One of the biggest drivers of digital maturity — and of marketing results — is the use of first-party data. Building and using first-party data effectively and respectfully are key imperatives for brands to move up the digital marketing maturity curve. ... user trust, first-party data, digital marketing maturity framework, digital marketing...
Search Results: %ED%95%A8%ED%8F%89%EB%94%94%EC%94%A8%EC%B6%9C%EC%9E%A5%EF%BC%BBkatalk:ZA31%EF%BC%BD%EC%82%BC%EC%9B%90%EC%83%81%EC%82%AC
-
-
Understand the health of your strategy with Search Ads 360 bid strategies reporting and performance measurement, so you can assess the strategy's performance and make adjustments as necessary. *This course provides background, instruction, and tips related to the updated versions of Search Ads 360 and Google Analytics (GA4). ... bid strategy...
-
Learn how to plan for improved performance by using Performance Planner, our newest planning tool in Google Ads, to help you maximize the results you can drive with your Google Ads investment. ... Budget Planner, budget planning, budget forecasting, tools, Performance Planner ... In this module, you’ll learn how to describe the steps of the...
-
Learn how to make effective ads for Display campaigns using Google's guidance and best practices. ... Display Creative, Display Creative Best Practices, Display Creative Guidane, Display Ads, Display Ads Creative, Display Ad Creative, Create Display Ad, Make Display Ad, Display Ad Tips ... Resources Responsive displays ads are the most commonly...
-
Learn how to set up Google Display ads, apply best practices, and optimize your ads. ... rda, responsive display ad, responsive display ads, display campaign, uploaded display ad, best practice for display ad ... We hope you had an enriching experience. Rate the content above, and share what you found helpful or what you think could be...
-
Google Workspace: Slides - Part 1
Google WorkspaceLearn presentation themes, text, and transitions using Google Slides. ... skills, digital skills, applied digital skills, google docs, sheets, slides, google sheets, google slides, speadsheet ... Learn...
-
Google Workspace: Sheets - Part 1
Google WorkspaceLearn to build, organize, and format a spreadsheet. ... skills, digital skills, applied digital skills, google docs, sheets, slides, google sheets, google slides, speadsheet ... Learn to build, organize, and...
-
Creative is the largest driver of video campaign effectiveness. Learn how to make effective YouTube video ads for any marketing objective, discover video creative tools and resources available to you, boost creative performance with experimentation, and explore creative experimentation opportunities. Note: Some courses contain links to sites...
-
Google Workspace: Docs - Part 2
Google WorkspaceLearn tools and settings for working in a document. ... skills, digital skills, applied digital skills, google docs, sheets, slides, google sheets, google slides, speadsheet ... Learn tools and settings for...
-
Learn how Ads Creative Studio can help you achieve your marketing objectives and understand the right creative solutions for your marketing goals. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. ... Learn how Ads Creative Studio can help you achieve your...
-
Resources
Generative AI for EducatorsThroughout this course a variety of resources have been shared. Here are links to each resource for future use. ... Use the five prompt-writing building blocks to write your own prompts. ... How to write a...
-
Build on your foundational Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, Creatives, Optimization with Automated Bidding, Attribution models and mApp. After completing this intermediate learning path, you'll be able to: 1) Determine the appropriate deal strategy for a programmatic deal buys and implement...
-
Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products and test specific predetermined criteria aligned with...