A founding principle to driving apps growth is putting the user first. After that all else will follow. If your marketing objective is to increase awareness, this is a collection of modules to help you build a comprehensive solution and use the right tools to measure impact. ... If your marketing objective is to increase apps growth, take this...
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Learn how to export your Ads Creative Studio ads, and publish them for your Google Marketing Platform campaigns. ... ads creative studio, ACS, video creative, youtube creative, video ads, video ad creative, create video, build video ads, creative basics, video creative basics, video creative essentials, creative essentials, video creative tools,...
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When to use downloadable reports
YouTube Asset MonetizationAnalyzing data and revenue with downloadable reports can give you comprehensive reporting for enterprise-level data. Different reports can be used to address common scenarios, run specific analyses, diagnose potential...
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Assign Work More Easily
Fundamentals Training... Ways to Assign Work Ease the Assignment Process Smarter Assignments for All See What Other Educators Said Lesson Check Expected Lesson Time: 20 minutes UNIT 7: BRING STUDENT WORK ONLINE Now let's do a quick check...
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Creative is the largest driver of video campaign effectiveness. Learn how to make effective YouTube video ads for any marketing objective, discover video creative tools and resources available to you, boost creative performance with experimentation, and explore creative experimentation opportunities. Note: Some courses contain links to sites...
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Learn how Ads Creative Studio can help you achieve your marketing objectives and understand the right creative solutions for your marketing goals. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. ... Learn how Ads Creative Studio can help you achieve your...
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Learnings from Our Pilot
Certified Coach Curriculum... What is the Dynamic Learning Project? What is the Dynamic Learning Project pilot? The Impact to Date of the Dynamic Learning Project Make It Stick The proven impact of Dynamic Learning Project coaching Elements of...
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Manage revenue for multiple partners
YouTube Asset MonetizationDetermine payouts to contributors based on asset performance and communicate clearly and effectively around revenue and payments. ... New Article Title New Article Title Interpret field names in downloadable reports...
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Set Up a Discovery Campaign
Learn How to Create and Optimize Discovery CampaignsFirst, learn the basics of setting up a Discovery campaign. Then, step into the Google Ads interface to practice creating a new campaign and setting up your bidding and audience strategies. ... Discovery, Discovery...
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Set Up a Discovery Campaign
Explore the Value of Discovery AdsFirst, learn the basics of setting up a Discovery campaign. Then, step into the Google Ads interface to practice creating a new campaign and setting up your bidding and audience strategies. ... Discovery, Discovery...
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Market Responsibly with First-Party Data
Advance and Execute Your Media Strategy with Display & Video 360One of the biggest drivers of digital maturity — and of marketing results — is the use of first-party data. Building and using first-party data effectively and respectfully are key imperatives for brands to move up...
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Understand Your App Campaign Results
Learn how to create and optimize Google App campaignsExplore how marketers analyze reporting and use measurement solutions to optimize App campaigns. ... Answer all “Show what you know” questions to mark this module complete.You're running an App campaign for OneStop,...
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Getting Started with Your Chromebooks
Chromebook Training... Just Open the Chromebook and… Starting on the Right Track See What Other Educators Said Lesson Check Welcome to Chromebooks! UNIT 1: CHROMEBOOKS ACROSS ADMINISTRATION AND CLASSROOM Expected Lesson Time: 20 minutes...
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Build on your foundational Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, Creatives, Optimization with Automated Bidding, Attribution models and mApp. After completing this intermediate learning path, you'll be able to: 1) Determine the appropriate deal strategy for a programmatic deal buys and implement...
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Plan TV with YouTube in Reach Planner
Plan Google Video Campaigns with Reach PlannerReach Planner includes third-party data around linear TV viewership in select regions to help users achieve a single plan across screens. Planning across TV and YouTube to expand reach is one of many powerful options...
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One of the biggest drivers of digital maturity — and of marketing results — is the use of first-party data. Building and using first-party data effectively and respectfully are key imperatives for brands to move up the digital marketing maturity curve. ... user trust, first-party data, digital marketing maturity framework, digital marketing...
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Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products and test specific predetermined criteria aligned with...