...putting the user first. After that all else will follow. If your marketing objective is to increase awareness, this is a collection of modules to help you build a comprehensive solution and use the right tools to measure impact. ... If your marketing objective is to increase apps growth, take this intermediate collection of modules build a...
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Learn how to export your Ads Creative Studio ads, and publish them for your Google Marketing Platform campaigns. ... ads creative studio, ACS, video creative, youtube creative, video ads, video ad creative, create video, build video ads, creative basics, video creative basics, video creative essentials, creative essentials, video creative tools,...
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When to use downloadable reports
YouTube Asset MonetizationAnalyzing data and revenue with downloadable reports can give you comprehensive reporting for enterprise-level data. Different reports can be used to address common scenarios, run specific analyses, diagnose potential...
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Report on Your Guaranteed Campaigns
Optimize Google Ad Manager to Meet Objectives...campaign health. Familiarize yourself with example reports that can help you evaluate campaigns against common key performance indicators. ... Ad Manager Reporting, Reach Report, Monitor campaign health, campaign...
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Manage revenue for multiple partners
YouTube Asset MonetizationDetermine payouts to contributors based on asset performance and communicate clearly and effectively around revenue and payments. ... New Article Title New Article Title Interpret field names in downloadable reports...
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Know Video Ad Formats
Increase awareness with Google Ads...to its primary marketing objective. It's time to check what you learned. Answer the questions correctly to complete this course. Which ad format typically has the lowest CPM among in-stream video ads and is also...
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Navigate the Connected TV Landscape
Advance and Execute Your Media Strategy with Display & Video 360Examine important TV industry trends that can affect your business. Get started with planning a successful strategy for a connected TV campaign. ... IFAs, identifiers for advertising, privacy first approach, YouTube,...
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Assert ownership through assets
YouTube Content Ownership...Article Title Try it Try it New Article Title New Article Title New Article Title New Article Title Mark Complete cid-assets_assetdefinition-en New Block Title New Block Title New Block Title New Block Title New...
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Preparing for Coaching Conversations
Certified Coach Curriculum...others view silence as a sign of respect and wisdom.In coaching, silence allows space for deep thinking about complex issues. A well-placed pause can further your coaching conversation by helping both you and your...
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Set Up a Discovery Campaign
Learn How to Create and Optimize Discovery Campaigns...you can’t view campaign status reports by each Google property. The results you see will be for all three combined: YouTube, Gmail, and Discover feeds. For example, you can't break out a separate report to see the...
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Set Up a Discovery Campaign
Explore the Value of Discovery Ads...you can’t view campaign status reports by each Google property. The results you see will be for all three combined: YouTube, Gmail, and Discover feeds. For example, you can't break out a separate report to see the...
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Market Responsibly with First-Party Data
Advance and Execute Your Media Strategy with Display & Video 360...marketing ... Resources Marketers are facing the challenge of giving consumers the personalized experience they want, while trying to guard their privacy.Companies that engage in responsible marketing and show a...
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Discover Digital Marketing Maturity Framework
Advance and Execute Your Media Strategy with Display & Video 360Delivering the full potential of digital engagement involves many challenges, both technical and organizational. In this course you will learn how the Digital Marketing Maturity framework is a roadmap to achieving...
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Understand Your App Campaign Results
Learn how to create and optimize Google App campaigns...solutions to optimize App campaigns. ... Answer all “Show what you know” questions to mark this module complete.You're running an App campaign for OneStop, an international clothing retailer, and you're trying to...
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Focus on Mobile Speed
Drive growth with mobile experience...how users experience a site or app.Secure leadership support for speed efforts by showing how your brand compares with key competitors, and how increased speed may improve conversion rate, customer engagement, and...
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Focus on Mobile Speed
Drive growth with mobile experience...how users experience a site or app.Secure leadership support for speed efforts by showing how your brand compares with key competitors, and how increased speed may improve conversion rate, customer engagement, and...
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Boost Student Research Skills
Fundamentals Training...easy rule that can be applied when searching online is the ‘Rule of 3’. Encourage all students to compare three sources of information before coming to a conclusion on any given topic. A common misconception...
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Creative is the largest driver of video campaign effectiveness. Learn how to make effective YouTube video ads for any marketing objective, discover video creative tools and resources available to you, boost creative performance with experimentation, and explore creative experimentation opportunities. Note: Some courses contain links to sites...
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Examine important TV industry trends that can affect your business. Get started with planning a successful strategy for a connected TV campaign. ... IFAs, identifiers for advertising, privacy first approach, YouTube, CTV, Connected TV, Display & Video 360 ... The TV and video industry uses specific terms, like traditional/linear TV, OTT, and...
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Learn how Ads Creative Studio can help you achieve your marketing objectives and understand the right creative solutions for your marketing goals. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. ... Learn how Ads Creative Studio can help you achieve your...
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...maturity framework, digital marketing maturity, digital marketing framework, marketing framework, marketing maturity, digital marketing ... Resources Marketers are facing the challenge of giving consumers the personalized experience they want, while trying to guard their privacy.Companies that engage in responsible marketing and show a...
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Delivering the full potential of digital engagement involves many challenges, both technical and organizational. In this course you will learn how the Digital Marketing Maturity framework is a roadmap to achieving success with data-driven marketing. ... digital marketing, marketing maturity, marketing framework, digital marketing framework,...