Analyze and expand campaigns to identify conversion paths through custom channel groups using data-driven attribution models. Create automated channel groupings based on how you organize your Search campaigns to help optimize conversion paths. ... bid optimization, conversion path, channel grouping, custom channel grouping, automated channel...
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Understand the health of your strategy with Search Ads 360 bid strategies reporting and performance measurement, so you can assess the strategy's performance and make adjustments as necessary. *This course provides background, instruction, and tips related to the updated versions of Search Ads 360 and Google Analytics (GA4). ... bid strategy...
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Determine the appropriate deal strategy for a programmatic buy. ... Display & Video 360, DV360, programmatic, programmatic guaranteed, Marketplace, deals, negotiate execute, configure, discover, negotitate execute ... We hope you had an enriching experience. Rate the content above, and share what you found helpful or what you think could be...
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Develop your own instructional resource using an AI tool
Generative AI for Educators...events]:Subject: [Enter the subject]Grade: [Include grade-level]Upcoming events: [Provide a brief overview of any events, their purpose, and any highlights]Target audience: [Specify if the event is for all...
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Introduction to using Google Workspace for Education in the classroom
Basic use of Google Workspace for Education Fundamentals...through videos, examples, reflection points, and more. But before you get started, here's a quick overview of some Google tools. Explore the tools that are great for collaboration within your institution:...
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Help prevent and mitigate malware, phishing, spam, and ransomware
Premium IT Admin Features...of attachments in a sandbox environment. Enable Security Sandbox The security dashboard provides an overview of what’s happening across your environment from a security perspective, including spam, phishing,...
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Understand Results with Insights and Reports
AI-Powered Performance Ads Certification...Google Ads provides a variety of tools to help inform a marketing strategy and achieve business goals. Overview of Google’s AI powered insights The Recommendations page is dedicated to helping maximize campaign...
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Understand Results with Insights and Reports
Foundations of AI-Powered Performance Ads...Google Ads provides a variety of tools to help inform a marketing strategy and achieve business goals. Overview of Google’s AI powered insights The Recommendations page is dedicated to helping maximize campaign...
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Get Familiar with Google Tools for the Digital Classroom
Fundamentals Training...in the scenario, then pretend you’re helping a colleague. Don’t worry, even though you’ve only had a brief overview of the tools available, we’ll be exploring them more in later lessons. For now, just consider the...
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Help Students Publish Work Online
Advanced Training...and share with a public audience captures the very essence of the Internet. This section will be an overview of four of the many options available for students to create and publish their work online. These four...
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Welcome to the Certified Coach Program
Certified Coach Curriculum...details and strategies for the successful application for the Certified Coach program. It provides an overview of the online curriculum that was developed using lessons learned during a multi-year pilot which also...
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Create a Keyword Strategy to Reach Users
Foundations of AI-Powered Search Ads for Strategists...use sample data intended for illustrative purposes. Set it up: Create your keyword strategy From the Overview page, select Audiences, keywords, and content and then Search Keywords. Select the plus button, and...
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Create a Keyword Strategy to Reach Users
AI-Powered Performance Ads Certification...use sample data intended for illustrative purposes. Set it up: Create your keyword strategy From the Overview page, select Audiences, keywords, and content and then Search Keywords. Select the plus button, and...
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Create a Keyword Strategy to Reach Users
Foundations of AI-Powered Performance Ads...use sample data intended for illustrative purposes. Set it up: Create your keyword strategy From the Overview page, select Audiences, keywords, and content and then Search Keywords. Select the plus button, and...
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Create a Keyword Strategy to Reach Users
Foundations of AI-Powered Search Ads for Practitioners...use sample data intended for illustrative purposes. Set it up: Create your keyword strategy From the Overview page, select Audiences, keywords, and content and then Search Keywords. Select the plus button, and...
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Creative community building with SEL (Social Emotional Learning)
Inspire Creativity through Learner Engagement...relationships that place collaboration, creativity, and mindfulness at the forefront. ... Module Overview Use Journaling for Social Emotional Learning Lesson Check Making your Google Meet active Collaborative...
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Explore and create new worlds (A world of possibilities)
Inspire Creativity through Learner Engagement...one with AR/VR. Spark learners' curiosity about the world around them with these amazing tools. ... Module Overview Get in the director's chair with Google Earth Studio Exploring the world with Google Earth Bring...
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Increase student engagement with digital tools
Inspire Creativity through Learner Engagement...One key ingredient is you! Create custom videos with Screencastify Take Google Meet up a notch Module Overview Activate interactive learning with EdPuzzle Community and learning connections with ClassDojo What is...
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Provide opportunities for student voice with Project-Based Learning
Inspire Creativity through Learner Engagement...and authentic ways to assess and provide feedback to students. ... Creative Assessments for PBL Module Overview Implementing PBL in your classroom More Student-Centered opportunities Lesson Check What is...
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What is Creativity?
Inspire Creativity through Learner Engagement...Designing learning experiences to encourage creativity Lesson Check Why is creativity important? Module Overview Now let's do a quick check to make sure you got this lesson (and that we give you credit for it)! In...
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Get Started with Mobile App Inventory
Elevate Your Campaigns with Programmatic Buying...target audience. Authorized buyers have access to the largest pool of brand-safe inventory. Below is an overview of how Google is working to fight invalid traffic on apps. Fighting invalid traffic on apps A global...