Learn key strategies to improve the performance of your ads ... Here are two brief surveys for you to complete Optimize with Smart Bidding Improve campaigns more efficiently Resources Answer this question correctly to mark the module complete.What are three actions that can improve your conversion rate? Show what you know To improve your...
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... Module 1: Local Inventory Ads Section 1: The ‘Why’ and ‘What’ of Local Inventory Ads Section 2: LIA Introduction Section 3: LIA Optimization Section 4: LIA Reporting Local Inventory Ads lets you show products and store information to shoppers who are nearby and searching on Google. Their primary purpose is to drive consumers to your...
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Introduction to Chromebooks
Chromebook Training... Lesson Check See What Other Educators Said What Are Chromebooks? Expected Lesson Time: 20 minutes The Impact of Using Chromebooks Why Go with Chromebooks? Now let's do a quick check to make sure you got this...
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Create Beautiful Learning Materials
Certified Trainer Course... Create Captivate Your Audience Let’s Start Creating! UNIT 5: FACILITATE WITH PROFESSIONALISM Expected Lesson Time: 30 minutes Lesson Check Now let's do a quick check to make sure you got this lesson (and that we...
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Module 3: Local Campaigns/ Performance Max for store goals
Advanced Omnichannel Certificate... Module 3: Local Campaigns/ Performance Max for store goals Local Campaigns migration to Performance Max for store goals The way people search for local stores and the frequency of their visits has changed...
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It's important to manage storage space in any institution, especially as your data grows. This lesson will teach you how to monitor storage and set limits for users and shared drives. ... Set storage limits Reflect on what you have learned Additional Resources Knowledge check See how storage is used at your institution How users experience...
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Examine important TV industry trends that can affect your business. Get started with planning a successful strategy for a connected TV campaign. ... IFAs, identifiers for advertising, privacy first approach, YouTube, CTV, Connected TV, Display & Video 360 ... The TV and video industry uses specific terms, like traditional/linear TV, OTT, and...
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Get to know the types of reports that are available in Google Analytics. ... analytics, google analytics, ga, ga4, digital analytics, reports ... Share & export reports Offline Events Gain insight into your business performance by using Reports in Google Analytics. Reports can be used to monitor traffic, investigate data, and understand your...
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Describe the value of marketer influence in Google’s AI solutions, and learn how to help marketers and agencies guide AI algorithms to achieve performance goals. ... human input, ai algorithm, ai agency, marketing agency, google's ai ... Begin with key business objectives Fuel automated solutions to achieve business objectives To build a strong...
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Making Time for Coaching
Certified Coach Curriculum... How an Administrator Can Help Time Management Best Practices for Coaches to Make Time for Coaching Time for Coaches to Coach and Teachers to Be Coached Make It Stick By now you’ve seen how time-consuming coaching...
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Learn why this is the right moment to dive into in-app advertising. ... Open Measurement SDK, OM SDK, viewability, premium mobile inventory, in-game advertising, pre-bid verification, brand safety, app-ads.txt, mobile marketing, mApp inventory, app inventory, myths about mobile ad, advertising in mobile apps, Display & Video 360, in app...
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Google Analytics Individual Qualification Exam
Google Analytics Individual QualificationYou're about to test your knowledge of digital analytics best practices and the Google Analytics platform. The Google Analytics Individual Qualification exam consists of 70 questions and takes 60 minutes to complete....
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Learn why viewers, creators, and advertisers choose YouTube. ... Video Creative, Attention, Creative Guidelines, YouTube Creative, Creative, YouTube, YouTube value prop, personal primetime ... Walt and Sophia discuss what YouTube's viewer growth means for his brand. Meet Walt, a brand manager at Sina & Co., and Sophia, his Google lead Hi Sophia,...
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Set Up Display Campaign Settings and Budget
Learn How to Create and Optimize Google Display Ads CampaignsLearn how to structure the basic campaign settings for a Display campaign ... Basic settings, display settings, budget, daily budget, language, languages, location, location targeting, location settings, device type,...
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Set Up and Measure Campaigns from Forecasts
Plan Google Video Campaigns with Reach PlannerLearn how to set up your campaign based on your plan once you've created a forecast in Reach Planner ... video ad formats, video ad format, awareness goals, awareness goal, reach goal, reach goals, reach campaign,...
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Use Optimized Targeting with Display & Video 360
Build Your Media Strategy with Display & Video 360Use Optimized Targeting to expand your audience to meet your campaign goals. ... Display & Video 360, DV360, audiences, audience signals, first-party audiences, new digital advertising audiences, optimized targeting,...
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Use Optimized Targeting with Display & Video 360
Display & Video 360 Certification ExamUse Optimized Targeting to expand your audience to meet your campaign goals. ... Display & Video 360, DV360, audiences, audience signals, first-party audiences, new digital advertising audiences, optimized targeting,...
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Create Independent Learners
Advanced Training... Lesson Check Ask 3 Before Me Expected Lesson Time: 17 minutes See What Other Educators Said What It Looks like in My Classroom It's Time to Share! UNIT 9: HARNESS THE POWER OF GOOGLE FOR RESEARCH Now let's do a...
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Learn how attribution plays a critical role in advertising ... Here are two brief surveys for you to complete Attribution in advertising Attribution models In reality, each deserves some credit for the part they played in this romance. Determining how much credit each step of a process should receive is called attribution. In advertising,...
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Apply recommendations automatically to help boost the efficiency and performance of your account while saving valuable time. ... Optiscore, Optimization Score, Optiscore explained, Recommendations, auto apply, automatically apply recommendations, apply recommendations, use recommendations, use optimization score, AAR ... Here are two brief...
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Search Ads 360 Certification Exam
Search Ads 360 Certification ExamThe Search Ads 360 Certification assessment consists of 50 questions and you have 75 minutes to complete. Keep in mind: You will need a score of 80% or higher to pass If you end the assessment early or the timer runs...
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Google Ads AI-Powered Performance Ads Assessment
AI-Powered Performance Ads CertificationGoogle Ads AI-Powered Performance Ads Assessment consists of 50 questions and you have 75 minutes to complete. Keep in mind: You will need a score of 80% or higher to pass If you end the assessment early or the timer...
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Google Analytics Certification
Google Analytics CertificationThe Google Analytics Certification assessment consists of 50 questions and you have 75 minutes to complete. Keep in mind: You will need a score of 80% or higher to pass. If you end the assessment early or the timer...