Learn why YouTube is a powerful platform for advertisers aiming to acheive awareness, consideration, and action goals. ... action, goals, campaign goals, marketing funnel, consumer journey, YouTube, Why YouTube, YouTube Story, video, google ads, marketing objectives, customer journey, campaigns, awareness, consideration ... YouTube helps brands...
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Introduction: Grow Offline Sales with Google
Advanced Omnichannel Certificate... Introduction: Grow Offline Sales with Google Introducing Google's omnichannel solutions The omnichannel shopping experience Consumers expect technology to seamlessly provide them with the information and services...
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Creative Certification Exam Study Guide
Creative Certification ExamThe Creative Certification Exam Study Guide links to resources you might find helpful in preparing for the exam. ... Creative Certification, Studio, Certification, Rich Media Ads, Dynamic Ads. ... {"grpc"=>{"mid"=>"",...
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Meet Michelle
Pointy, a part of Google... HappyT. tambo Aay ARTS& CRAFTS OPEN Checy Be addi Turbo Dealer MARHAMMER MDDEL WARRAMME EIber Erniu 66 Independent shops like mine have a limited amount of time and Pointy takes care of one important step -...
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... Introduction: Grow Offline Sales with Google Introducing Google's omnichannel solutions The omnichannel shopping experience Consumers expect technology to seamlessly provide them with the information and services they need, precisely when they need it. Whether it’s trying out a new product in-store, buy it online and pickup for quicker...
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Creative is the largest driver of video campaign effectiveness. Learn how to make effective YouTube video ads for any marketing objective, discover video creative tools and resources available to you, boost creative performance with experimentation, and explore creative experimentation opportunities. Note: Some courses contain links to sites...
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Learn how Ads Creative Studio can help you achieve your marketing objectives and understand the right creative solutions for your marketing goals. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. ... Learn how Ads Creative Studio can help you achieve your...
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Know Video Ad Formats
Increase awareness with Google AdsDiscover the YouTube and Google Video portfolio of ad formats, and find out how they’re aligned to meet your marketing objectives. ... Outstream, Google Video Partners, CPD, Standard Reserve, Masthead, Non-Skippable...
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Navigate the Connected TV Landscape
Advance and Execute Your Media Strategy with Display & Video 360Examine important TV industry trends that can affect your business. Get started with planning a successful strategy for a connected TV campaign. ... IFAs, identifiers for advertising, privacy first approach, YouTube,...
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Assert ownership through assets
YouTube Content OwnershipBefore you can earn money on YouTube, you need to set up assets to represent your intellectual property and territorial rights. ... Introduction Make the most of your assets Make the most of your assets New Article...
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Examine important TV industry trends that can affect your business. Get started with planning a successful strategy for a connected TV campaign. ... IFAs, identifiers for advertising, privacy first approach, YouTube, CTV, Connected TV, Display & Video 360 ... The TV and video industry uses specific terms, like traditional/linear TV, OTT, and...
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Build on your foundational Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, Creatives, Optimization with Automated Bidding, Attribution models and mApp. After completing this intermediate learning path, you'll be able to: 1) Determine the appropriate deal strategy for a programmatic deal buys and implement...
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Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products and test specific predetermined criteria aligned with...