Discover how developments in user preferences and the regulatory environment more broadly impact publishers and the digital advertising industry. ... Regulation, Compliance, Privacy regulations, Privacy, Privacy forward solutions, Consent, GDPR, US State Regulations, COPPA, LGPD, Transparency, TCF, Transparency & Consent Framework, user...
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Recognize the Value of AI-Powered Search Ads
Foundations of AI-Powered Search Ads for StrategistsLearn how Google AI works in Search to connect advertisers and consumers with the right ad at the right price. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Broad Match, Keyword...
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Recognize the Value of AI-Powered Search Ads
Foundations of AI-Powered Search Ads for PractitionersLearn how Google AI works in Search to connect advertisers and consumers with the right ad at the right price. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Broad Match, Keyword...
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... Introduction: Grow Offline Sales with Google Introducing Google's omnichannel solutions The omnichannel shopping experience Consumers expect technology to seamlessly provide them with the information and services they need, precisely when they need it. Whether it’s trying out a new product in-store, buy it online and pickup for quicker...
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Uncover the Video bidding solutions that are aligned to action goals and how to implement them in Google Ads. ... YouTube, video, action, Google Ads, Video Action Campaign, campaign setup, video campaigns, marketing objectives, Target CPA, Maximize Conversions ... Select the option that best describes your learning goal to receive a more...
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Discover the Business Value of Apps
Drive Apps Growth with GoogleExplore why apps are important to advertiser business objectives and how to set up advertisers for success with Google's app solutions. ... Apps are here to stay Show what you know Resources Pre-pandemic, apps were an...
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Maximize Revenue and User Experience with Multiplex Ads
Grow Your Monetization with Google Ad ManagerExplore the Multiplex creative ad format. Learn how to configure and enable Multiplex ad trafficking in Google Ad Manager. Verify and troubleshoot Multiplex ads delivery. ... Discover the new Multiplex creative...
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Check bid filtering with RTB Breakout API
Authorized Buyers API BasicsWith the high volume of impressions being bid on in the Ad Exchange auction, it can be hard to keep track of what’s working and what’s not. The RTB Breakout API can help with that. ... programmatic, automation,...
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Get started with creating Video campaigns for awareness goals. ... marketing objectives, video campaigns, campaign setup, Google Ads, awareness, video, YouTube ... Select the option that best describes your learning goal to receive a more personalized experience.Select Strategist if you need to understand Google's solutions but not the details...
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Introduction to Chromebooks
Chromebook Training... Lesson Check See What Other Educators Said What Are Chromebooks? Expected Lesson Time: 20 minutes The Impact of Using Chromebooks Why Go with Chromebooks? Now let's do a quick check to make sure you got this...
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Create Beautiful Learning Materials
Certified Trainer Course... Create Captivate Your Audience Let’s Start Creating! UNIT 5: FACILITATE WITH PROFESSIONALISM Expected Lesson Time: 30 minutes Lesson Check Now let's do a quick check to make sure you got this lesson (and that we...
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Discover Why Advertisers Choose YouTube
Create and Manage Google Ads Video CampaignsLearn why YouTube is a powerful platform for advertisers aiming to acheive awareness, consideration, and action goals. ... action, goals, campaign goals, marketing funnel, consumer journey, YouTube, Why YouTube,...
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Discover Why Advertisers Choose YouTube
Learn the Fundamentals of Google Ads Video CampaignsLearn why YouTube is a powerful platform for advertisers aiming to acheive awareness, consideration, and action goals. ... action, goals, campaign goals, marketing funnel, consumer journey, YouTube, Why YouTube,...
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Learn key strategies to improve the performance of your ads ... Here are two brief surveys for you to complete Optimize with Smart Bidding Improve campaigns more efficiently Resources Answer this question correctly to mark the module complete.What are three actions that can improve your conversion rate? Show what you know To improve your...
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... Module 1: Local Inventory Ads Section 1: The ‘Why’ and ‘What’ of Local Inventory Ads Section 2: LIA Introduction Section 3: LIA Optimization Section 4: LIA Reporting Local Inventory Ads lets you show products and store information to shoppers who are nearby and searching on Google. Their primary purpose is to drive consumers to your...
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It's important to manage storage space in any institution, especially as your data grows. This lesson will teach you how to monitor storage and set limits for users and shared drives. ... Set storage limits Reflect on what you have learned Additional Resources Knowledge check See how storage is used at your institution How users experience...
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Making Time for Coaching
Certified Coach Curriculum... How an Administrator Can Help Time Management Best Practices for Coaches to Make Time for Coaching Time for Coaches to Coach and Teachers to Be Coached Make It Stick By now you’ve seen how time-consuming coaching...
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Get to know the types of reports that are available in Google Analytics. ... analytics, google analytics, ga, ga4, digital analytics, reports ... Share & export reports Offline Events Gain insight into your business performance by using Reports in Google Analytics. Reports can be used to monitor traffic, investigate data, and understand your...
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Describe the value of marketer influence in Google’s AI solutions, and learn how to help marketers and agencies guide AI algorithms to achieve performance goals. ... human input, ai algorithm, ai agency, marketing agency, google's ai ... Begin with key business objectives Fuel automated solutions to achieve business objectives To build a strong...
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Learn why this is the right moment to dive into in-app advertising. ... Open Measurement SDK, OM SDK, viewability, premium mobile inventory, in-game advertising, pre-bid verification, brand safety, app-ads.txt, mobile marketing, mApp inventory, app inventory, myths about mobile ad, advertising in mobile apps, Display & Video 360, in app...
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Set Up Display Campaign Settings and Budget
Learn How to Create and Optimize Google Display Ads CampaignsLearn how to structure the basic campaign settings for a Display campaign ... Basic settings, display settings, budget, daily budget, language, languages, location, location targeting, location settings, device type,...