...business objectives To build a strong foundation for automated advertising, advertising managers need to begin with the goals that align with their marketing and business objectives. This tells machine learning an advertiser’s desired outcome and allows a marketer to choose the best automated bidding strategy to maximize value for their...
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Learn how to develop a value-based strategy using bidding, budgets, and audiences to meet marketing objectives. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, volume-based strategies, value-based bidding, VBB, lead generation, online sales, offline sales, seasonal business, measurement, measurement...
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Summarize the value of display advertising on Google Display ads. ... Display, Display campaign types, Display campaigns, Smart Display Campaign, Standard Display Campaign ... With Google Display ads as your advertising ally, you can reach over 90% of global internet users across more than three million apps and websites. This kind of reach...
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Summarize the value of display advertising on Google Display ads. ... Display, Display campaign types, Display campaigns, Smart Display Campaign, Standard Display Campaign ... With Google Display ads as your advertising ally, you can reach over 90% of global internet users across more than three million apps and websites. This kind of reach...
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...tools for knowledge and access 21st century skills When you have a question about teaching, technology, or anything related to education, you can ask your Personal Learning Network (PLN). Someone, somewhere, will have ideas and resources for you. You only need to ask. Likewise, when you build a community of learning professionals, you are...
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Discover how recent and emerging industry standards address the complexities of the video ad ecosystem. Find out how Google Ad Manager works to seamlessly support video publishers by supporting and integrating with these standards. ... User agents, Programmatic Access Library, Viewability, Google Interactive Media Ads SDK, video industry, Video...
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...connected, emerging, nascent, digital marketing maturity framework, digital marketing maturity, digital marketing framework, marketing framework, marketing maturity, digital marketing ... Answer this question correctly to mark the module complete.The statements below describe transitions from one stage of the Digital Marketing Maturity...
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Analyze and expand campaigns to identify conversion paths through custom channel groups using data-driven attribution models. Create automated channel groupings based on how you organize your Search campaigns to help optimize conversion paths. ... bid optimization, conversion path, channel grouping, custom channel grouping, automated channel...
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Learn how to plan for improved performance by using Performance Planner, our newest planning tool in Google Ads, to help you maximize the results you can drive with your Google Ads investment. ... Budget Planner, budget planning, budget forecasting, tools, Performance Planner ... In this module, you’ll learn how to describe the steps of the...
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Learn to use Smart Bidding best practices and reporting to unlock new opportunities to grow your business. ... Harness Smart Bidding best practices and reporting to unlock new opportunities to grow your business. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, generate leads, grow online sales, smart...