible with Google Marketing Platform, and determine...
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Stay on top of your digital communication and streamline your admin with simple and effective tricks to organize your inbox and group your emails. ... Star important messages Prioritize your emails Highlight important emails Search your inbox Reflect on what you have learned Knowledge check Here's an overview of the Priority Inbox. Try it out...
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Use Google Ad Manager’s robust audience and video solutions to advance your monetization strategy. Engage users with the latest dynamic ad formats, and explore features in the privacy & messaging tab that can help support your advertising business. After completing this advanced learning path, you’ll be able to: Use Google Ad Manager’s...
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...you'll be able to: Describe how Analytics addresses your business's measurement needs Set up your Analytics account in a way that supports your business objectives Navigate the key features of the Analytics interface to surface the insights you care about Note: Some courses contain links to sites that may not be available in your preferred...
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Master the skills needed for applying to your next job to have your resume, cover letter and application stand out to employers. This will allow you to highlight your skill set to make you more marketable. After completing this learning path, you will be able to: Conduct a successful job search using digital tools. Create an effective resume...
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Navigate the Google Ads interface and Google Analytics to measure the full value of Display. After completing this foundational Google Display ads learning path, you'll be able to: Summarize the importance of analyzing both click-through and view-through conversion performance in your Display campaign's results Choose what ad interactions to...
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Build on your foundational knowledge by digging deeper into making and optimizing Programmatic Guaranteed deals and buying media across the array of inventory options available to Authorized Buyers. After completing this intermediate learning path, you'll be able to: Determine the appropriate deal strategy for a Programmatic deal buys and...
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Google Marketing Platform offers a versatile solution for serving creative ad formats at scale that can reach the right person at the right moment with the right message, while allowing you to effectively collaborate with others and manage your creatives. After completing this intermediate learning path, you'll be able to: Identify immersive and...
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Showcase your ability to get results from YouTube and Google Video advertising solutions. Certified users will demonstrate an understanding of how to drive successful campaign outcomes for awareness, consideration, and action goals using YouTube and Google Video advertising solutions. By earning the Google Ads Video Certification, Google...
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Validate your expertise using Google Display to deliver results that get the most from your display advertising investment. Certified users will demonstrate their ability to develop effective Display strategies and campaigns that achieve specific marketing goals. By earning the Google Ads Display Certification, Google recognizes your ability to:...