Discover the Value of YouTube
...can reach with your messaging. That’s good to know. What else are you guys doing to keep these users coming back to YouTube? I’m glad you asked! I'd be happy to talk about the ways in which we're increasing our...
...can reach with your messaging. That’s good to know. What else are you guys doing to keep these users coming back to YouTube? I’m glad you asked! I'd be happy to talk about the ways in which we're increasing our...
...pay per conversion, conversion column ... Resources Answer this question correctly to mark the module complete.A business owner decides to try target CPA after using Maximize Conversions for a while. Four days...
...equal, linear distribution for each of the five ad clicks is 20 conversion credits. Non-ad clicksNext, compare this path to a similar path, but with one less ad click. Path 1 compared to path 2 is similar but not...
...the site or app is confusing or hard to use. A site or app will make it seamless for a user to navigate and complete what they are trying to do, so they'll make purchases or engage with the brand more easily and...
...the site or app is confusing or hard to use. A site or app will make it seamless for a user to navigate and complete what they are trying to do, so they'll make purchases or engage with the brand more easily and...
...Files, SDF, automation, Display & Video 360 ... Answer this question correctly to mark the module complete.Which two of the following statements are true? Show what you know Some of the codes (e.g. for audience...
...Rate the content above, and share what you found helpful or what you think could be improved.Would you recommend this content to others? Share your feedback! Responsive search ads allow Google to test different...
...wanted a way to make a global connection by talking to students in another country. I posted to my local GEG communities asking if anyone was interested in connecting classrooms. We were able to find a Peace Corps...
Learn how to structure the basic campaign settings for a Display campaign ... Basic settings, display settings, budget, daily budget, language, languages, location, location targeting, location settings, device type, device targeting, content exclusions, start date, end date, display campaign settings ... Campaign settings are additional levers...
Learn how to structure the basic campaign settings for a Display campaign ... Basic settings, display settings, budget, daily budget, language, languages, location, location targeting, location settings, device type, device targeting, content exclusions, start date, end date, display campaign settings ... Your daily budget is the average amount...
...audiences, new digital advertising audiences, optimized targeting, audience targeting ... Show what you know Answer this question correctly to mark the module complete.What are three times to use Display & Video 360? We hope you had an enriching experience. Rate the content above, and share what you found helpful or what you think...
Delivering the full potential of digital engagement involves many challenges, both technical and organizational. In this course you will learn how the Digital Marketing Maturity framework is a roadmap to achieving success with data-driven marketing. ... digital marketing, marketing maturity, marketing framework, digital marketing framework,...
...Logo, Relevance, AI-Powered Creative, Creatives, Ad Extensions, Asset, Creative Best Practices, High-Quality Creatives ... How it works Show what you know We hope you had an enriching experience. Rate the content above, and share what you found helpful or what you think could be improved.Would you recommend this content to others? Share your...
...conversion modeling, attribution modeling, and the benefits of each. ... Attribution, Google Ads, Measurement, Google Analytics ... Resources As the consumer journey gets more complex and people interact with your brand across more devices and channels, it’s challenging to piece together the holistic set of insights you need to improve your...
Learn how to make effective video ads tailored to an action objective using Google's ABCDs of effective creative. ... video action, video ad creative, creative basics, video action ads, action creative, creative essentials, video creative, video creative essentials, Action ABCDs, creative for action, youtube creative, video ads, create video,...
Learn how to set up Google Display ads to influence awareness, apply best practices, and optimize once your campaign is running. ... demographics, detailed demographics, detailed demo, detailed demographics targeting, demographics targeting, affinity, custom affinity, upper funnel, awareness, display campaign ... Whether you have a new product...
Create and select attribution models in Display & Video 360. ... performance measure, reporting, tools, attribution models, DV360, display & video 360, Display & Video 360 ... Why use attribution tools in Display & Video 360? Display & Video 360 and Campaign Manager 360 let users customize attribution models to reflect their criteria for...